Considering writing a book? These slides are from my presentation at Refresh Portland about the process of writing Hello Web App (http://hellowebapp.com) and the lessons I learned from a year of writing and marketing.
Y O S BO R N @limedaring TAKEAWAYS ! •Do you have another perspective on a topic? Can you write more than a blog post? Turn it into a book. •Create an outline — will be useful for writing as well as pitching publishers.
Y O S BO R N @limedaring TAKEAWAYS ! •You can do it yourself (a lot of design resources and advice out there)… •Or you can work with a designer to lay out the book, which might cost $$$.
Y O S BO R N @limedaring TAKEAWAYS ! •Worth selling your book on as many platforms as possible. •Recommend Amazon for reach, Gumroad for royalties, and Leanpub for ease.
Y O S BO R N @limedaring TAKEAWAYS ! •Print a test book early to use in marketing. •Keep an eye out on your per-book price: try to get it below $5 a book.
Y O S BO R N @limedaring THE PROCESS ! •Determine what you’re going to write about. •Decide whether you’re self-publishing or not. •Set up a landing page. •Write write write. •Figure out how you’ll be selling. •Market market market. •Launch