Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
How to make product marketing a strategic funct...
Search
Sales Enablement Collective
March 31, 2021
Education
0
73
How to make product marketing a strategic function at your workplace
Sales Enablement Collective
March 31, 2021
Tweet
Share
More Decks by Sales Enablement Collective
See All by Sales Enablement Collective
A human approach to AI and automation
salesenablement
0
90
Building for fast growth in a global team
salesenablement
0
140
Conquering your operating cadence
salesenablement
0
260
Enablement metrics 101
salesenablement
0
370
Designing an enablement brand identity
salesenablement
0
230
Doing right by your customers without sacrificing the bottom line
salesenablement
0
190
Measuring sales is easy...
salesenablement
0
180
Driving Client Centricity Through the Business Value Chain
salesenablement
0
180
Sales and marketing lead optimisation
salesenablement
0
130
Other Decks in Education
See All in Education
女子商アプリ開発の軌跡
asial_edu
0
390
著作権と授業に関する出前講習会/dme-2025-05-01
gnutar
0
200
JPCERTから始まる草の根活動~セキュリティ文化醸成のためのアクション~
masakiokuda
0
170
Case Studies and Course Review - Lecture 12 - Information Visualisation (4019538FNR)
signer
PRO
1
2k
SkimaTalk Teacher Guidelines Summary
skimatalk
0
780k
仮説の取扱説明書/User_Guide_to_a_Hypothesis
florets1
4
270
IMU-00 Pi
kanaya
0
360
AIの時代こそ、考える知的学習術
yum3
2
150
Open Source Summit Japan 2025のボランティアをしませんか
kujiraitakahiro
0
640
ANS-C01_2回不合格から合格までの道程
amarelo_n24
1
230
推しのコミュニティはなんぼあってもいい / Let's join a lot of communities.
kaga
2
1.7k
Design Guidelines and Principles - Lecture 7 - Information Visualisation (4019538FNR)
signer
PRO
0
2.4k
Featured
See All Featured
Documentation Writing (for coders)
carmenintech
71
4.9k
A Tale of Four Properties
chriscoyier
159
23k
No one is an island. Learnings from fostering a developers community.
thoeni
21
3.3k
The Cult of Friendly URLs
andyhume
79
6.4k
Mobile First: as difficult as doing things right
swwweet
223
9.6k
Helping Users Find Their Own Way: Creating Modern Search Experiences
danielanewman
29
2.7k
Visualizing Your Data: Incorporating Mongo into Loggly Infrastructure
mongodb
46
9.6k
CoffeeScript is Beautiful & I Never Want to Write Plain JavaScript Again
sstephenson
161
15k
Being A Developer After 40
akosma
90
590k
Fashionably flexible responsive web design (full day workshop)
malarkey
407
66k
Thoughts on Productivity
jonyablonski
69
4.7k
Refactoring Trust on Your Teams (GOTO; Chicago 2020)
rmw
34
3k
Transcript
How to make Product Marketing a strategic function at your
workplace Parag Pathak Team Lead, Product Marketing IBM Security
None
None
With great power comes great responsibility (Disclaimer: responsibilities may vary
based on the size of the team, company, B2B vs. B2C, startup vs. mid-size vs. enterprise, CEO and the list goes on…)
Without strategy, execution is aimless. Without execution, strategy is useless.
-Morris Chang
5 steps to become a strategic Product Marketing leader
1. Don’t be a garbage collector But keep an eye
out for the diamond in the rough
2. Focus on the market and buyers There are already
a lot of product experts in your company
And make friends along the way!
4. Be the content king But not always the content
creator
5. Obsess over your customers Even if you need to
disrupt yourself
The essence of strategy is choosing what not to do.
-Michael Porter
LI: http://www.linkedin.com/in/paraghpathak PMA Slack: @Parag Email:
[email protected]