#WTSFEST London - Shared Goals, Shared Success: How PPC & SEO Teams Can Win Together

Join Sophie as she discusses how SEO and PPC teams can unlock winning opportunities and work together to efficiently achieve SERP-related goals. You’ll leave this talk with a warm, fuzzy feeling about your SEO and PPC partners, with an advanced understanding of how to encourage collaboration, reduce data silos, deduplication of efforts, and create opportunities for shared wins, as well as a list of actionable next steps to implement.

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