As developers, we tend to focus on the quality of our code, working with the cleanest of architectures and best coding practices. As designers, we follow the Material Guidelines to ensure we are consistent with the platform, manipulating motion in our designs to get the message across. Does that really give any value to our users though? Are we really working towards making the life of our users easier?
In this talk, Alex will discuss how to improve the overall app rating without writing a single line of code or do any design. Instead we will see how to have a better understanding of our user-base by analyzing user reviews, doing user interviews and other methods and how to rise up the true issues the users are trying to solve by using your app.