Crowd-Powered Journalism

How ProPublica engages our audience to create journalism that makes a difference.

Transcript

1. engagement for impact Amanda Zamora, @amzam
 Hacks/Hackers BA 2015 #HHBA
2. propublica, est. 2007 nonprofit investigative news 50+ journalists 2 pulitzers
3. collaborating
4. collaborating 120 partnerships with print, radio, television and online outlets
5. collaborating 120 partnerships with print, radio, television and online outlets
8. impact
9. we aim to create journalism that spurs change. and invite our audience to help along the way impact
10. impact we aim to create journalism that spurs change. and invitE our audience to help us along the way.
11. ! engagement editor reporter event planner editor organizer coach / cheerleader hustler problem solver listener maker sharer
12. how do we get beyond…
13. how do we get beyond…
14. audience the people who click stuff
15. to?
16. to?
17. community the people who contribute and come back
18. how can we get our readers/viewers/ subscribers to take time out of their busy day to pay attention — much less contribute? flickr photo via almondbutterscotch
19. be proactive
29. meet people where they are (IRL)
38. 9 months later…
39. 9 months later…
40. create and serve
48. report (and cheer!) progress
54. flickr photo via zkorb how can we solicit the kind of contributions that advance our journalism?
55. trust but verify
63. that sounds like a lot of work! flickr photo via armymedicine
67. 3,000 Facebook members
68. 3,000 Facebook members 1,000+ patients
69. 3,000 Facebook members 1,000+ patients 150+ providers
70. 3,000 Facebook members 1,000+ patients 150+ providers 2.3 million medicare records
71. 3,000 Facebook members 1,000+ patients 150+ providers 2.3 million medicare records 17,00 surgeon ratings
72. 3,000 Facebook members 1,000+ patients 150+ providers 2.3 million medicare records 17,00 surgeon ratings ~ 1.6 million pageviews
73. 3,000 Facebook members 1,000+ patients 150+ providers 2.3 million medicare records 17,00 surgeon ratings ~ 1.6 million pageviews soon to be on yelp!
74. what’s next?
75. get involved 2.0
79. data + sources + how to = reporting recipes
83. propub.ca/crowdpowered
84. thank you "