Star Wars, SEO Mistakes, And Why Nothing Is Ever Your Fault

Remember when the Death Star got taken down by one little design flaw? Tiny little mistakes can take down your website as well. This talk looks at how you can take precautions and keep an eye on all the things that can absolutely tank a website and the revenue it generates.

Transcript

3. HELLO!
4. Lots Of New Faces https://unsplash.com/photos/-GHRKkCygfQ
5. Rule 1 Of Presenting: Nobody Gives A Shit About You https://unsplash.com/photos/g8ygv6SgrPM
6. So. Fuck The Rules
7. Name: Ian Lockwood
8. Name: Ian Lockwood Workplace: Google
9. Name: Ian Lockwood Workplace: Google Years Active In SEO: 47
10. Specialisms: Trout Fishing
11. Specialisms: Trout Fishing Hobbies: Being A Bit Of Dick
12. Specialisms: Trout Fishing Hobbies: Being A Bit Of Dick Born: 1954
13. Misteaks And Axeidents https://unsplash.com/photos/5jqSxgQ6TD4
14. Misteaks (Mainly Misteaks) https://unsplash.com/photos/5jqSxgQ6TD4
15. Oops
18. Stars Wars, SEO Mistakes, And Why Nothing Is Ever Your Fault
19. Rule 2 In Presenting: Never Leave Your Title Slide Until Slide Number 19
20. Rule 3 In Presenting: Never Tenuously Link Pop Culture References Into Everything You Do
21. Right. Misteaks. Mistakes
22. 4 Kinds
23. Stupid
24. Stupid Plain dumb shit. Sticking a banana in your ear.
25. Simple
26. Simple Avoidable but by the decisions you made became inevitable. So this might be something like the electricity going off at a part cos you didn't put 50p in the meter
27. Involved
28. Involved Are understood but you would need to put effort into to prevent. So this could be choosing to eat shitty food for your lunch everyday - or your business going bust because you couldn't be arsed to learn some basic accounting.
29. Complex
30. Complex These are ones that have complicated cause and are difficult to avoid. No matter what you do. This is where you have to make tough decisions they may have some bad results.
31. In SEO?
32. Stupid?
33. Simple?
34. Involved?
35. Complex?
36. You Can Work On These When It Is You That Makes The Mistakes
37. There Is One More Mistake
38. And That’s What I Really Want To Talk About
39. THE MISTAKE THAT SOMEONE ELSE MAKES
40. Everybody Apart From Us Is Shit At Their Jobs, Right?
41. Keep An Eye On All The Things
42. Alerts
43. Sistrix
44. Sistrix
45. SEMrush
46. SEMrush
47. Google Analytics
48. Alerts Are So Old Hat
49. Monitoring
50. Little Warden
51. Little Warden
52. Little Warden
53. Little Warden
54. SEOradar
55. Its Not A Test If You Break Someone Else’s Shit
56. Its Not A Test If You Break Someone Else’s Shit
57. Its Not A Test If You Break Someone Else’s Shit
58. Its Not A Test If You Break Someone Else’s Shit
59. SEOradar
60. SEOradar
61. SEOradar
62. Technically Dennis Is The Canonical Version Of Me
63. Technically Dennis Is The Canonical Version Of Me
64. Technically Dennis Is The Canonical Version Of Me
65. ContentKing
66. ContentKing
67. ContentKing
68. Botify
69. Botify
70. Botify
71. Botify
72. Alerts and Monitoring Are Different
73. Use Both, But Alerts Sparingly
74. Every Site Can Be Have Its SEO Ruined By Little Mistakes
76. You Can’t Make People Not Fuck Up
77. But You Can Be On The Scene Quickly When They Do
78. Fix It. Avoid Disaster
79. Move On
80. Don’t Blame
81. Happy Website, Happy Google, Happy People
82. Thanks! Raoowrr (Thank You)