Upgrade to Pro — share decks privately, control downloads, hide ads and more …

How to make product marketing a strategic funct...

Avatar for Sales Enablement Collective Sales Enablement Collective
March 31, 2021
Education
91
0

How to make product marketing a strategic function at your workplace

Avatar for Sales Enablement Collective

Sales Enablement Collective

March 31, 2021

More Decks by Sales Enablement Collective

See All by Sales Enablement Collective
A human approach to AI and automation
Avatar for Sales Enablement Collective salesenablement
0
110
Building for fast growth in a global team
Avatar for Sales Enablement Collective salesenablement
0
200
Conquering your operating cadence
Avatar for Sales Enablement Collective salesenablement
0
310
Enablement metrics 101
Avatar for Sales Enablement Collective salesenablement
0
450
Designing an enablement brand identity
Avatar for Sales Enablement Collective salesenablement
0
290
Doing right by your customers without sacrificing the bottom line
Avatar for Sales Enablement Collective salesenablement
0
220
Measuring sales is easy...
Avatar for Sales Enablement Collective salesenablement
0
220
Driving Client Centricity Through the Business Value Chain
Avatar for Sales Enablement Collective salesenablement
0
250
Sales and marketing lead optimisation
Avatar for Sales Enablement Collective salesenablement
0
190

Other Decks in Education

See All in Education
AI進化史：LLMからAIエージェントへ
Avatar for MIKIO KUBO mickey_kubo
0
170
Data Physicalisation - Lecture 9 - Next Generation User Interfaces (4018166FNR)
Avatar for Beat Signer signer
PRO
1
1k
SARA Annual Report 2025-26
Avatar for SARA Institute sara2023
1
340
生成AI時代の情報発信
Avatar for molmolken molmolken
0
120
プログラミング言語において文字列を複数行にわたって だらだらと記載するアレ
Avatar for sapi_kawahara sapi_kawahara
0
140
アラムコSTEAMチャレンジ　実践報告書
Avatar for みんなのコード codeforeveryone
0
110
偶然のチャンスを掴みに行けるのは君だ！
Avatar for ことみん / kotomin_m kotomin_m
2
110
[2026前期火５] 論理学（京都大学文学部 前期 第3回）「形式言語と四つのキーワード：メタ・構成・意味論・ハーモニー」
Avatar for Shunsuke Yatabe yatabe
0
480
Data Presentation - Lecture 5 - Information Visualisation (4019538FNR)
Avatar for Beat Signer signer
PRO
1
3.2k
View Manipulation and Reduction - Lecture 9 - Information Visualisation (4019538FNR)
Avatar for Beat Signer signer
PRO
1
2.7k
Managing Complexity: India’s Semiconductor Ambitions & New Industrial Policy
Avatar for Vikash Yadav vyadav
0
160
AWS Certified Generative AI Developer - Professional Beta 不合格体験記
Avatar for amarelo_n24 amarelo_n24
1
270

Featured

See All Featured
Navigating Weather and Climate Data
Avatar for Ryan Abernathey rabernat
0
200
KATA
Avatar for Megan Lloyd mclloyd
PRO
35
15k
Fantastic passwords and where to find them - at NoRuKo
Avatar for Phil Nash philnash
52
3.7k
Rebuilding a faster, lazier Slack
Avatar for samanthasiow samanthasiow
85
9.5k
Data-driven link building: lessons from a $708K investment (BrightonSEO talk)
Avatar for Szymon Słowik szymonslowik
1
1.1k
Visualization
Avatar for Eitan Lees eitanlees
152
17k
Building AI with AI
Avatar for Ines Montani inesmontani
PRO
1
1k
The B2B funnel & how to create a winning content strategy
Avatar for Katarina Dahlin katarinadahlin
PRO
1
370
Templates, Plugins, & Blocks: Oh My! Creating the theme that thinks of everything
Avatar for Michelle Schulp Hunt marktimemedia
31
2.8k
Bridging the Design Gap: How Collaborative Modelling removes blockers to flow between stakeholders and teams @FastFlow conf
Avatar for Kenny Baas-Schwegler baasie
0
560
Put a Button on it: Removing Barriers to Going Fast.
Avatar for kastner kastner
60
4.3k
Producing Creativity
Avatar for Steve Smith orderedlist
PRO
348
40k

Transcript

  1. How to make Product Marketing a strategic function at your

    workplace Parag Pathak Team Lead, Product Marketing IBM Security
  2. None
  3. None

  4. With great power comes great responsibility (Disclaimer: responsibilities may vary

    based on the size of the team, company, B2B vs. B2C, startup vs. mid-size vs. enterprise, CEO and the list goes on…)

  5. Without strategy, execution is aimless. Without execution, strategy is useless.

    -Morris Chang

  6. 5 steps to become a strategic Product Marketing leader

  7. 1. Don’t be a garbage collector But keep an eye

    out for the diamond in the rough

  8. 2. Focus on the market and buyers There are already

    a lot of product experts in your company

  9. And make friends along the way!

  10. 4. Be the content king But not always the content

    creator

  11. 5. Obsess over your customers Even if you need to

    disrupt yourself

  12. The essence of strategy is choosing what not to do.

    -Michael Porter

  13. LI: http://www.linkedin.com/in/paraghpathak PMA Slack: @Parag Email: [email protected]