Game over? The fight for quality and originality in the time of robots

For those lucky (or unlucky enough) to have seen me at Nottingham Digital Summit (I'll let you decide), here's the slides for your viewing pleasure. Down at the bottom as a document

We covered:

• Atari programmers
• The ET game
• The video game crash of 1983
• Big techs love of quantity over quality
• Ninja golf
• The AI landscape
• How some humans need education
• The enshittifcation of Google
• Cheat codes to help us win these battles
• The fact that my daughter has a potty mouth
• Search Experience Optimisation
• And being bold, different and creative

Transcript

3. Wayne Barker SEO & Digital Marketing Consultant @wayneb77 barkerwayne
6. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Who dis?
7. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Howard Scott Warshaw
8. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne What he do?
9. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne
10. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne But also…
11. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne
12. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne v Universally panned as the worst video game of all time…
13. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne
14. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne
15. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Negotiations ended late July 1982.
16. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Warshaw had just 5 weeks to develop the game from scratch in time for the Christmas market…
17. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne It was shit!
18. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne It bombed critically and financially.
19. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Wayne, why are you telling me about a shit video game based on a film with an alien with a massive glowing finger that just wanted to get back to his family?
20. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Well…
21. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne It’s cited as the catalyst for the Great Video Game Crash of 1983!
22. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Atari saturated the market at this time.
23. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne
24. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne You get the picture, right?
25. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Most were shit, not as shit as ET, but most were shit.
26. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Atari lost sight of their culture and goals and started chasing the mighty dollar, dollar bill y’all…
27. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne …And nearly killed the video game market while they were at it.
28. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Quantity Over Quality.
29. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Ah shit, SEO stuff, stop babbling…
30. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne
31. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Holding slide cos a whole bunch of stuff will have changed since I handed my slides in
32. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne
33. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne THE 3 LEVELS of battling the robots…
34. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne
36. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne
37. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne
38. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne
39. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Can search engines detect AI content?
40. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne
41. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Can AI detectors detect AI content?
42. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Herman Melville Moby Dick Jack London White Fang
43. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne
44. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Can humans detect AI content?
47. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne
52. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne
53. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne You will have seen things similar to these…
55. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne
56. On purpose?
57. No game is complete without cheat codes
58. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Beating Level 1
59. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Quality over Quantity.
60. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Beating Level 2
61. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Educate stakeholders.
62. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Battling the Final Boss
63. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Have multiple plans for the future.
64. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Traditional Strategic Planning Scenario-based Planning
65. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne The rules of the game are changing almost daily now.
66. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne The rules of the game are changing almost daily now.
67. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Choose your path
68. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne If you think you can continue with your shortcuts you’re gonna be fucked.
69. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Don’t go cheap.
70. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Invest in the best SEO you can afford.
71. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Understand your users – provide quality.
72. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Don’t forget about keywords completely, you need…
73. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne You need to change your focus.
74. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne v Stop churning out shit.
75. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Number of <insert thing here> is not a goal, a KPI or a measurement of success.
76. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Understanding and satisfying your users should be top of your list.
77. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Search Engine Optimisation
78. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Search Engine Optimisation
79. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Turns out SEO is dead after all…
80. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Search Experience Optimisation
81. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Pull the trigger and make those difficult decisions.
82. Be bold
83. Be creative
84. x Be original
85. Dare to think differently
86. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Be Less Atari
89. THE END
91. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne
92. Wayne Barker | SEO & Digital Marketing Consultant @wayneb77 barkerwayne Wayne Barker SEO & Digital Marketing Consultant @wayneb77 barkerwayne