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PresenTales
April 12, 2024
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April 12, 2024
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Transcript
Stories that Sell: Turning lurkers into leads Pascalle Bergmans Presentales
Ltd @Pascalle Bergmans Speakerdeck.com/PresenTales #BrightonSEO
Keynotes Clients Followers Stroke (09/11) 02
03 (03/23)
04 (04/23)
TURN COMPLEXITY INTRO HUMANITY. (05/23)
(06/23)
TURN COMPLEXITY INTRO HUMANITY. (07/23)
Communicating Persuading 07 Deciding Trusting (08/23)
(09/23) Direct communication Straight to the point Bigger vocabulary Indirect
communciation Read between the lines Smaller vocabulary
(23/23) (10/23) Think in bigger systems Problem > Theory Explaining
the why Start with solution Solution > Theory Do first, think later
(11/23) Multiple participants Feedback is considered Anyone can weigh in
Authoritarian decisions Little to no discussion Communicated down
(26/23) (23/23) (12/23) Cognitive trust Are you capable? Trust abilities
> person Affective trust Are you reliable? Trust person > abilities
TURN COMPLEXITY INTRO HUMANITY. (13/23)
(14/23) Oxytocin AVP Testostorone Serotonin Dopamine Emotional urgency is your
friend. 14
bɪld ðə wɜːld: to make something by putting bricks or
other materials together. (15/23) 15
ðə ˈprɒbləm: a situation, person, or thing that needs attention
and needs to be dealt with or solved (16/23) 16
ðə ˈʧælɪnʤ: (the situation of being faced with) something that
needs great mental or physical effort in order to be done successfully and therefore tests a person's ability (17/23) 17
ðə səˈluː.ʃən: the answer to a problem (18/23) 18
ðə njuː wɜːld: different from one that existed earlier (19/23)
19
ðə rɪˈzʌlts: Something that happens as a consequence; outcome (20/23)
20
(21/23)
22 2
23 +44 (0) 7 884 007 074
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