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デザイナー目線のスタートアップ起業
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takejune
December 12, 2017
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デザイナー目線のスタートアップ起業
Yahoo! JAPAN主催 Bonfire Design#2登壇資料
takejune
December 12, 2017
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Transcript
σβΠφʔઢͷ ελʔτΞοϓىۀ
2 Fablic, inc. Designer, PM / Co-Founder ܢ५ @takejune ࣗݾհ
3 FRILͷհ 1000
4 ܦྺ 2007 &$φϏ ݱ70:"(&(3061ʣʹαʔϏεσβΠφʔͱͯ͠৽ଔೖࣾ 1F9ɺ&$φϏɺ৽نࣄۀɺίʔϙϨʔτσβΠϯʹܞΘΔ 2010 ϥΠϒυΞʹ։ൃσΟϨΫλʔͱͯ͠స৬ ओʹ৽نαʔϏεͷاըɾ։ൃʹܞΘΔ 2012
ָఱάϧʔϓೖΓ 2016 2014 ॳͷςϨϏ$.Λ์ө 2015 (PPHMF1MBZ#FTUPG"QQT#FTU%FTJHO"QQड ৽ଔσβΠφʔ స৬σΟϨΫλʔ ىۀϑΝϯμʔ 'BCMJDΛऔకσβΠφʔͱͯ͠ڞಉۀɻຊॳͷϑϦϚΞϓϦ'3*-ΛϦϦʔε 2013 "OESPJE൛ΛϦϦʔε
5 ܦྺ 2007 &$φϏ ݱ70:"(&(3061ʣʹαʔϏεσβΠφʔͱͯ͠৽ଔೖࣾ 1F9ɺ&$φϏɺ৽نࣄۀɺίʔϙϨʔτσβΠϯʹܞΘΔ 2010 ϥΠϒυΞʹ։ൃσΟϨΫλʔͱͯ͠స৬ ओʹ৽نαʔϏεͷاըɾ։ൃʹܞΘΔ 2012
ָఱάϧʔϓೖΓ 2016 2014 ॳͷςϨϏ$.Λ์ө 2015 (PPHMF1MBZ#FTUPG"QQT#FTU%FTJHO"QQड ৽ଔσβΠφʔ స৬σΟϨΫλʔ ىۀϑΝϯμʔ 'BCMJDΛऔకσβΠφʔͱͯ͠ڞಉۀɻຊॳͷϑϦϚΞϓϦ'3*-ΛϦϦʔε 2013 "OESPJE൛ΛϦϦʔε
6 ܦྺ 2007 &$φϏ ݱ70:"(&(3061ʣʹαʔϏεσβΠφʔͱͯ͠৽ଔೖࣾ 1F9ɺ&$φϏɺ৽نࣄۀɺίʔϙϨʔτσβΠϯʹܞΘΔ 2010 ϥΠϒυΞʹ։ൃσΟϨΫλʔͱͯ͠స৬ ओʹ৽نαʔϏεͷاըɾ։ൃʹܞΘΔ 2012
ָఱάϧʔϓೖΓ 2016 2014 ॳͷςϨϏ$.Λ์ө 2015 (PPHMF1MBZ#FTUPG"QQT#FTU%FTJHO"QQड ৽ଔσβΠφʔ స৬σΟϨΫλʔ ىۀϑΝϯμʔ 'BCMJDΛऔకσβΠφʔͱͯ͠ڞಉۀɻຊॳͷϑϦϚΞϓϦ'3*-ΛϦϦʔε 2013 "OESPJE൛ΛϦϦʔε
7 ܦྺ 2007 &$φϏ ݱ70:"(&(3061ʣʹαʔϏεσβΠφʔͱͯ͠৽ଔೖࣾ 1F9ɺ&$φϏɺ৽نࣄۀɺίʔϙϨʔτσβΠϯʹܞΘΔ 2010 ϥΠϒυΞʹ։ൃσΟϨΫλʔͱͯ͠స৬ ओʹ৽نαʔϏεͷاըɾ։ൃʹܞΘΔ 2012
ָఱάϧʔϓೖΓ 2016 2014 ॳͷςϨϏ$.Λ์ө 2015 (PPHMF1MBZ#FTUPG"QQT#FTU%FTJHO"QQड ৽ଔσβΠφʔ స৬σΟϨΫλʔ ىۀϑΝϯμʔ 'BCMJDΛऔకσβΠφʔͱͯ͠ڞಉۀɻຊॳͷϑϦϚΞϓϦ'3*-ΛϦϦʔε 2013 "OESPJE൛ΛϦϦʔε
8 σβΠφʔͱͯ͠ελʔτΞοϓΛ ڞಉۀ͢Δͱ͍͏ΩϟϦΞબ
9 2ελʔτΞοϓۀͷັྗʁ
10 ελʔτΞοϓͷັྗ Ϧλʔϯ ΞοϓαΠυ͕େ͖͍ ʢࣦഊͯ͠ϓϥεʹ ੈͷதɾؒʹ ӨڹΛ༩͑͏Δ Γ͕͍ ָ͠͞ ࠷ߴͷϓϩμΫτ
࠷ߴͷ৫ΛٻͰ͖Δ
11 ελʔτΞοϓͷັྗ ָ͠͞ ࠷ߴͷϓϩμΫτ ࠷ߴͷ৫ΛٻͰ͖Δ ੈͷதɾؒʹ ӨڹΛ༩͑͏Δ Ϧλʔϯ ΞοϓαΠυ͕େ͖͍ ʢࣦഊͯ͠ϓϥεʹ
Γ͕͍
12 ελʔτΞοϓͷັྗ ָ͠͞ ࠷ߴͷϓϩμΫτ ࠷ߴͷ৫ΛٻͰ͖Δ ੈͷதɾؒʹ ӨڹΛ༩͑͏Δ Ϧλʔϯ ΞοϓαΠυ͕େ͖͍ ʢࣦഊͯ͠ϓϥεʹ
Γ͕͍
13 ελʔτΞοϓͷັྗ ָ͠͞ ࠷ߴͷϓϩμΫτ ࠷ߴͷ৫ΛٻͰ͖Δ ੈͷதɾؒʹ ӨڹΛ༩͑͏Δ Ϧλʔϯ ΞοϓαΠυ͕େ͖͍ ʢࣦഊͯ͠ϓϥεʹ
Γ͕͍
14 2σβΠφʔͱͯ͠ελʔτΞοϓͷ ىۀʹࢀը͢Δͷʹඞཁͳ͜ͱʁ
15 ·ͣগ͠ੲͷ͔Βʜ
16 dࠒɺझຯͰिʹձࣾͷಉظͱ αʔϏε։ൃΛ͍ͯ͠·ͨ͠ɻ
17 eventap(2011)
18 ि։ൃͷνʔϜ σβΠφʔ Ϗζσϒ ΤϯδχΞ ৽ଔͷಉظਓͷνʔϜɻҎ֎ࢠɻ
19 ࣌ͷऔΓཹΊͷͳ͍ձΛ͍͔ͭ͘ ࢥ͍ग़ͯ͠ΈΔʜ
20 ि։ൃͷνʔϜ αʔϏε։ൃ͓Ζ͍͠ɺແݶʹΕΔͳʂ σβΠφʔ Ϗζσϒ ΤϯδχΞ
21 ि։ൃͷνʔϜ ͤͳʂ σβΠφʔ Ϗζσϒ ΤϯδχΞ
22 ि։ൃͷνʔϜ ˔˔ͬͯແཧ͔ͳʁ σβΠφʔ Ϗζσϒ ΤϯδχΞ
23 ि։ൃͷνʔϜ ͬͱ͍ͨͰʂʂ σβΠφʔ Ϗζσϒ ΤϯδχΞ
24 ि։ൃͷνʔϜ ͍ͭ͜Β͑Δʜ ྑ͍ҙຯͰ σβΠφʔ Ϗζσϒ ΤϯδχΞ
25 ि։ൃͷνʔϜ ͜Ε͔Β$$͕དྷΔͰʂ σβΠφʔ Ϗζσϒ ΤϯδχΞ
26 ि։ൃͷνʔϜ ͑͑Μʂ σβΠφʔ Ϗζσϒ ΤϯδχΞ
27 ɹɹɹͱɹɹ͕ޙͷ'BCMJD$&0ͱ$50 ݱࡏͰ͜ͷؔੑมΘ͍ͬͯͳ͍
28 ελʔτΞοϓͷىۀʹඞཁͳ͜ͱ ྑ͍Ϗζσϒɾྑ͍ΤϯδχΞͱग़ձ͑Δ͔ʁ ิؔͷ͋ΔύʔτφʔΛݟ͚ͭΒΕΔ͔ αʔϏεͮ͘Γ ͱͦΕʹਵ͢Δ͋Ε͜Ε Λ ৺ఈָ͠Έଓ͚ΒΕΔ͔ʁ ࠔ͍ͬͯΔਓ͍Δ͔ʁ ࢢنେ͖͍͔ʁ
ࠓ͕దͳλΠϛϯά͔ʁ νʔϜ ࣗ ࣄۀ
29 ྑ͍Ϗζσϒɾྑ͍ΤϯδχΞͱग़ձ͑Δ͔ʁ ิؔͷ͋ΔύʔτφʔΛݟ͚ͭΒΕΔ͔ αʔϏεͮ͘Γ ͱͦΕʹਵ͢Δ͋Ε͜Ε Λ ৺ఈָ͠Έଓ͚ΒΕΔ͔ʁ ࠔ͍ͬͯΔਓ͍Δ͔ʁ ࢢنେ͖͍͔ʁ ࠓ͕దͳλΠϛϯά͔ʁ
νʔϜ ࣗ ࣄۀ ελʔτΞοϓͷىۀʹඞཁͳ͜ͱ
30 ྑ͍Ϗζσϒɾྑ͍ΤϯδχΞͱग़ձ͑Δ͔ʁ ิؔͷ͋ΔύʔτφʔΛݟ͚ͭΒΕΔ͔ αʔϏεͮ͘Γ ͱͦΕʹਵ͢Δ͋Ε͜Ε Λ ৺ఈָ͠Έଓ͚ΒΕΔ͔ʁ ࠔ͍ͬͯΔਓ͍Δ͔ʁ ࢢنେ͖͍͔ʁ ࠓ͕దͳλΠϛϯά͔ʁ
νʔϜ ࣗ ࣄۀ αʔϏε։ൃ͓Ζ͍͠ɺແݶʹΕΔͳʂ ελʔτΞοϓͷىۀʹඞཁͳ͜ͱ
31 ྑ͍Ϗζσϒɾྑ͍ΤϯδχΞͱग़ձ͑Δ͔ʁ ิؔͷ͋ΔύʔτφʔΛݟ͚ͭΒΕΔ͔ αʔϏεɾࣄۀɾձࣾͮ͘ΓΛ ৺ఈָ͠Έଓ͚ΒΕΔ͔ʁ ࠔ͍ͬͯΔਓ͍Δ͔ʁ ࢢنେ͖͍͔ʁ ࠓ͕దͳλΠϛϯά͔ʁ νʔϜ ࣗ
ࣄۀ ελʔτΞοϓͷىۀʹඞཁͳ͜ͱ
32 ྑ͍Ϗζσϒɾྑ͍ΤϯδχΞͱग़ձ͑Δ͔ʁ ิؔͷ͋ΔύʔτφʔΛݟ͚ͭΒΕΔ͔ αʔϏεɾࣄۀɾձࣾͮ͘ΓΛ ৺ఈָ͠Έଓ͚ΒΕΔ͔ʁ ࠔ͍ͬͯΔਓ͍Δ͔ʁ ࢢنେ͖͍͔ʁ ࠓ͕దͳλΠϛϯά͔ʁ νʔϜ ࣗ
ࣄۀ ͍ͭ͜Β͑Δʜ ྑ͍ҙຯͰ ελʔτΞοϓͷىۀʹඞཁͳ͜ͱ
33 ྑ͍Ϗζσϒɾྑ͍ΤϯδχΞͱग़ձ͑Δ͔ʁ ิؔͷ͋ΔύʔτφʔΛݟ͚ͭΒΕΔ͔ αʔϏεɾࣄۀɾձࣾͮ͘ΓΛ ৺ఈָ͠Έଓ͚ΒΕΔ͔ʁ ࠔ͍ͬͯΔਓ͍Δ͔ʁ ࢢنେ͖͍͔ʁ ࠓ͕దͳλΠϛϯά͔ʁ νʔϜ ࣗ
ࣄۀ ελʔτΞοϓͷىۀʹඞཁͳ͜ͱ
34 ྑ͍Ϗζσϒɾྑ͍ΤϯδχΞͱग़ձ͑Δ͔ʁ ิؔͷ͋ΔύʔτφʔΛݟ͚ͭΒΕΔ͔ αʔϏεɾࣄۀɾձࣾͮ͘ΓΛ ৺ఈָ͠Έଓ͚ΒΕΔ͔ʁ ࠔ͍ͬͯΔਓ͍Δ͔ʁ ࢢنେ͖͍͔ʁ ࠓ͕దͳλΠϛϯά͔ʁ νʔϜ ࣗ
ࣄۀ ͜Ε͔Β$$Ͱʂʂ ελʔτΞοϓͷىۀʹඞཁͳ͜ͱ
35 2۩ମతʹͲΜͳ͜ͱΛ͖ͯ͠·͔ͨ͠ʁ
36 ࣄۀϑΣΠζͱׂͷมԽ ্ཱͪ͛ظ ظ ख़ظ αʔϏεΛͭ͘Δ Ծઆͷݕূ w αʔϏεΛͤ͞Δ w
νʔϜΛͭ͘Δ w αʔϏεΛ҆ఆͤ͞Δ w νʔϜΛͤ͞Δ ϛογϣϯ Δ͜ͱ ϐονࢿྉ-1ϩΰɾΞΠίϯόφʔ 69Ϧαʔν6*σβΠϯϑϩϯτΤϯυ 69Ϧαʔνੳ6*σβΠϯ4&0 ࠂσΟϨΫγϣϯϓϩϚω࠾༻ ϓϩμΫτϩʔυϚοϓੳج൫උ ৫ઃܭɾඋϚωδϝϯτࢿۚௐୡ࠾༻
37 ࣄۀϑΣΠζͱׂͷมԽ ্ཱͪ͛ظ ظ ख़ظ αʔϏεΛͭ͘Δ Ծઆͷݕূ w αʔϏεΛͤ͞Δ w
νʔϜΛͭ͘Δ w αʔϏεΛ҆ఆͤ͞Δ w νʔϜΛͤ͞Δ ϛογϣϯ Δ͜ͱ ϐονࢿྉ-1ϩΰɾΞΠίϯόφʔ 69Ϧαʔν6*σβΠϯϑϩϯτΤϯυ 69Ϧαʔνੳ6*σβΠϯ4&0 ࠂσΟϨΫγϣϯϓϩϚω࠾༻ ϓϩμΫτϩʔυϚοϓੳج൫උ ৫ઃܭɾඋϚωδϝϯτࢿۚௐୡ࠾༻
38 ࣄۀϑΣΠζͱׂͷมԽ ্ཱͪ͛ظ ظ ख़ظ αʔϏεΛͭ͘Δ Ծઆͷݕূ w αʔϏεΛͤ͞Δ w
νʔϜΛͭ͘Δ w αʔϏεΛ҆ఆͤ͞Δ w νʔϜΛͤ͞Δ ϛογϣϯ Δ͜ͱ ϐονࢿྉ-1ϩΰɾΞΠίϯόφʔ 69Ϧαʔν6*σβΠϯϑϩϯτΤϯυ 69Ϧαʔνੳ6*σβΠϯ4&0 ࠂσΟϨΫγϣϯϓϩϚω࠾༻ ϓϩμΫτϩʔυϚοϓੳج൫උ ৫ઃܭɾඋϚωδϝϯτࢿۚௐୡ࠾༻
39 ࣄۀϑΣΠζͱׂͷมԽ ্ཱͪ͛ظ ظ ख़ظ αʔϏεΛͭ͘Δ Ծઆͷݕূ w αʔϏεΛͤ͞Δ w
νʔϜΛͭ͘Δ w αʔϏεΛ҆ఆͤ͞Δ w νʔϜΛͤ͞Δ ϛογϣϯ Δ͜ͱ ϐονࢿྉ-1ϩΰɾΞΠίϯόφʔ 69Ϧαʔν6*σβΠϯϑϩϯτΤϯυ 69Ϧαʔνੳ6*σβΠϯ4&0 ࠂσΟϨΫγϣϯϓϩϚω࠾༻ ϓϩμΫτϩʔυϚοϓੳج൫උ ৫ઃܭɾඋϚωδϝϯτࢿۚௐୡ࠾༻
40 ࣄۀϑΣΠζͱׂͷมԽ ্ཱͪ͛ظ ظ ख़ظ αʔϏεΛͭ͘Δ Ծઆͷݕূ w αʔϏεΛͤ͞Δ w
νʔϜΛͭ͘Δ w αʔϏεΛ҆ఆͤ͞Δ w νʔϜΛͤ͞Δ ϛογϣϯ Δ͜ͱ ϐονࢿྉ-1ϩΰɾΞΠίϯόφʔ 69Ϧαʔν6*σβΠϯϑϩϯτΤϯυ 69Ϧαʔνੳ6*σβΠϯ4&0 ࠂσΟϨΫγϣϯϓϩϚω࠾༻ ϓϩμΫτϩʔυϚοϓੳج൫උ ৫ઃܭɾඋϚωδϝϯτࢿۚௐୡ࠾༻ αʔϏεͷޭͱ͍͏తͷͨΊʹ ࣗͷׂΛมԽͤ͞Δ͜ͱ͕ෆՄܽ
41 2ۀͷλΠϛϯάҎ֎ͰࢀՃ͢ΔͷඍົͰ͔͢ʁ
42 ্ཱͪ͛ظ ظ ख़ظ αʔϏεΛͭ͘Δ Ծઆͷݕূ w αʔϏεΛͤ͞Δ w νʔϜΛͭ͘Δ
w αʔϏεΛ҆ఆͤ͞Δ w νʔϜΛͤ͞Δ ϛογϣϯ Δ͜ͱ ϐονࢿྉ-1ϩΰɾΞΠίϯόφʔ 69Ϧαʔν6*σβΠϯϑϩϯτΤϯυ 69Ϧαʔνੳ6*σβΠϯ4&0 ࠂσΟϨΫγϣϯϓϩϚω࠾༻ ੳࣄۀܭը৫ઃܭɾඋ Ϛωδϝϯτࢿۚௐୡ࠾༻ ࣄۀϑΣΠζͱׂͷมԽ
43 ্ཱͪ͛ظ ظ ख़ظ αʔϏεΛͭ͘Δ Ծઆͷݕূ w αʔϏεΛͤ͞Δ w νʔϜΛͭ͘Δ
w αʔϏεΛ҆ఆͤ͞Δ w νʔϜΛͤ͞Δ ϛογϣϯ Δ͜ͱ ੳࣄۀܭը৫ઃܭɾඋ Ϛωδϝϯτࢿۚௐୡ࠾༻ ϐονࢿྉ-1ϩΰɾΞΠίϯόφʔ 69Ϧαʔν6*σβΠϯϑϩϯτΤϯυ 69Ϧαʔνੳ6*σβΠϯ4&0 ࠂσΟϨΫγϣϯϓϩϚω࠾༻ ࣄۀϑΣΠζͱׂͷมԽ
44 ੳࣄۀܭը৫ઃܭɾඋ Ϛωδϝϯτࢿۚௐୡ࠾༻ ۀσβΠφʔ͕Δ͜ͱ 2ਓͷσβΠφʔ͕Δ͜ͱ -1ϩΰɾΞΠίϯόφʔ ϑϩϯτΤϯυ69Ϧαʔν 6*σβΠϯ 69Ϧαʔνੳ 6*σβΠϯ4&0
ࠂσΟϨΫγϣϯϓϩϚω ্ཱͪ͛ظ ظ ख़ظ ϐονࢿྉ-1ϩΰɾΞΠίϯόφʔ 69Ϧαʔν6*σβΠϯϑϩϯτΤϯυ 69Ϧαʔνੳ6*σβΠϯ4&0 ࠂσΟϨΫγϣϯϓϩϚω࠾༻ ࣄۀϑΣΠζͱׂͷมԽ
45 ελʔτΞοϓͷັྗ ָ͠͞ ࠷ߴͷϓϩμΫτ ࠷ߴͷ৫ΛٻͰ͖Δ ੈͷதɾؒʹ ӨڹΛ༩͑͏Δ Ϧλʔϯ ΞοϓαΠυ͕େ͖͍ ʢࣦഊͯ͠ϓϥεʹ
Γ͕͍
46 ͪͳΈʹ
47 2ਓͷσβΠφʔ͕͍Δ͜ͱʹΑͬͯ࣍ͷϑΣΠζʹਐΊΔ ੳࣄۀܭը৫ઃܭɾඋ Ϛωδϝϯτࢿۚௐୡ࠾༻ -1ϩΰɾΞΠίϯόφʔ ϑϩϯτΤϯυ69Ϧαʔν 6*σβΠϯ 69Ϧαʔνੳ 6*σβΠϯ4&0 ࠂσΟϨΫγϣϯϓϩϚω
্ཱͪ͛ظ ظ ख़ظ ϐονࢿྉ-1ϩΰɾΞΠίϯόφʔ 69Ϧαʔν6*σβΠϯϑϩϯτΤϯυ 69Ϧαʔνੳ6*σβΠϯ4&0 ࠂσΟϨΫγϣϯϓϩϚω࠾༻ ۀσβΠφʔ͕Δ͜ͱ 2ਓͷσβΠφʔ͕Δ͜ͱ
48 FablicͰ σβΠφʔΛؚΉશ৬छ Λੵۃ࠾༻தʂ
49 ελʔτΞοϓͷσβΠϯʹؔ͢Δ૬ஊΛड ͚͚͍ͯ·͢ɻ͓ؾܰʹ͝࿈བྷ͍ͩ͘͞ɻ @takejune Follow me!