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25% Faster Hotel Search. Web Performance? - tri...

25% Faster Hotel Search. Web Performance? - trivago.

Every day the trivago hotel search website enables millions of users to find their ideal hotel in over 190 countries. With over 50 active locales and annual traffic growth of over 40%, maintaining optimal web performance is key to trivago's success as a business.

In emerging markets, maintaining optimal web performance can become a challenge: varying network conditions and different device topology cause issues. Thanks to trivago's rigorous testing culture, we identified these issues in one of our key emerging markets. We ran comparative tests to improve performance, tied the resulting data to trivago's business metrics and correlated it to conversions, more page interactions and a significant increase in new users.

In this talk, you'll learn how trivago measures performance, how we run complex multivariate tests to calculate the business value of engineering and how we optimised performance for one of our key emerging markets.

Tobias Baldauf

May 11, 2018
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  1. Web Performance is a feature owned by everyone. Specialists consult

    and evangelize. Fast feedback loops help to iterate quickly and long-term data helps discover trends and define direction. 38 / 42
  2. Beware of what to measure: business metrics may change unexpectantly

    when improving web performance. Choose the right tool for the job. 39 / 42
  3. Web Performance is equal but not superior to the main

    features of a website and can be temporarily traded in for learnings. 40 / 42