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September 02, 2015
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Crowd-Powered Journalism

How ProPublica engages our audience to create journalism that makes a difference.

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amzam

September 02, 2015
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Transcript

  1. engagement for impact Amanda Zamora, @amzam
 Hacks/Hackers BA 2015 #HHBA

  2. propublica, est. 2007 nonprofit investigative news 50+ journalists 2 pulitzers

  3. collaborating

  4. collaborating 120 partnerships with print, radio, television and online outlets

  5. collaborating 120 partnerships with print, radio, television and online outlets

  6. None
  7. None

  8. impact

  9. we aim to create journalism that spurs change. and invite

    our audience to help along the way impact

  10. impact we aim to create journalism that spurs change. and

    invitE our audience to help us along the way.

  11. ! engagement editor reporter event planner editor organizer coach /

    cheerleader hustler problem solver listener maker sharer

  12. how do we get beyond…

  13. how do we get beyond…

  14. audience the people who click stuff

  15. to?

  16. to?

  17. community the people who contribute and come back

  18. how can we get our readers/viewers/ subscribers to take time

    out of their busy day to pay attention — much less contribute? flickr photo via almondbutterscotch

  19. be proactive

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  29. meet people where they are (IRL)

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  38. 9 months later…

  39. 9 months later…

  40. create and serve

  41. None
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  48. report (and cheer!) progress

  49. None
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  54. flickr photo via zkorb how can we solicit the kind

    of contributions that advance our journalism?

  55. trust but verify

  56. None
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  63. that sounds like a lot of work! flickr photo via

    armymedicine
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  67. 3,000 Facebook members

  68. 3,000 Facebook members 1,000+ patients

  69. 3,000 Facebook members 1,000+ patients 150+ providers

  70. 3,000 Facebook members 1,000+ patients 150+ providers 2.3 million medicare

    records

  71. 3,000 Facebook members 1,000+ patients 150+ providers 2.3 million medicare

    records 17,00 surgeon ratings

  72. 3,000 Facebook members 1,000+ patients 150+ providers 2.3 million medicare

    records 17,00 surgeon ratings ~ 1.6 million pageviews

  73. 3,000 Facebook members 1,000+ patients 150+ providers 2.3 million medicare

    records 17,00 surgeon ratings ~ 1.6 million pageviews soon to be on yelp!

  74. what’s next?

  75. get involved 2.0

  76. None
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  78. None

  79. data + sources + how to = reporting recipes

  80. None
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  83. propub.ca/crowdpowered

  84. thank you "