MAツール「Campaign Studio」はじめてのメール作成講座 / How to create emails with Campaign Studio

https://www.acquia.com/jp/resources/webinars/introduction-to-email-basics-with-campaign-studio

Transcript

1. Campaign Studio ͸͡Ίͯͷϝʔϧ࡞੒ߨ࠲
2. ࠓ೔ͷΞδΣϯμ 1. MAπʔϧʮCampaign Studioʯʹ͍ͭͯ 2. Campaign StudioͰͷϝʔϧͷجຊૢ࡞ͱ஌ࣝ a. ϢʔεέʔεͱσϞ b. ςϯϓϨʔτϝʔϧͱηάϝϯτϝʔϧ c. ස౓ϧʔϧ 3. ΑΓ࢖͍͜ͳͨ͢Ίʹ a. ϝʔϧϨϐϡςʔγϣϯΛҡ࣋ͯ͠ϝʔϧΛ഑৴͢Δ b. A/Bςετ c. Ϣʔβʔʹదͨ͠ݴޠͰϝʔϧΛૹΔ
3. MAπʔϧ
 Campaign Studio ͱ͸ʁ
4. ಛ௃ • Φʔϓϯιʔε͔ Βੜ·Εͨ • ๛෋ͳAPIˍ
 ϓϥάΠϯ • γϯϓϧͰ௚ײత ʹ࢖͑Δૢ࡞ੑ • ੈքͰ།ҰͷΦʔϓϯιʔεMAπʔϧ • 2014೥૑ۀɺ2019೥5݄ʹΞΫΠΞ͕ങऩ • 15ϲࠃҎ্ͰΤϯλʔϓϥΠζ޲͚ʹൢച • ೔ຊޠԽ͸94%׬ྃ 20ສ+ ར༻࣮੷ 35+
 ຋༁ݴޠ਺ 1,000ਓ+ ίϯτϦϏϡʔ λʔ
5. Campaign Studio ͷػೳҰཡ Campaign Studio͸γϯϓϧͰίϯύΫτͳ͚ͩͰͳ͘ɺMAʹඞཁͳશͯ ͷػೳ͕࠷ॳ͔Βඪ४Ͱ͝ར༻͍͚ͨͩΔ؀ڥ WebαΠτ τϥοΩϯά ϓϩάϨογϒ ϓϩϑΝΠϦϯά Web ϑΥʔϜ ϥϯσΟϯά ϖʔδ ίϯλΫτ Ϛωδϝϯτ ΦʔσΟΤϯε ηάϝϯςʔγϣ ϯ ϝʔϧ ϚʔέςΟϯά ࣗಈԽ Ωϟϯϖʔϯ Ϛϧνɾνϟωϧ ίϛϡχέʔγϣ ϯ μΠφϛοΫ ίϯςϯπ ΧελϚʔ είΞϦϯά ΞΧ΢ϯτϕʔε ϚʔέςΟϯά αʔυύʔςΟʵ ΠϯςάϨʔγϣϯ Ϩϙʔτͱ ଐੑ෼ੳ μογϡϘʔυ ෼ੳ A/B ςετ
6. ϑΥʔϜʹೖྗ͢Δ͚ͩͰ ͙͢ʹ࢖͑ΔαϯυϘοΫε؀ڥ ͝༻ҙ͍ͯ͠·͢ɻ ̍िؒͷແྉτϥΠΞϧ https://www.acquia.com/jp/landing/try-campaign-studio-sandbox
7. Campaign StudioͰͷ ϝʔϧͷجຊૢ࡞ͱ஌ࣝ
8. ϝʔϧͷૹΓํ͍Ζ͍Ζ - ΢ΣϏφʔҊ಺ϝʔϧΛεέδϡʔϧ഑৴͢Δ - ϑΥʔϜૹ৴ʹ߹ΘͤͯࣗಈԠ౴ϝʔϧΛૹΔ - ϗοτͳސ٬ʹಛผΦϑΝʔͷϝʔϧΛૹΔ ϝʔϧͷΑ͘࢖ΘΕΔϢʔεέʔε
9. ςϯϓϨʔτϝʔϧͱηάϝϯτϝʔϧ Կ͕ҧ͏ͷʁ ςϯϓϨʔτϝʔϧ ✓ࣗಈԠ౴ͳͲͷτϥϯβΫ γϣϯϝʔϧ ✓Ωϟϯϖʔϯ಺Ͱར༻Մೳ ✓ϑΥʔϜͷ
 ૹ৴τϦΨʔͰར༻Մೳ ✓ϙΠϯττϦΨʔͰར༻Մೳ ✓...etc ηάϝϯτϝʔϧ ✓χϡʔεϨλʔ΍͓஌Βͤͳ ͲͷϚʔέςΟϯάϝʔϧ ✓εέδϡʔϧઃఆ͕Մೳ ✓A/Bςετ ✓ϝʔϧͷૹ৴଎౓Λ੍ޚՄೳ
 σϑΥϧτ͸10ສ௨/1෼ https://docs.acquia.com/campaign-studio/channels/emails/email-basics/
10. ϝʔϧ͸ɺϚʔέςΟϯάʹ͓͚Δ࠷΋Ұൠతͳίϛϡχέʔγϣϯखஈͷ1ͭͰ͢ɻͦΕ͸͜ͷ ίϩφՒͰΑΓҰ૚ߴ·͍ͬͯ·͢ɻ ؾΛ͚ͭͳ͚Ε͹͍͚ͳ͍ϙΠϯτͷҰͭ͸഑৴ස౓Ͱ͢ɻҰͭͷاۀ͔ΒҰ೔ʹԿ௨΋Ϛʔέ ςΟϯάϝʔϧ͕ૹΒΕΔͱɺ഑৴ఀࢭ΍εύϜ൑ఆʹܨ͕Γ٫ͬͯٯޮՌͰ͢ɻ ͱ͸ݴ͑ɺෳ਺ͷ෦ॺͰMAπʔϧΛಋೖ͍ͯ͠Δͱɺϝʔϧͷ഑৴ස౓Λ੍ޚ͢Δͷ͸ࠔ೉Λۃ Ί·͢ɻ Campaign StudioͰ͸ ස౓ϧʔϧ(Frequency rule) ͰղܾͰ͖·͢ɻ
 ҰఆظؒʹݸʑͷίϯλΫτʹૹ৴Ͱ͖Δϝʔϧͷ਺Λ੍ݶ͢Δ͜ͱ͕Ͱ͖·͢ɻ ස౓ϧʔϧΛཧղ͢Δ https://docs.acquia.com/campaign-studio/channels/emails/frequency-rule/
11. ස౓ϧʔϧ͸ҎԼͷϝʔϧͷΈʹద༻͞Ε·͢ɻ - ηάϝϯτϝʔϧ - ΩϟϯϖʔϯΞΫγϣϯͰɺτϥϯβΫγϣϯͰ ͸ͳ͘ϚʔέςΟϯάͱͯ͠ઃఆ͞Εͨϝʔϧ ස౓੍ݶʹୡ͢ΔͱɺίϯλΫτ΁ͷ௥ՃͷϚʔέ ςΟϯάϝʔϧ͸ΩϡʔʹೖΕΒΕ·͢ɻ͜ΕΒͷ ϝοηʔδ͸ɺස౓ϧʔϧͰઃఆ͞ΕͨظؒΛ஗Ԇ ͱͯ͠࢖༻ͯ͠࠶εέδϡʔϧ͞Ε·͢ɻ 1. ઃఆɹɹΛΫϦοΫ 2. ϝʔϧઃఆΛΫϦοΫ 3. ʮඪ४ͷස౓ ৚݅ʯͰઃఆ ස౓ϧʔϧͷઃఆํ๏ ස౓ϧʔϧΛཧղ͢Δ ᶄ
12. Campaign Studio Λ ΑΓ࢖͍͜ͳͨ͢Ίʹ...
13. ϨϐϡςʔγϣϯΛҡ࣋ͯ͠ϝʔϧΛ഑৴͢Δ Ϩϐϡςʔγϣϯͱ͸ʁ ISP͕ૹ৴ݩͷϝʔϧαʔόʔΛ࣮੷ΛϕʔεʹධՁ͠ɺ໎࿭ϝʔϧͰ͋Δ ͔Ͳ͏͔ͳͲ൑ఆ͠·͢ɻ Ϩϐϡςʔγϣϯ͕௿Լ͢Δͱɺͦͷޙͷϝʔϧ͸ड৴τϨΠʹಧ͖ʹ͘ ͘ͳΓ·͢ɻ ϝʔϧͷ݈શੑΛߴΊɺϨϐϡςʔγϣϯΛ޲্ͤ͞Δ͜ͱͰ
 ϝʔϧ͕ίϯλΫτʹ഑৴͞ΕΔՄೳੑΛ࠷େݶʹߴΊ·͢ɻ
14. • ίϯλΫτ͕ཉ͍͠ϝʔϧͰ͋ΔʢαΠϯΞοϓ࣌ͷΦϓτΠϯΛ໌֬ʹ͢Δʣ • ؔ࿈͢Δϝʔϧʹ͸ɺಡऀʹͱͬͯڵຯਂ͘໾ཱͭ಺༰ؚ͕·Ε͍ͯΔ • HTML͕ਖ਼͘͠ϑΥʔϚοτ͞Ε͍ͯΔ͔ ◦ ϝʔϧςϯϓϨʔτΛݟ௚ͯ͠ɺద੾ʹϑΥʔϚοτ͞Ε͍ͯΔ͜ͱΛ֬ೝ ◦ αϯϓϧίϯςϯπΛ֬ೝ ▪ ආ͚Δɿ ▪ ಛघจࣈɺ͓Αͼա౓ͳ۟ಡ఺ ▪ ࣍ͷΑ͏ͳ༻ޠͷཚ༻ɿۓٸɺ1ճݶΓɺແྉɺܹ҆ ▪ ΞΫηεͰ͖ͳ͍੺͍ϑΥϯτ·ͨ͸ͦͷଞͷ৭ ▪ ໊݅ɿ ▪ ୹͘͢Δʢ<72จࣈʣ ▪ Ձ஋Λఏڙ͠ɺ੾ഭײΛੜΈग़͢ ◦ ϝʔϧઃఆΛ֬ೝ ▪ fromϔομ͕͋ͳ͔ͨΒͷϝʔϧͰ͋Δͱ໌֬ʹͳ͍ͬͯΔ͔ ▪ ฦ৴ઌͷઃఆ͸ਖ਼͘͠ߦΘΕ͍ͯΔ͔ ◦ Mail TesterͳͲͷ໎࿭ϝʔϧ౓൑ఆαʔϏεΛ࢖༻͢Δ͜ͱͰɺ
 ͋ͳͨͷϝʔϧΞυϨεͷݱࡏͷධՁΛ֬ೝͰ͖·͢ ϨϐϡςʔγϣϯΛҡ࣋ͯ͠ϝʔϧΛ഑৴͢Δ ᶄ ֬ೝࣄ߲ͷҰྫ https://docs.acquia.com/campaign-studio/channels/emails/get-started-email-delivery/
15. A/BςετΛ࣮ࢪ͢Δ 1. ਌ͱͳΔϝʔϧΛ࡞੒
 
 
 
 
 
 
 2. ਌͔Β೿ੜͯ͠BҊͷϝʔϧΛ࡞੒ λΠϓAʢ਌ʣ λΠϓB طಡ཰ɺΫϦοΫεϧʔ཰ɺΞηοτͷ
 μ΢ϯϩʔυ཰͔Β࠾༻ج४ΛબͿ ϝʔϧΛૹ৴͢Δ૯਺͔ΒԿˋΛA/Bς ετର৅ʹ͢Δ͔ ྫʣ40% ࢒ΓͷΦʔσΟΤϯεʹ࠾༻ϝʔϧΛૹ Δࡍʹ଴ػ͢Δ࣌ؒ ྫʣ1࣌ؒ https://docs.acquia.com/campaign-studio/channels/emails/email-basics/ A/Bςετ͸ηάϝϯτϝʔϧͰͷΈ࢖༻Ͱ͖·͢ɻ
16. Ϣʔβʔʹదͨ͠ݴޠͰϝʔϧΛૹΔ Campaign Studioͷ຋༁ػೳΛ࢖༻͢ΔͱɺίϯλΫτͷ༏ઌݴޠ ʹج͍ͮͯɺϝʔϧ΍ϥϯσΟϯάϖʔδͳͲͷίϯςϯπͷద੾ ͳݴޠͰදࣔͰ͖·͢ɻ ίϯλΫτͷʮPreferred LocaleʯϑΟʔϧυ
 Ͱ൑அ͞Ε·͢ɻ
17. Ϣʔβʔʹదͨ͠ݴޠͰϝʔϧΛૹΔ ೔ຊޠʢ਌ʣ ӳޠ 1. ਌ͱͳΔϝʔϧΛ࡞੒
 
 
 
 
 
 2. ਌͔Β೿ੜͯ͠ӳޠͷϝʔϧΛ࡞੒ https://docs.acquia.com/campaign-studio/channels/emails/localization-language-translation/
18. ࠓ೔ͷΞδΣϯμ 1. MAπʔϧʮCampaign Studioʯʹ͍ͭͯ 2. Campaign StudioͰͷϝʔϧͷجຊૢ࡞ͱ஌ࣝ a. ϢʔεέʔεͱσϞ b. ςϯϓϨʔτϝʔϧͱηάϝϯτϝʔϧ c. ස౓ϧʔϧ 3. ΑΓ࢖͍͜ͳͨ͢Ίʹ a. ϝʔϧϨϐϡςʔγϣϯΛҡ࣋ͯ͠ϝʔϧΛ഑৴͢Δ b. A/Bςετ c. Ϣʔβʔʹదͨ͠ݴޠͰϝʔϧΛૹΔ
19. ࢀߟࢿྉ ΞΫΠΞެࣜυΩϡϝϯτ https://docs.acquia.com/campaign-studio/
20. ϑΥʔϜʹೖྗ͢Δ͚ͩͰ ͙͢ʹ࢖͑ΔαϯυϘοΫε؀ڥ ͝༻ҙ͍ͯ͠·͢ɻ ̍िؒͷແྉτϥΠΞϧ https://www.acquia.com/jp/landing/try-campaign-studio-sandbox