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1. Stories that Sell: Turning lurkers into leads Pascalle Bergmans Presentales Ltd @Pascalle Bergmans Speakerdeck.com/PresenTales #BrightonSEO
2. Keynotes Clients Followers Stroke (09/11) 02
3. 03 (03/23)
4. 04 (04/23)
5. TURN COMPLEXITY INTRO HUMANITY. (05/23)
6. (06/23)
7. TURN COMPLEXITY INTRO HUMANITY. (07/23)
8. Communicating Persuading 07 Deciding Trusting (08/23)
9. (09/23) Direct communication Straight to the point Bigger vocabulary Indirect communciation Read between the lines Smaller vocabulary
10. (23/23) (10/23) Think in bigger systems Problem > Theory Explaining the why Start with solution Solution > Theory Do first, think later
11. (11/23) Multiple participants Feedback is considered Anyone can weigh in Authoritarian decisions Little to no discussion Communicated down
12. (26/23) (23/23) (12/23) Cognitive trust Are you capable? Trust abilities > person Affective trust Are you reliable? Trust person > abilities
13. TURN COMPLEXITY INTRO HUMANITY. (13/23)
14. (14/23) Oxytocin AVP Testostorone Serotonin Dopamine Emotional urgency is your friend. 14
15. bɪld ðə wɜːld: to make something by putting bricks or other materials together. (15/23) 15
16. ðə ˈprɒbləm: a situation, person, or thing that needs attention and needs to be dealt with or solved (16/23) 16
17. ðə ˈʧælɪnʤ: (the situation of being faced with) something that needs great mental or physical effort in order to be done successfully and therefore tests a person's ability (17/23) 17
18. ðə səˈluː.ʃən: the answer to a problem (18/23) 18
19. ðə njuː wɜːld: different from one that existed earlier (19/23) 19
20. ðə rɪˈzʌlts: Something that happens as a consequence; outcome (20/23) 20
21. (21/23)
22. 22 2
23. 23 +44 (0) 7 884 007 074 pascalle@presentales.com www.presentales.com Scan the QR code to get access to all our shenanigans.