Upgrade to Pro — share decks privately, control downloads, hide ads and more …

The Modern Marketing Plan

Avatar for Tom Critchlow Tom Critchlow
November 09, 2011
Technology
5
370

The Modern Marketing Plan

My 2011 Pubcon Vegas presentation on The Modern Marketing Plan

Avatar for Tom Critchlow

Tom Critchlow

November 09, 2011
Tweet

Other Decks in Technology

See All in Technology
【PyCon mini Shizuoka 2026】生成AI時代に画像処理やオーディオ処理のノードエディターを作る理由
Avatar for 高橋かずひと kazuhitotakahashi
0
230
サンタコンペ2025完全攻略 ～お前らの焼きなましは遅すぎる～
Avatar for terry-u16 terryu16
1
560
Secure Boot 2026 - Aggiornamento dei certificati UEFI e piano di adozione in azienda
Avatar for Intune Italian User Group memiug
0
130
Databricksアシスタントが自分で考えて動く時代に! エージェントモード体験もくもく会
Avatar for Takaaki Yayoi taka_aki
0
270
バクラクにおける Document Understanding の挑戦：書類の「読取」から「意思決定」へ / document-understanding-in-bakuraku-2026
Avatar for Yuya Matsumura yuya4
0
190
LINEヤフーにおけるAI駆動開発組織のプロデュース施策
Avatar for LINEヤフーTech (LY Corporation Tech) lycorptech_jp
PRO
0
370
大規模な組織におけるAI Agent活用の促進と課題
Avatar for LINEヤフーTech (LY Corporation Tech) lycorptech_jp
PRO
5
7.5k
Webアクセシビリティ技術と実装の実際
Avatar for tomokusaba tomokusaba
0
190
脱・コピペ！自分で調べて書くK8sマニフェスト
Avatar for とことんDevOps devops_vtj
0
100
Lookerの最新バージョンv26.2がやばい話
Avatar for Yuta Ozaki waiwai2111
1
150
primeNumber DATA MANAGEMENT CAMP #2：
Avatar for 阿部 昌利 masatoshi0205
1
660
2026-02-25 Tokyo dbt meetup プロダクトと融合したCI/CD で実現する、堅牢なデータパイプラインの作り方
Avatar for Kentaro Yoshida y_ken
0
160

Featured

See All Featured
Reality Check: Gamification 10 Years Later
Avatar for Sebastian Deterding codingconduct
0
2k
GitHub's CSS Performance
Avatar for Jon Rohan jonrohan
1032
470k
Music & Morning Musume
Avatar for Bryan Veloso bryan
47
7.1k
Large-scale JavaScript Application Architecture
Avatar for Addy Osmani addyosmani
515
110k
How to build a perfect <img>
Avatar for Jono Alderson jonoalderson
1
5.2k
Git: the NoSQL Database
Avatar for Brandon Keepers bkeepers
PRO
432
66k
HU Berlin: Industrial-Strength Natural Language Processing with spaCy and Prodigy
Avatar for Ines Montani inesmontani
PRO
0
250
Leading Effective Engineering Teams in the AI Era
Avatar for Addy Osmani addyosmani
9
1.7k
I Don’t Have Time: Getting Over the Fear to Launch Your Podcast
Avatar for Joe Casabona jcasabona
34
2.6k
The Anti-SEO Checklist Checklist. Pubcon Cyber Week
Avatar for Ryan Jones ryanjones
0
85
The Organizational Zoo: Understanding Human Behavior Agility Through Metaphoric Constructive Conversations (based on the works of Arthur Shelley, Ph.D)
Avatar for Dr. Kim W Petersen kimpetersen
PRO
0
260
The MySQL Ecosystem @ GitHub 2015
Avatar for Sam Lambert samlambert
251
13k

Transcript

  1. The Modern Marketing Plan @tomcritchlow www.distilled.net

  2. http://mobro.co/distilled

  3. Content Marketing Is The Future

  4. People Don’t Like Banner Ads

  5. pinterest.com

  6. thefancy.com

  7. tumblr.com

  8. Continually Invest in Page Types

  9. Make Your Pages Deserve To Rank http://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined

  10. Zappos Have 50,000+ Product Videos

  11. Define Your Audience

  12. Personas for Customers

  13. Personas for Mavens

  14. Research Communities

  15. Speak To Your Audience http://www.avc.com/a_vc/2011/09/minimum-viable-personality.html

  16. Create Content Platforms

  17. Content Platforms FTW

  18. Content for Customers for the Long Tail

  19. Content for Mavens For the Head Terms

  20. Relationship Building

  21. Relationship Building > Link Building

  22. Build Flywheels

  23. Email Is The Elephant In The Room

  24. Build Social Followings

  25. Use Money To Accelerate Flywheels

  26. Social Advertising

  27. www.slideshare.net/tomcritchlow Psst: http://www.distilled.net/blog/seo/the-power-of-slideshare/

  28. Tom Critchlow VP Operations NYC www.distilled.net [email protected] Fiercely curious. Passionate

    about learning. Email me! @tomcritchlow