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Design for Non-Designers — Beyond Tellerand Dus...

Design for Non-Designers — Beyond Tellerand Dusseldorf 2018

Tracy Osborn

May 07, 2018
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  1. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring Design for Non-Designers Basics of designing so you can make 
 effective, lovely interfaces.
  2. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring Hi, I’m Tracy! @limedaring (daring, not darling) slides (also speakerdeck username)
  3. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring I will be tweeting all links: @limedaring (“daring” — not “darling”) #talkpay
  4. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring image credit: Dan Saffer
  5. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring Design: Making an interface that 
 works well.
  6. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring We will cover:
  7. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring We will cover: •The one visual design principle to remember — and how it applies to major design concepts.
  8. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring We will cover: •The one visual design principle to remember — and how it applies to major design concepts. •An overview of the design process, to help beginners go from an idea to execution as fast as possible.
  9. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring Not a beginner? This presentation will help you teach design.
  10. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring Why should everyone know a bit about design?
  11. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring Design for Non-Designers Basics of designing so you can make effective, lovely interfaces. #talkpay
  12. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring Design for Non-Designers Basics of designing so you can make effective, lovely interfaces. #talkpay
  13. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring Design for Non-Designers Basics of designing so you can make effective, lovely interfaces. #talkpay
  14. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring Design for Non-Designers Basics of designing so you can make effective, lovely interfaces. #talkpay
  15. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring Design for Non-Designers Basics of designing so you can make effective, lovely interfaces. #talkpay
  16. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring Design for Non-Designers Basics of designing so you can make effective, lovely interfaces. #talkpay
  17. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring Let’s get started
  18. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring Let’s talk about clutter
  19. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring Pay attention to clutter #talkpay
  20. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring Fastest way for better looking designs: Cut down on clutter.
  21. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring GRID
  22. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring Line things up — pixel differences are definitely unconsciously noticed.

  23. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring Shortcut: Use integrated grid systems 
 and guides!
  24. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring getbootstrap.com
  25. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring foundation.zurb.com
  26. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring getskeleton.com
  27. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring mozilla.org/en-US/developer/css-grid/
  28. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring COLOR
  29. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring Color hints: Keep your colors complementary.
  30. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring Color hints: Keep your colors complementary.
  31. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring Color hints: Keep your colors complementary. Use mostly neutrals + one brighter color for important bits.
  32. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring https://www.smashingmagazine.com/2016/04/web-developer-guide-color/
  33. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring Shortcut: Use color palette websites!
  34. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring color.adobe.com
  35. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring material.io
  36. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring colormind.io #talkpay colormind.io
  37. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring TYPOGRAPHY
  38. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring Keep the number of fonts low — two different fonts is usually a good rule of thumb.
  39. CO DE EURO PE T RAC Y O S B

    OR N @limedaring
  40. CO DE EURO PE T RAC Y O S B

    OR N @limedaring
  41. CO DE EURO PE T RAC Y O S B

    OR N @limedaring
  42. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring Keep the number of fonts low — two different fonts is usually a good rule of thumb. Use fancy/display fonts sparingly — 
 can be very cluttery.
  43. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring Keep the number of fonts low — two different fonts is usually a good rule of thumb. Use fancy/display fonts sparingly — 
 can be very cluttery. Vary weights (bold), style (italics),
 and transforms (uppercase, etc.) 
 to differentiate bits.
  44. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring Shortcut: Use curated font websites!
  45. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring http://hellohappy.org/beautiful-web-type/
  46. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring http://hellohappy.org/beautiful-web-type/
  47. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring fontpair.co
  48. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring fontpair.co
  49. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring WHITE
 SPACE
  50. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring The ultimate clutter reducer
  51. CO DE EURO PE T RAC Y O S B

    OR N @limedaring
  52. CO DE EURO PE T RAC Y O S B

    OR N @limedaring
  53. CO DE EURO PE T RAC Y O S B

    OR N @limedaring
  54. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring White space makes a website feel more professional and luxurious.
  55. CO DE EURO PE T RAC Y O S B

    OR N @limedaring
  56. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring White space makes your website easier to use — 
 affecting your bottom line.
  57. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring “By replacing the extra links around the Add to Cart buttons with whitespace, Xerox saw a 20% improvement in engagement, 5% boost in products added to cart, and a 33% improvement in customers continuing through purchase.” https://studio.uxpin.com/blog/ux-case-study-designing-whitespace-to-improve-conversions/
  58. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring Reduce visual clutter, by keeping the number of fonts and colors low, add white space, and line things up. Aim for a “clean” design.
  59. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring USER EXPERIENCE
  60. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring What’s the most important 
 action on your design? Make it easy to find and use.
  61. CO DE EURO PE T RAC Y O S B

    OR N @limedaring
  62. CO DE EURO PE T RAC Y O S B

    OR N @limedaring vs sign up email address I believe folks who know a bit about design will be more likely to hire a professional designer when the time is right. I’m a designer, and even I hire designers for things bigger than me. And if you agree, you should join my newsletter. I believe folks who know a bit about design will be more likely to hire a professional designer when the time is right. I’m a designer, and even I hire designers for things bigger than me. If you agree, you should join my newsletter.
  63. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring Pay attention to your goals. Make them easy to find and use.
  64. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring This is where you 
 should pay attention to 
 data and analytics.
  65. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring CONTENT
  66. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring Content hints: • Less is more.
  67. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring Please note that although Chrome is supported for both Mac and Windows operating systems, it is recommended that all users of this site switch to the most up-to-date version of the Firefox web browser for the best possible results.
  68. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring For best results, use the latest version of Firefox. Chrome for Mac and Windows is also supported. Please note that although Chrome is supported for both Mac and Windows operating systems, it is recommended that all users of this site switch to the most up-to-date version of the Firefox web browser for the best possible results.
  69. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring Content hints: • Less is more. • Big paragraphs are a sign of clutter.
  70. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring Content hints: • Less is more. • Big paragraphs are a sign of clutter. • Break into bullets if you can.
  71. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring We made a bunch of changes: The registration chapter has been split in two, between adding registration and then associating users with objects. The chapter was giant before so this makes it more manageable. Screenshots of the admin have been updated to reflect the new Django 1.9 styles. The few minor typos have been fixed. Updated the version of django-registration-redux that we use to 1.3. Last but not least, the Introduction has been updated. We made a bunch of changes: • The registration chapter has been split in two, between adding registration and then associating users with objects. The chapter was giant before so this makes it more manageable. • Screenshots of the admin have been updated to reflect the new Django 1.9 styles. • The few minor typos have been fixed. • Updated the version of django- registration-redux that we use to 1.3. • Introduction has been updated.
  72. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring We made a bunch of changes: • The registration chapter has been split in two, between adding registration and then associating users with objects. The chapter was giant before so this makes it more manageable. • Screenshots of the admin have been updated to reflect the new Django 1.9 styles. • The few minor typos have been fixed. • Updated the version of django- registration-redux that we use to 1.3. • Introduction has been updated. We made a bunch of changes: • The registration chapter has been split in two, between adding registration and then associating users with objects. The chapter was giant before so this makes it more manageable. • Screenshots of the admin have been updated to reflect the new Django 1.9 styles. • The few minor typos have been fixed. • Updated the version of django- registration-redux that we use to 1.3. • Introduction has been updated.
  73. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring We made a bunch of changes: • The registration chapter has been split in two, between adding registration and then associating users with objects. The chapter was giant before so this makes it more manageable. • Screenshots of the admin have been updated to reflect the new Django 1.9 styles. • The few minor typos have been fixed. • Updated the version of django-registration- redux that we use to 1.3. • Introduction has been updated. We made a bunch of changes: • The registration chapter has been split in two, between adding registration and then associating users with objects. The chapter was giant before so this makes it more manageable. • Screenshots of the admin have been updated to reflect the new Django 1.9 styles. • The few minor typos have been fixed. • Updated the version of django- registration-redux that we use to 1.3. • Introduction has been updated.
  74. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring Headlines hints: • Keep them succinct. • Use natural, friendly language. • Talk benefits, not details.
  75. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring IMAGES & IMAGERY
  76. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring Images: • Stock photos usually look like stock photos. Be careful what you pick. • You can accomplish a lot with just type and screenshots. • Remember to pay attention to file size. • Don’t forget retina-quality images.
  77. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring unsplash.com unsplash.com
  78. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring photopin.com photopin.com
  79. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring fiverr.com
  80. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring ON THE IMPORTANCE OF IMITATION
  81. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring Great designers steal 
 (and use shortcuts) #talkpay
  82. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring Great designers steal 
 (and use shortcuts) #talkpay
  83. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring THE DESIGN
 PROCESS
  84. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring 1.
 Collect inspiration and 
 sketch ideas.
  85. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring 2.
 Mock it up?
  86. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring 3.
 Build it.
  87. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring My thought process, every time:
  88. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring My thought process, every time: “crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap crap 
 … yes!”
  89. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring This is only the starting point!
  90. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring Reduce visual clutter: Keep the number of fonts and colors low. Add white space. Line things up. Keep content short and easy to skim.
  91. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring Make sure your goal is easy to find and use.
  92. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring Keep your content simple, friendly, and to the point.
  93. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring Practice, practice, practice.
  94. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring tinyurl.com/hellowebdesign #talkpay
  95. BEYON D TELLERA ND T RAC Y O S B

    OR N @limedaring Thank you! Chat with me online: @limedaring