SEO low hanging Fruit - Identifying High Impact Opportunities Fast #SEOforUkraine
Learn how to identify high-impact SEO opportunities in your SEO Process fast, going through common scenarios that you can use to maximize your SEO results.
agnostic SEO opportunities that can be done in parallel to the initial SEO analysis workflow Rankings, Keyword & Competition Research Content Audit T echnical Audit Link Popularity Audit SEO Strategy & Prioritized SEO Roadmap Initial SEO Analysis for an SEO Process Parallel Low Hanging Fruit Assessment Low Hanging Fruit SEO Opportunities Assessment SEO Roadmap Implementation Low Hanging Fruit SEO Recommendations Low Hanging Fruit SEO Implementation Week 1 Week 2 Week 3 Week 4 Week 5 SEO Process Goals
towards results Show value of SEO implementation to gain further support Minimize concerns of complex implementations starting with easiest actions Establish a good coordination base for more complex implementation later on …This doesn’t only allow you to achieve results faster but helps to address some of the biggest SEO challenges
FROM #ORAINTI AT #SEOFORUKRAINE Improving the CTR of Top-ranked pages Optimizing internal linking of almost ranking pages Monitoring trends and content freshness to update & rank better Let’s go through a few of them!
your Site Poor SERPs CTR Relevant Term for your Site Non-Relevant Ranked Page Lack of content to be created to effectively address the query Non-Relevant / Unattractive Titles and Meta Descriptions to Optimize Relevant Ranked Page SERP features inclusion that you’re not leveraging but could SERP features inclusion that you’re not leveraging but can’t use More ads inclusion that lowers CTR Search intent satisfied directly in search results, generating a non-click Content Cannibalization to fix between many similar/relevant pages There are some frequent scenarios that you can easily identify and fix to see results faster High Priority Medium Priority No Priority
Non-Relevant / Unattractive Title Tags and Meta Descriptions to optimize Featured Snippet Add a Table of Content / Index to generate Featured Snippet Rich Results Include or fix structured data implementation to generate rich result Content generation in the relevant format News/Videos/Products/etc. Carrousels SERP features inclusion that you’re not leveraging but could Prioritize those actions that will improve your SERP visibility for high impact queries with current content
the cannibalized pages content in case is relevant to keep them and target to different queries Create a new page with relevant content that address the query to be ranked Content cannibalization between many different relevant pages to fix Lack of content that should created for the specific search Consolidate the cannibalized pages if the meant to be targeted queries are the same with similar content, whether 301 redirecting or canonicalizing to the best performing one Validate if you should differentiate & optimize further, consolidate or create new content
to keep its relevance towards changing topics Create new content to answer more effectively to new search queries and reach more users It’s critical to identify to keep the relevance of current content and expand reach for more traffic w/ new one Change of search behavior or search trend GOOGLE TRENDS AND GLIMPSE
FROM #ORAINTI AT #SEOFORUKRAINE It’s about identifying “low hanging fruit” that will give results faster, with the lowest efforts! Improving the CTR of Top-ranked pages Optimizing internal linking of almost ranking pages Monitoring trends and content freshness to update & rank better
your initial SEO analysis, to accelerate the process & gain further support Rankings, Keyword & Competition Research Content Audit T echnical Audit Link Popularity Audit SEO Strategy & Prioritized SEO Roadmap Initial SEO Analysis for an SEO Process Parallel Low Hanging Fruit Assessment Low Hanging Fruit SEO Opportunities Assessment SEO Roadmap Implementation Low Hanging Fruit SEO Recommendations Low Hanging Fruit SEO Implementation Week 1 Week 2 Week 3 Week 4 Week 5 SEO Process Goals
Aleyda Solis * SEO Consultant & Founder at Orainti * SEO Speaker at +100 Events in +20 countries * Author “SEO. Las Claves Esenciales.” * Crawling Mondays Video & Podcast Series Host * #SEOFOMO Newsletter Wrangler * Maker LearningSEO.io * European Search Personality of the Year in 2018 * remoters.net Co-Founder #SEOLOWHANGINGFRUIT BY @ALEYDA FROM #ORAINTI AT #SEOFORUKRAINE