Dark Patterns and Weaponized Design

A talk I gave about the evil patterns that still plague the internet, making us do things we don't want to do. Inspired by @darkpatterns

Transcript

2. Wayne Barker Dark Patterns & Weaponised Design Director, Boom Online Marketing
3. You’ve Seen This Shit? Right?
8. Evil Bastards
9. What’s This Got To Do With Me?
10. Well…
11. You’ve Seen This Shit? Right?
13. “No Thanks I’m A Heartless Bastard”
15. “No Thanks I Like Being Shit At DIY”
17. “No Thanks I Like Being A Stupid Idiot”
19. “No Thanks I’m A Caveman”
21. “No Thanks I’m A Snooty Fuckin Know-It-All”
22. Thank You To Sir Lorcan Fearon For This Collection (@LorcanSEO)
23. This Is Called “Confirmshaming”
24. Wayne Barker Dark Patterns & Weaponised Design Director, Boom Online Marketing
25. The Harry Potter Edition Dark Patterns & Weaponised Design
27. Sound familiar?
29. Digital marketers don’t set out to be evil
30. Digital marketers don’t set out to be evil But they have a job to do
31. Pressure for increased revenue exists in most businesses… But they have a job to do Digital marketers don’t set out to be evil
32. Sometimes we choose the wrong path.
33. I know you love your full screen images.
35. Evil Bastards
36. Sometimes we choose the wrong path
37. Dark Patterns
38. #1 Trick Questions
39. Confusing questions and swapped radio buttons to baffle the user
41. Evil Bastards
42. #2 Roach Motel
45. Evil Bastards
46. #3 Misdirection
47. Guiding users to an option, tricking them, and the result being more revenue for the business
49. Evil Bastards
50. #4 Friend Spam
51. When a company gets access to your contact list but uses it for their own gain
53. Evil Bastards
54. #5 Bait and Switch
55. When a user is attempting to do something but something else happens instead
57. Evil Bastards
58. #6 Disguised Ads
59. Enticing clicks by tricking you into thinking you are actually clicking something else
61. Evil Bastards
62. #7 Forced Continuity
63. Silently charging your credit card when your free trial comes to end. This is still everywhere
64. Everything seems to be going fine
65. But what’s this?
66. A £20 voucher? Yes please
67. Forced continuity AND Disguised Ad AND Bait and switch
69. Triple Evil Bastards
70. Let’s make things pretty.
71. Don’t Be Evil
72. Don’t Support Evil
73. Let’s make things pretty.
74. Let’s make things pretty.