Upgrade to Pro — share decks privately, control downloads, hide ads and more …

The Modern Marketing Plan

Avatar for Tom Critchlow Tom Critchlow
November 09, 2011
Technology
380
5

The Modern Marketing Plan

My 2011 Pubcon Vegas presentation on The Modern Marketing Plan

Avatar for Tom Critchlow

Tom Critchlow

November 09, 2011

Other Decks in Technology

See All in Technology
End-to-Endで考える信頼性 — LINEアプリにおける クライアント開発×SRE連携の実践
Avatar for maru maruloop
4
4.4k
誤解だらけの開発生産性 / Myths and Misconceptions about Developer Productivity
Avatar for Masato Ishigaki / 石垣雅人 i35_267
2
760
Control Planeで育てるBtoB SaaSの認証基盤 - SRE NEXT 2026
Avatar for pokohide pokohide
1
2.5k
人を動かすのは時間ではなく、納得感 〜新任EMが入社3ヶ月、組織を2回変えた話〜
Avatar for KAKEHASHI kakehashi
PRO
3
260
あなたの『Site』はどこですか？ — xREという考え方
Avatar for miyamu miyamu
0
1.2k
ソニー銀行におけるビジネスアジリティ向上のためのクラウドシフト戦略
Avatar for srenext srenext
0
550
脱金融のフューチャー・デザイン / Future Design Beyond Finance
Avatar for Kenji Saito ks91
PRO
0
150
美しいコードを書くためにF#を学んでみた話
Avatar for yud0uhu yud0uhu
1
450
「ちゃんとやっている」は独りよがりだった ― 不安に寄り添うインシデント対応へ / Towards incident response that addresses anxieties
Avatar for mekka chmikata
1
5.8k
SoccerMaster: A Vision Foundation Model for Soccer Understanding
Avatar for Kazuyuki Miyazawa kzykmyzw
0
120
Claude Code公式skillで 自分の仕事を少しずつ手放そう！（Claude Code開発ノウハウ大公開スペシャル by クラスメソッド）
Avatar for Kei Masaoka kaym
1
460
関数型の考えを TypeScript に持ち込んで、テストしやすい純粋関数を増やす / Pure at the Core, Effects at the Edge: Bringing Functional Thinking into TypeScript
Avatar for 株式会社カミナシ kaminashi
2
130

Featured

See All Featured
ピンチをチャンスに：未来をつくるプロダクトロードマップ #pmconf2020
Avatar for Aki / @LoveIdahoBurger aki_iinuma
128
56k
技術選定の審美眼（2025年版） / Understanding the Spiral of Technologies 2025 edition
Avatar for Takuto Wada twada
PRO
118
120k
GitHub's CSS Performance
Avatar for Jon Rohan jonrohan
1033
470k
Unlocking the hidden potential of vector embeddings in international SEO
Avatar for Frank van Dijk frankvandijk
0
870
DevOps and Value Stream Thinking: Enabling flow, efficiency and business value
Avatar for Helen Beal helenjbeal
1
260
Put a Button on it: Removing Barriers to Going Fast.
Avatar for kastner kastner
60
4.4k
Designing Dashboards & Data Visualisations in Web Apps
Avatar for Des Traynor destraynor
231
55k
How GitHub (no longer) Works
Avatar for Zach Holman holman
316
150k
Lightning talk: Run Django tests with GitHub Actions
Avatar for Sarah Abderemane sabderemane
0
220
The Limits of Empathy - UXLibs8
Avatar for Cassini Nazir cassininazir
1
490
CoffeeScript is Beautiful & I Never Want to Write Plain JavaScript Again
Avatar for Sam Stephenson sstephenson
162
16k
What's in a price? How to price your products and services
Avatar for Michael Herold michaelherold
247
13k

Transcript

  1. The Modern Marketing Plan @tomcritchlow www.distilled.net

  2. http://mobro.co/distilled

  3. Content Marketing Is The Future

  4. People Don’t Like Banner Ads

  5. pinterest.com

  6. thefancy.com

  7. tumblr.com

  8. Continually Invest in Page Types

  9. Make Your Pages Deserve To Rank http://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined

  10. Zappos Have 50,000+ Product Videos

  11. Define Your Audience

  12. Personas for Customers

  13. Personas for Mavens

  14. Research Communities

  15. Speak To Your Audience http://www.avc.com/a_vc/2011/09/minimum-viable-personality.html

  16. Create Content Platforms

  17. Content Platforms FTW

  18. Content for Customers for the Long Tail

  19. Content for Mavens For the Head Terms

  20. Relationship Building

  21. Relationship Building > Link Building

  22. Build Flywheels

  23. Email Is The Elephant In The Room

  24. Build Social Followings

  25. Use Money To Accelerate Flywheels

  26. Social Advertising

  27. www.slideshare.net/tomcritchlow Psst: http://www.distilled.net/blog/seo/the-power-of-slideshare/

  28. Tom Critchlow VP Operations NYC www.distilled.net [email protected] Fiercely curious. Passionate

    about learning. Email me! @tomcritchlow