Upgrade to Pro — share decks privately, control downloads, hide ads and more …

The Modern Marketing Plan

Avatar for Tom Critchlow Tom Critchlow
November 09, 2011
Technology
380
5

The Modern Marketing Plan

My 2011 Pubcon Vegas presentation on The Modern Marketing Plan

Avatar for Tom Critchlow

Tom Critchlow

November 09, 2011

Other Decks in Technology

See All in Technology
Bet AI Day 2026丨Agentは、「金融」という巨大産業の何を変えられるのか
Avatar for LayerX layerx
PRO
0
800
Sony-DroidKaigi2026
Avatar for ソニー株式会社 sony
1
320
IoTハンズオンの舞台裏
Avatar for Yuji Shirai shirouz
2
130
Webとヘルスデータ
Avatar for Yuku Kotani yukukotani
0
180
スクラムで身についていた動き方を、XPで捉え直してみた
Avatar for コドモン開発チーム codmoninc
PRO
1
200
PM領域でのAI Agentの活用
Avatar for LINEヤフーTech (LY Corporation Tech) lycorptech_jp
PRO
0
270
その指示、Bobにしっかり伝わってる？初心者でも即実践できる プロンプト/コンテキスト設計のコツ
Avatar for mu (Mizuho Uehara) muehara
1
150
【視聴者参加型！】AWSセキュリティアンチパターンクイズ
Avatar for Shun Yoshie syoshie
0
410
少人数データチームのDevin活用実践事例
Avatar for Runa Yamada runandy16
2
440
Jetpack Compose で挑む新聞紙面UI ─ 複合ジェスチャー・ポリゴン記事領域・適応的ページ構成という3つの壁/droidkaigi2026
Avatar for 日本経済新聞社 エンジニア採用事務局 nikkei_engineer_recruiting
0
200
From Vanilla Kubernetes to a Batteries-Included Platform: Developer Experience at 1,300+ Clusters
Avatar for yosshi_ yosshi_
0
480
AIエージェントを雇う前に決める5つのこと
Avatar for 西岡 賢一郎 (Kenichiro Nishioka) knishioka
1
160

Featured

See All Featured
Future Trends and Review - Lecture 12 - Web Technologies (1019888BNR)
Avatar for Beat Signer signer
PRO
0
3.7k
Building a A Zero-Code AI SEO Workflow
Avatar for Ian Lurie portentint
PRO
0
710
The B2B funnel & how to create a winning content strategy
Avatar for Katarina Dahlin katarinadahlin
PRO
1
500
Automating Front-end Workflow
Avatar for Addy Osmani addyosmani
1369
210k
ラッコキーワード サービス紹介資料
Avatar for ラッコ株式会社 rakko
1
4.7M
Why Your Marketing Sucks and What You Can Do About It - Sophie Logan
Avatar for Sophie Logan marketingsoph
0
400
Public Speaking Without Barfing On Your Shoes - THAT 2023
Avatar for David Neal reverentgeek
1
560
Mind Mapping
Avatar for Hélio Medeiros helmedeiros
1
350
The Illustrated Guide to Node.js - THAT Conference 2024
Avatar for David Neal reverentgeek
1
470
Introduction to Domain-Driven Design and Collaborative software design
Avatar for Kenny Baas-Schwegler baasie
1
970
Ruling the World: When Life Gets Gamed
Avatar for Sebastian Deterding codingconduct
0
320
Getting science done with accelerated Python computing platforms
Avatar for Jacob Tomlinson jacobtomlinson
2
470

Transcript

  1. The Modern Marketing Plan @tomcritchlow www.distilled.net

  2. http://mobro.co/distilled

  3. Content Marketing Is The Future

  4. People Don’t Like Banner Ads

  5. pinterest.com

  6. thefancy.com

  7. tumblr.com

  8. Continually Invest in Page Types

  9. Make Your Pages Deserve To Rank http://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined

  10. Zappos Have 50,000+ Product Videos

  11. Define Your Audience

  12. Personas for Customers

  13. Personas for Mavens

  14. Research Communities

  15. Speak To Your Audience http://www.avc.com/a_vc/2011/09/minimum-viable-personality.html

  16. Create Content Platforms

  17. Content Platforms FTW

  18. Content for Customers for the Long Tail

  19. Content for Mavens For the Head Terms

  20. Relationship Building

  21. Relationship Building > Link Building

  22. Build Flywheels

  23. Email Is The Elephant In The Room

  24. Build Social Followings

  25. Use Money To Accelerate Flywheels

  26. Social Advertising

  27. www.slideshare.net/tomcritchlow Psst: http://www.distilled.net/blog/seo/the-power-of-slideshare/

  28. Tom Critchlow VP Operations NYC www.distilled.net [email protected] Fiercely curious. Passionate

    about learning. Email me! @tomcritchlow