Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Why You're Over-thinking your UI/UX
Search
Rohan Puri
July 18, 2013
Design
3
400
Why You're Over-thinking your UI/UX
Presented at Harvard iLab
Rohan Puri
July 18, 2013
Tweet
Share
More Decks by Rohan Puri
See All by Rohan Puri
Startups
purirohan
2
160
Body Language and You
purirohan
5
310
Other Decks in Design
See All in Design
Next Door Stranger - Final Character Designs
reidneedssleep
PRO
0
140
Goodpatch Tour💙 / We are hiring!
goodpatch
31
790k
Дизайн современной услуги с Картой процесса-опыта
ashapiro
0
100
「Figmaプラグイン開発してみた」@スタメンデザイナーオープン勉強会
kiyoshifuwa
0
100
東急URBAN HACKSのデザイナーって何やってるの? 〜Designer Night #1〜 移動・不動産領域の取り組み
tmtgtkhs
0
190
若手デザイナーチームが手がける CADC2024クリエイティブディレクションの全貌 / opening-design
cyberagentdevelopers
PRO
1
1.4k
入社3ヶ月目のプロダクトデザイナー視点で見たヤプリ / Joining Yappli as a Product Designer: My Perspective After 90 Days
yappli_developers
0
100
みんなに知って欲しい 視覚過敏のアクセシビリティ
0opacity_
5
1.7k
利用者が離れないUX/UIデザイン 長く使われる業務アプリデザインのポイント
ncdc
5
390
[Designship2024] デザインの力でサービスの価値を追求していたら、組織全体をデザインしていた話
okakasoysauce
2
1.1k
なぜ今必要?Figma×SmartHR×DMM.com×一休 エンジニア視点で考えるデザインシステム
hilokifigma
0
530
パンくずリストかわいい(breadcrumb so cute)
ysuda
0
130
Featured
See All Featured
Into the Great Unknown - MozCon
thekraken
34
1.6k
Product Roadmaps are Hard
iamctodd
PRO
50
11k
Become a Pro
speakerdeck
PRO
26
5.1k
Agile that works and the tools we love
rasmusluckow
328
21k
Optimising Largest Contentful Paint
csswizardry
33
3k
A better future with KSS
kneath
238
17k
Speed Design
sergeychernyshev
25
760
The MySQL Ecosystem @ GitHub 2015
samlambert
250
12k
Faster Mobile Websites
deanohume
305
30k
Navigating Team Friction
lara
183
15k
We Have a Design System, Now What?
morganepeng
51
7.4k
A Tale of Four Properties
chriscoyier
157
23k
Transcript
WHY YOU’RE OVER-THINKING IT A Doers Guide to UI/UX @RohanSPuri
@theCristoforo
There are very few known techniques that can accurately and
consistently shape a good UI/UX
Beauty Comes Second
Users Resist Change
None
Make Users Feel Smart
Familiarity = Speedy Learning
Timing and Parallelizing
Narrow Build Test/Collect Simplify
Narrow Your Scope 1.Identifies a narrow band of target users
(specifically your first-adopters) 2.Speeds up development time 3.Guides testing 4.Gives marketing individuals early insight into user acquisition strategies 5.Narrows down number of variables for testing 6.Saves money!
None
How __Product____ is a ___(general, relatable tool)___ that allows __(2
adj + target users)__ to __(use-case)__
Define Personas
Check Yourself - Storyboard Use your personas Identify and cut
long trees/branches Identify dead ends
STOP
Build. Speed is King
TOOLS YOU NEED TO KNOW these tools help you move
faster so you can test faster. Build Distribute Collect
None
None
None
Simplify
Any intelligent fool can make things bigger, more complex and
more violent. It takes a touch of genius and a lot of courage to move in the opposite direction. - Albert Einstein
None
None
Make everything as simple as possible, but not simpler.— Albert
Einstein
None
None
None
Focus Modals — depth + motion High contrast — color
+ light (theater mode) Weighting based on priority
None
None
Hide the Inactive Understand your medium Hide / Hover controls
(desktop but not mobile) Context-based Expand & Collapse forms
None
None
Reduce Inputs vs. De-clutter Screen
None
Rule of White Space
None
Before adding UI elements, try achieving the same goal with
spacing.
Picture > Words
Flat UI & Skeuomorphism skeuomorphic UI — using digital elements
resembling real-world objects flat UI — elimination of ornamental elements not core to meaning
None
None
None
Simple images convey information more quickly than detailed illustrations
Recognize when metaphors become unnecessary The button is the ultimate
metaphor Other forms of metaphor: physics, animations, sounds, gestures, etc.