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100 Things to Know About Building, Selling and ...
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Zac Gordon
February 07, 2020
Technology
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100 Things to Know About Building, Selling and Supporting Online Courses and Content
Zac Gordon
February 07, 2020
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Transcript
100 Things to Know 100 Things to Know About Building,
About Building, Selling & Supporting Selling & Supporting Online Courses and Online Courses and Content Content
Zac Gordon Zac Gordon zacgordon.com @zgordon
Pedagogy Pedagogy
Pedagogy Ways of Ways of Learning Learning
Pedagogy Fostering Fostering Motivation Motivation
Pedagogy Reviews & Reviews & Summaries Summaries
Pedagogy The Role of The Role of Assessment Assessment
Ideation Ideation
Ideation What Excites You? What Excites You?
Ideation Don’t HaveTo Don’t HaveTo Know Everything! Know Everything!
Ideation Take Time Take Time To Be Inspired To Be
Inspired
Ideation Take Notes Take Notes
Ideation A Note on A Note on Sharing Your Ideas
Sharing Your Ideas
Ideation Masterminds Masterminds
Ideation Consulting Consulting
Research Research
Research Dig a Little Deeper Dig a Little Deeper
Research Dig a Way Deeper Dig a Way Deeper
Research See What See What Others Are Saying Others Are
Saying
Research How Much How Much Is Out There? Is Out
There?
Research Polls & Polls & Surveys Surveys
Research Look Beyond Look Beyond Your Subject Area Your Subject
Area
Research Market Your Market Your Research Process Research Process
Research Productizing Productizing Your Research Your Research
Planning Planning
Planning Start At the End. Start At the End.
Planning Brainstorming Brainstorming
Planning Outlining Outlining
Planning Scripting Scripting
Planning Scripting vs. Scripting vs. Rough Outlining Rough Outlining
Planning Practice, Practice, Practice, Practice, Practice… Practice…
Planning Marketing Marketing Your Practice? Your Practice?
Planning Designing Your Set Designing Your Set
Planning Whiteboarding Whiteboarding
Your Brand Your Brand
Your Brand Personal Brands Personal Brands
Your Brand Company Brands Company Brands
Your Brand Your Bio Your Bio
Your Brand Headshots Headshots
Your Brand Your Audience Your Audience
Your Brand Collaborating Collaborating
Content Types Content Types
Types of Content Courses Courses
Types of Content Mini Courses Mini Courses
Types of Content Master Courses Master Courses
Types of Content On Set Videos On Set Videos
Types of Content Screencasts Screencasts
Types of Content Your Face Your Face In Screencasts In
Screencasts
Types of Content Voice Over Voice Over Screencasts Screencasts
Types of Content Breaking Up Breaking Up On Set Recordings
On Set Recordings / The Two Camera Take
Types of Content Transcriptions Transcriptions rev.com
Types of Content Captions Captions rev.com
Types of Content Translations Translations rev.com
Types of Content Mixed Content Mixed Content Courses Courses
Types of Content Articles Articles
Types of Content Long Form vs. Long Form vs. Short
Form Short Form
Types of Content Illustrations Illustrations
Types of Content Email Courses Email Courses
Types of Content Drip Content Drip Content
Types of Content Better Better Drip Content Drip Content
Types of Content Practice Exercises Practice Exercises
Types of Content Projects Projects
Types of Content Rubrics Rubrics
Types of Content Take Notes Take Notes On Repurposing On
Repurposing
Creating Creating The Content The Content
Creating The Content Make It Make It Digestable Digestable
Creating The Content Write, Write, Write, Write, Write Write
Creating The Content Consider Consider Your Tone Your Tone
Creating The Content Large Blocks vs. Large Blocks vs. Small
Blocks of Time Small Blocks of Time
Creating The Content Recording Video Recording Video
Creating The Content “Just Keep “Just Keep Swimming” Swimming”
Creating The Content Procrastination Procrastination & Distraction & Distraction
Creating The Content Creating Creating Practice Exercises Practice Exercises
Creating The Content Quality Assurance Quality Assurance
Creating The Content Hiring an Editor Hiring an Editor
Creating The Content Production Quality Production Quality
Creating The Content Intro Reels Intro Reels
Tools of Tools of the Trade the Trade
Tools of the Trade Writing Tools Writing Tools
Tools of the Trade Video Tools Video Tools Screen ow
OBS Camtasia
Tools of the Trade Live Streaming Live Streaming YouTube Zoom
OBS golightstream.com Twitch
Tools of the Trade Webcams Webcams Logitech C930 Logitech BRIO
Logitech Software Set at eye level
Tools of the Trade DSLR as DSLR as Webcams Webcams
Tools of the Trade DSLR as DSLR as Webcams Webcams
Rode NT5 Boom Mic Tascam DR-60 Canon 7D Sigma 20mm f/1.4 Art Lens AJA U-TAP HDMI Capture Camera Live & CamTwist Software
Tools of the Trade DSLR for Video DSLR for Video
iamamiraclesworker.com
Tools of the Trade Good Stands! Good Stands!
Tools of the Trade USB Mics USB Mics Blue Yeti
Tools of the Trade Lapel vs. Lapel vs. Fixed vs.
Fixed vs. Boom Boom
Tools of the Trade Sound Treating Sound Treating vs Sound
Proo ng
Tools of the Trade Lighting Lighting Soft Lightbox Backlight Side
lights Hue lights
Tools of the Trade Backdrop Backdrop Photo paper Other stu
“works” Beautiful set if Bokeh Want enough space for backlight
Tools of the Trade LMS LMS LearnDash Other WordPress LMS
Teachable, Podia
Pricing Pricing
Pricing How Much How Much To Charge? To Charge?
Pricing One-O vs. One-O vs. Recurring Recurring
Pricing Purchasing Purchasing Power Power Parity Parity
Marketing Marketing
Marketing Early Interest Early Interest
Marketing Early Signups Early Signups
Marketing Onboarding Onboarding
Marketing Tracking Progress Tracking Progress
Marketing Roadmaps Roadmaps
Marketing Marketing Marketing Your Progress Your Progress
Marketing Having a Having a Free Product Free Product
Marketing Having a Having a Variety of Products Variety of
Products
Marketing Join Other Join Other Communities Communities
Marketing Social Networking Social Networking
Marketing Getting Getting Reviewers Reviewers
Marketing Podcasts Podcasts
Marketing Advertising Advertising
Marketing Platforms Platforms Like Udemy
Marketing Maybe Get a Job Maybe Get a Job
Support Support
Support Design for Design for No Support No Support
Support Making it Making it Hard to Get Hard to
Get
Support Making it Making it Easy Easy to Get to
Get
Support Forums Forums
Support Chat Chat
Support Email Email
Support On Page vs. On Page vs. Elsewhere Elsewhere
Support Included Included w/ Platform w/ Platform
Support Slack Slack
Support Managing Managing Expectations Expectations
Support Not Working Not Working vs. Not Covered vs. Not
Covered
Support From Your From Your Community Community
Support Charging Charging
100 Things to Know 100 Things to Know About Building,
About Building, Selling & Supporting Selling & Supporting Online Courses and Online Courses and Content Content