Design for Non-Designers - DjangoCon AU

Transcript

1. DJA NGO CO N AU T RAC Y O S B OR N @limedaring Design for Non-Designers Basics of designing so you can make 
 effective, lovely interfaces.
2. DJA NGO CO N AU T RAC Y O S B OR N @limedaring Hi, I’m Tracy! @limedaring (daring, not darling) slides (also speakerdeck username)
3. DJA NGO CO N AU T RAC Y O S B OR N @limedaring I will be tweeting all links: @limedaring (“daring” — not “darling”) #talkpay
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5. DJA NGO CO N AU T RAC Y O S B OR N @limedaring
6. DJA NGO CO N AU T RAC Y O S B OR N @limedaring Design: Making an interface that 
 works well.
7. DJA NGO CO N AU T RAC Y O S B OR N @limedaring Why should everyone know a bit about design?
8. DJA NGO CO N AU T RAC Y O S B OR N @limedaring Design for Non-Designers Basics of designing so you can make effective, lovely interfaces. #talkpay
9. DJA NGO CO N AU T RAC Y O S B OR N @limedaring Design for Non-Designers Basics of designing so you can make effective, lovely interfaces. #talkpay
10. DJA NGO CO N AU T RAC Y O S B OR N @limedaring Design for Non-Designers Basics of designing so you can make effective, lovely interfaces. #talkpay
11. DJA NGO CO N AU T RAC Y O S B OR N @limedaring
12. DJA NGO CO N AU T RAC Y O S B OR N @limedaring Design for Non-Designers Basics of designing so you can make effective, lovely interfaces. #talkpay
13. DJA NGO CO N AU T RAC Y O S B OR N @limedaring Design for Non-Designers Basics of designing so you can make effective, lovely interfaces. #talkpay
14. DJA NGO CO N AU T RAC Y O S B OR N @limedaring Design for Non-Designers Basics of designing so you can make effective, lovely interfaces. #talkpay
15. DJA NGO CO N AU T RAC Y O S B OR N @limedaring Let’s get started
16. DJA NGO CO N AU T RAC Y O S B OR N @limedaring Let’s talk about clutter
17. DJA NGO CO N AU T RAC Y O S B OR N @limedaring Pay attention to clutter #talkpay
18. DJA NGO CO N AU T RAC Y O S B OR N @limedaring Fastest way for better looking designs: Cut down on clutter.
19. DJA NGO CO N AU T RAC Y O S B OR N @limedaring
20. DJA NGO CO N AU T RAC Y O S B OR N @limedaring GRID
21. DJA NGO CO N AU T RAC Y O S B OR N @limedaring Line things up — pixel differences are definitely unconsciously noticed.

22. DJA NGO CO N AU T RAC Y O S B OR N @limedaring Shortcut: Use integrated grid systems 
 and guides!
23. DJA NGO CO N AU T RAC Y O S B OR N @limedaring getbootstrap.com
24. DJA NGO CO N AU T RAC Y O S B OR N @limedaring foundation.zurb.com
25. DJA NGO CO N AU T RAC Y O S B OR N @limedaring getskeleton.com
26. DJA NGO CO N AU T RAC Y O S B OR N @limedaring mozilla.org/en-US/developer/css-grid/
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28. DJA NGO CO N AU T RAC Y O S B OR N @limedaring
29. DJA NGO CO N AU T RAC Y O S B OR N @limedaring COLOR
30. DJA NGO CO N AU T RAC Y O S B OR N @limedaring Color hints: Keep your colors complementary.
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34. DJA NGO CO N AU T RAC Y O S B OR N @limedaring Color hints: Keep your colors complementary. Use mostly neutrals + one brighter color for important bits.
35. DJA NGO CO N AU T RAC Y O S B OR N @limedaring https://www.smashingmagazine.com/2016/04/web-developer-guide-color/
36. DJA NGO CO N AU T RAC Y O S B OR N @limedaring Shortcut: Use color palette websites!
37. DJA NGO CO N AU T RAC Y O S B OR N @limedaring color.adobe.com
38. DJA NGO CO N AU T RAC Y O S B OR N @limedaring material.io
39. DJA NGO CO N AU T RAC Y O S B OR N @limedaring colormind.io #talkpay colormind.io
40. DJA NGO CO N AU T RAC Y O S B OR N @limedaring
41. DJA NGO CO N AU T RAC Y O S B OR N @limedaring
42. DJA NGO CO N AU T RAC Y O S B OR N @limedaring TYPOGRAPHY
43. DJA NGO CO N AU T RAC Y O S B OR N @limedaring Keep the number of fonts low — 
 two different fonts is usually a good 
 rule of thumb.
44. CO DE EURO PE T RAC Y O S B OR N @limedaring
45. DJA NGO CO N AU T RAC Y O S B OR N @limedaring Keep the number of fonts low — two different fonts is usually a good rule of thumb. Use fancy/display fonts sparingly — 
 can be very cluttery.
46. DJA NGO CO N AU T RAC Y O S B OR N @limedaring
47. DJA NGO CO N AU T RAC Y O S B OR N @limedaring Keep the number of fonts low — two different fonts is usually a good rule of thumb. Use fancy/display fonts sparingly — 
 can be very cluttery. Vary weights (bold), style (italics),
 and transforms (uppercase, etc.) 
 to differentiate bits.
48. DJA NGO CO N AU T RAC Y O S B OR N @limedaring Shortcut: Use curated font websites!
49. DJA NGO CO N AU T RAC Y O S B OR N @limedaring http://hellohappy.org/beautiful-web-type/
50. DJA NGO CO N AU T RAC Y O S B OR N @limedaring http://hellohappy.org/beautiful-web-type/
51. DJA NGO CO N AU T RAC Y O S B OR N @limedaring fontpair.co
52. DJA NGO CO N AU T RAC Y O S B OR N @limedaring fontpair.co
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54. DJA NGO CO N AU T RAC Y O S B OR N @limedaring
55. DJA NGO CO N AU T RAC Y O S B OR N @limedaring WHITE
 SPACE
56. DJA NGO CO N AU T RAC Y O S B OR N @limedaring The ultimate clutter reducer
57. DJA NGO CO N AU T RAC Y O S B OR N @limedaring White space makes a website feel more professional and luxurious.
58. CO DE EURO PE T RAC Y O S B OR N @limedaring
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60. CO DE EURO PE T RAC Y O S B OR N @limedaring
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63. DJA NGO CO N AU T RAC Y O S B OR N @limedaring White space makes your website easier to use — 
 affecting your bottom line.
64. DJA NGO CO N AU T RAC Y O S B OR N @limedaring “By replacing the extra links around the Add to Cart buttons with whitespace, Xerox saw a 20% improvement in engagement, 5% boost in products added to cart, and a 33% improvement in customers continuing through purchase.” https://studio.uxpin.com/blog/ux-case-study-designing-whitespace-to-improve-conversions/
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67. DJA NGO CO N AU T RAC Y O S B OR N @limedaring Reduce visual clutter, by keeping the number of fonts and colors low, add white space, and line things up. Aim for a “clean” design.
68. DJA NGO CO N AU T RAC Y O S B OR N @limedaring USER EXPERIENCE
69. DJA NGO CO N AU T RAC Y O S B OR N @limedaring What’s the most important 
 action on your design? Make it easy to find and use.
70. CO DE EURO PE T RAC Y O S B OR N @limedaring vs sign up email address I believe folks who know a bit about design will be more likely to hire a professional designer when the time is right. I’m a designer, and even I hire designers for things bigger than me. And if you agree, you should join my newsletter. I believe folks who know a bit about design will be more likely to hire a professional designer when the time is right. I’m a designer, and even I hire designers for things bigger than me. If you agree, you should join my newsletter.
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74. DJA NGO CO N AU T RAC Y O S B OR N @limedaring Pay attention to your goals. Make them easy to find and use.
75. DJA NGO CO N AU T RAC Y O S B OR N @limedaring This is where you 
 should pay attention to 
 data and analytics.
76. DJA NGO CO N AU T RAC Y O S B OR N @limedaring CONTENT
77. DJA NGO CO N AU T RAC Y O S B OR N @limedaring Content hints: • Less is more.
78. DJA NGO CO N AU T RAC Y O S B OR N @limedaring Please note that although Chrome is supported for both Mac and Windows operating systems, it is recommended that all users of this site switch to the most up-to-date version of the Firefox web browser for the best possible results.
79. DJA NGO CO N AU T RAC Y O S B OR N @limedaring For best results, use the latest version of Firefox. Chrome for Mac and Windows is also supported. Please note that although Chrome is supported for both Mac and Windows operating systems, it is recommended that all users of this site switch to the most up-to-date version of the Firefox web browser for the best possible results.
80. DJA NGO CO N AU T RAC Y O S B OR N @limedaring Content hints: • Less is more. • Big paragraphs are a sign of clutter.
81. DJA NGO CO N AU T RAC Y O S B OR N @limedaring Content hints: • Less is more. • Big paragraphs are a sign of clutter. • Break into bullets if you can.
82. DJA NGO CO N AU T RAC Y O S B OR N @limedaring We made a bunch of changes: • The registration chapter has been split in two, between adding registration and then associating users with objects. The chapter was giant before so this makes it more manageable. • Screenshots of the admin have been updated to reflect the new Django 1.9 styles. • The few minor typos have been fixed. • Updated the version of django-registration- redux that we use to 1.3. • Introduction has been updated. We made a bunch of changes: The registration chapter has been split in two, between adding registration and then associating users with objects. The chapter was giant before so this makes it more manageable. Screenshots of the admin have been updated to reflect the new Django 1.9 styles. The few minor typos have been fixed. Updated the version of django-registration-redux that we use to 1.3. Last but not least, the Introduction has been updated.
83. DJA NGO CO N AU T RAC Y O S B OR N @limedaring Headlines hints: • Keep them succinct. • Use natural, friendly language. • Talk benefits, not details.
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89. DJA NGO CO N AU T RAC Y O S B OR N @limedaring IMAGES & IMAGERY
90. DJA NGO CO N AU T RAC Y O S B OR N @limedaring Images: • Stock photos usually look like stock photos. Be careful what you pick. • You can accomplish a lot with just type and screenshots. • Remember to pay attention to file size. • Don’t forget retina-quality images.
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92. DJA NGO CO N AU T RAC Y O S B OR N @limedaring unsplash.com
93. DJA NGO CO N AU T RAC Y O S B OR N @limedaring photopin.com
94. DJA NGO CO N AU T RAC Y O S B OR N @limedaring fiverr.com
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101. DJA NGO CO N AU T RAC Y O S B OR N @limedaring ON THE IMPORTANCE OF IMITATION
102. DJA NGO CO N AU T RAC Y O S B OR N @limedaring Great designers steal 
 (and use shortcuts) #talkpay
103. DJA NGO CO N AU T RAC Y O S B OR N @limedaring Great designers steal 
 (and use shortcuts) #talkpay
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111. DJA NGO CO N AU T RAC Y O S B OR N @limedaring THE DESIGN
 PROCESS
112. DJA NGO CO N AU T RAC Y O S B OR N @limedaring 1.
 Collect inspiration and 
 sketch ideas.
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119. DJA NGO CO N AU T RAC Y O S B OR N @limedaring 2.
 Mock it up?
120. DJA NGO CO N AU T RAC Y O S B OR N @limedaring
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122. DJA NGO CO N AU T RAC Y O S B OR N @limedaring 3.
 Build it.
123. DJA NGO CO N AU T RAC Y O S B OR N @limedaring
124. DJA NGO CO N AU T RAC Y O S B OR N @limedaring My thought process, every time:
125. DJA NGO CO N AU T RAC Y O S B OR N @limedaring My thought process, every time: “crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap 
 … yes!”
126. DJA NGO CO N AU T RAC Y O S B OR N @limedaring This is only the starting point!
127. DJA NGO CO N AU T RAC Y O S B OR N @limedaring Reduce visual clutter: - Keep the number of fonts and colors low. - Add white space. - Line things up. - Keep content short and easy to skim.
128. DJA NGO CO N AU T RAC Y O S B OR N @limedaring Make sure your goal is easy to find and use.
129. DJA NGO CO N AU T RAC Y O S B OR N @limedaring Keep your content simple, friendly, and to the point.
130. DJA NGO CO N AU T RAC Y O S B OR N @limedaring Practice, practice, practice.
131. DJA NGO CO N AU T RAC Y O S B OR N @limedaring tinyurl.com/hellowebdesign #talkpay
132. DJA NGO CO N AU T RAC Y O S B OR N @limedaring
133. DJA NGO CO N AU T RAC Y O S B OR N @limedaring Thank you! Chat with me online: @limedaring