Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Sign up for free
Menu
Search
Features
All features
Private URLs
Password Protection
Custom URLS
Scheduled publishing
Remove Branding
Restrict embedding
Deck Collections
Notes
Features
All features
Private URLs
Password Protection
Custom URLS
Scheduled publishing
Remove Branding
Restrict embedding
Deck Collections
Notes
Explore
Featured decks
Featured speakers
Programming
Technology
Storyboards
Explore
Featured decks
Featured speakers
Programming
Technology
Storyboards
Pricing
Search
Sign in
Sign up for free
The Video Revolution
Search
Sponsored
·
Your Podcast. Everywhere. Effortlessly.
Share. Educate. Inspire. Entertain. You do you. We'll handle the rest.
→
Robert Karow
November 20, 2024
220
0
Share
Embed
Copy iframe code
Copy JS code
Copy link
Start on current slide
The Video Revolution
Robert Karow
November 20, 2024
Featured
See All Featured
Thoughts on Productivity
jonyablonski
76
5.4k
Impact Scores and Hybrid Strategies: The future of link building
tamaranovitovic
0
440
Paper Plane
katiecoart
PRO
4
53k
Building AI with AI
inesmontani
PRO
1
1.3k
HU Berlin: Industrial-Strength Natural Language Processing with spaCy and Prodigy
inesmontani
PRO
0
720
Efficient Content Optimization with Google Search Console & Apps Script
katarinadahlin
PRO
1
880
The Illustrated Guide to Node.js - THAT Conference 2024
reverentgeek
1
540
Building a A Zero-Code AI SEO Workflow
portentint
PRO
0
740
Leo the Paperboy
mayatellez
10
2.3k
Claude Code どこまでも/ Claude Code Everywhere
nwiizo
68
58k
First, design no harm
axbom
PRO
2
1.3k
Responsive Adventures: Dirty Tricks From The Dark Corners of Front-End
smashingmag
254
22k
Transcript
The Video Revolution: Maximizing SEO with On-Site Video Content Robert
Karow Ezoic Speakerdeck.com/rkarow @rkarow
Google certified publishing partner with 10,000+ domains on the network
with billions of monthly visits New video hosting platform with 1.4 million videos + and 780 million monthly video plays A Tale of Two Companies
Ezoic & Humix Video Data
Pages with videos drive over 100% more traffic from Google.
Video Insights
The Problem Not all videos are created equal when it
comes to SEO impact.
Watch Pages vs. Embedded Video Comparison
Watch Pages in the SERPS
Studies show over 25% of all search queries now produce
video-rich results Video Growth
None
Create watch pages… …where & how? SEO Strategies
notyourdomain.com/video Domain Control First Vs. Third Party Videos yourdomain.com/video
First vs. Third Party Videos
First & Third Party Together
Referral traffic from YouTube was 0.16% in a sample size
of over 3.57 million page views.
SEO Watch Page Party
None
URLs Video Sitemap Supported Files Video Crawling Primary Content Thumbnails
SEO Video Indexing Essentials
Video Object Schema Make sure Google Can access Files Enhance
SERPS Visually
<embed> <iframe> <video> Optimizing Video SEO with HTML Elements
Indexed watch page must be performing well in search before
its video can be indexed? Google Video Guidelines: Indexed Well?
On-Page Ranking for Video Video descriptions Comments UGC CC Timestamps
Authority & Video Performance Topical Authority Domain Authority
Predictions for Search as First Party Video Becomes More Widely
Adopted
SEOs Going to Warmer Weather
SEO Insights Youtube takes up 90%+ of video serps. For
Now! The Battle for the Video SERPS
Relevant Videos for Every Query in SERPS
We will find new strategies to scale video content as
we did text Innovation
Takeaways First-party hosting offers better control, website visibility, and engagement
Watch pages are crucial for video indexing and ranking
• Thank you for your attention! • For further inquiries,
please reach out to: Robert Karow Email:
[email protected]
Thank You & Questions
Thank you