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Engaging Readers in Acts of Journalism
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amzam
September 20, 2013
Technology
1
820
Engaging Readers in Acts of Journalism
September 2013, Grupo de Diarios America XI Training Seminar: "Data Journalism and Interactivity"
amzam
September 20, 2013
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Transcript
How to Engage Readers in Acts of Journalism amanda zamora,
@PROPUBLICA ENGAGEMENT EDITOR TEAM! @amzam @amandablair @cm_thompson3 bit.ly/propublica-on-twitter
GET INVOLVED
we create opportunities for action that align reader motivations with
our editorial goals
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THE CALLOUT Share your story
Have you held an internship recently? Help us investigate
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• actionable headline that targets a specific user • why
does it matter? • open-ended question • structured data points that inform reporting • personal info including name, place, contacts
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COMMUNITY Voices of patient harm
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Not just for ‘social gurus’ Marshal Allen Investigative Reporter
Facebook data bit.ly/facebook-for-investigations
Facebook data bit.ly/facebook-for-investigations !
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Small communities can have a big impact
Informed reporting
• 370 patients Informed reporting
• 370 patients • 100 medical providers Informed reporting
• 370 patients • 100 medical providers • 24 doctors
reviewing records Informed reporting
• 370 patients • 100 medical providers • 24 doctors
reviewing records • 1,500 records per doctor Informed reporting
• 370 patients • 100 medical providers • 24 doctors
reviewing records • 1,500 records per doctor • Result? data! sources! audience! Informed reporting
The Voices of Patient Harm
The Voices of Patient Harm
FREE THE FILES a crowd-powered act of journalism!
“I’d like more transparency in politics and government. I love
crowdsourcing. I’m happy to work on a worthwhile project when and where I like, at whatever speed I want.” — Sarita Eisenstark freed 2,227 files
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50 markets
50 markets 200 stations
43,000 files 50 markets 200 stations
43,000 files 50 markets 200 stations $1 billion in ad
contracts
How do we start? design for action
Help us uncover dark money spending in the 2012 campaign
Help us uncover dark money spending in the 2012 campaign
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How do we finish? have a community strategy
Rally your community
Rally your community
Rally your community
Facebook: power users
Twitter: spreading the word
Result? An engaged audience
• 1,035 volunteers reviewed files Result? An engaged audience
• 1,035 volunteers reviewed files • 51 volunteers freed 100
or more files Result? An engaged audience
• 1,035 volunteers reviewed files • 51 volunteers freed 100
or more files • 17,600 out of 40,000 freed by election Result? An engaged audience
• 1,035 volunteers reviewed files • 51 volunteers freed 100
or more files • 17,600 out of 40,000 freed by election • 46% files freed by Facebook users Result? An engaged audience
• 1,035 volunteers reviewed files • 51 volunteers freed 100
or more files • 17,600 out of 40,000 freed by election • 46% files freed by Facebook users • 43% new visits, 22% via Twitter Result? An engaged audience
• 1,035 volunteers reviewed files • 51 volunteers freed 100
or more files • 17,600 out of 40,000 freed by election • 46% files freed by Facebook users • 43% new visits, 22% via Twitter • 28 pages/visit, bounce rate 13% Result? An engaged audience
that creates real journalism
that creates real journalism
that creates real journalism
ONE more thing
Don’t wait until you’re ready to publish to think social.
Think about your editorial and community strategy at the outset of your project.