Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
How to make product marketing a strategic funct...
Search
Sales Enablement Collective
March 31, 2021
Education
0
71
How to make product marketing a strategic function at your workplace
Sales Enablement Collective
March 31, 2021
Tweet
Share
More Decks by Sales Enablement Collective
See All by Sales Enablement Collective
A human approach to AI and automation
salesenablement
0
88
Building for fast growth in a global team
salesenablement
0
140
Conquering your operating cadence
salesenablement
0
260
Enablement metrics 101
salesenablement
0
370
Designing an enablement brand identity
salesenablement
0
220
Doing right by your customers without sacrificing the bottom line
salesenablement
0
180
Measuring sales is easy...
salesenablement
0
170
Driving Client Centricity Through the Business Value Chain
salesenablement
0
180
Sales and marketing lead optimisation
salesenablement
0
130
Other Decks in Education
See All in Education
Training Alchemy: Converting ordinary training into memorable experiences
tmiket
1
130
Case Studies and Course Review - Lecture 12 - Information Visualisation (4019538FNR)
signer
PRO
1
2k
Interactive Tabletops and Surfaces - Lecture 5 - Next Generation User Interfaces (4018166FNR)
signer
PRO
1
1.6k
プログラミング教育する大学、ZEN大学
sifue
1
490
今から始める8bits CPU アセンブラ言語
sapi_kawahara
0
400
Visualisation Techniques - Lecture 8 - Information Visualisation (4019538FNR)
signer
PRO
0
2.3k
Are puppies a ranking factor?
jonoalderson
0
390
Webリテラシー基礎
takenawa
0
290
ThingLink
matleenalaakso
28
4k
子どものためのプログラミング道場『CoderDojo』〜法人提携例〜 / Partnership with CoderDojo Japan
coderdojojapan
4
16k
生成AIとの上手な付き合い方【公開版】/ How to Get Along Well with Generative AI (Public Version)
handlename
0
370
郷土教育モデル事業(香川県小豆島町).pdf
bandg
0
160
Featured
See All Featured
Code Review Best Practice
trishagee
68
18k
Building Flexible Design Systems
yeseniaperezcruz
329
39k
Fashionably flexible responsive web design (full day workshop)
malarkey
407
66k
Principles of Awesome APIs and How to Build Them.
keavy
126
17k
Statistics for Hackers
jakevdp
799
220k
Fantastic passwords and where to find them - at NoRuKo
philnash
51
3.2k
The Language of Interfaces
destraynor
158
25k
ピンチをチャンスに:未来をつくるプロダクトロードマップ #pmconf2020
aki_iinuma
122
52k
For a Future-Friendly Web
brad_frost
178
9.7k
10 Git Anti Patterns You Should be Aware of
lemiorhan
PRO
656
60k
Music & Morning Musume
bryan
47
6.5k
Creating an realtime collaboration tool: Agile Flush - .NET Oxford
marcduiker
30
2.1k
Transcript
How to make Product Marketing a strategic function at your
workplace Parag Pathak Team Lead, Product Marketing IBM Security
None
None
With great power comes great responsibility (Disclaimer: responsibilities may vary
based on the size of the team, company, B2B vs. B2C, startup vs. mid-size vs. enterprise, CEO and the list goes on…)
Without strategy, execution is aimless. Without execution, strategy is useless.
-Morris Chang
5 steps to become a strategic Product Marketing leader
1. Don’t be a garbage collector But keep an eye
out for the diamond in the rough
2. Focus on the market and buyers There are already
a lot of product experts in your company
And make friends along the way!
4. Be the content king But not always the content
creator
5. Obsess over your customers Even if you need to
disrupt yourself
The essence of strategy is choosing what not to do.
-Michael Porter
LI: http://www.linkedin.com/in/paraghpathak PMA Slack: @Parag Email:
[email protected]