The Modern Marketing Plan

My 2011 Pubcon Vegas presentation on The Modern Marketing Plan

Transcript

1. The Modern Marketing Plan @tomcritchlow www.distilled.net
2. http://mobro.co/distilled
3. Content Marketing Is The Future
4. People Don’t Like Banner Ads
5. pinterest.com
6. thefancy.com
7. tumblr.com
8. Continually Invest in Page Types
9. Make Your Pages Deserve To Rank http://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined
10. Zappos Have 50,000+ Product Videos
11. Define Your Audience
12. Personas for Customers
13. Personas for Mavens
14. Research Communities
15. Speak To Your Audience http://www.avc.com/a_vc/2011/09/minimum-viable-personality.html
16. Create Content Platforms
17. Content Platforms FTW
18. Content for Customers for the Long Tail
19. Content for Mavens For the Head Terms
20. Relationship Building
21. Relationship Building > Link Building
22. Build Flywheels
23. Email Is The Elephant In The Room
24. Build Social Followings
25. Use Money To Accelerate Flywheels
26. Social Advertising
27. www.slideshare.net/tomcritchlow Psst: http://www.distilled.net/blog/seo/the-power-of-slideshare/
28. Tom Critchlow VP Operations NYC www.distilled.net tom.critchlow@distilled.net Fiercely curious. Passionate about learning. Email me! @tomcritchlow