Engaging Readers in Acts of Journalism

September 2013, Grupo de Diarios America XI Training Seminar: "Data Journalism and Interactivity"

Transcript

1. How to Engage Readers in Acts of Journalism amanda zamora, @PROPUBLICA ENGAGEMENT EDITOR TEAM! @amzam @amandablair @cm_thompson3 bit.ly/propublica-on-twitter
2. GET INVOLVED
3. we create opportunities for action that align reader motivations with our editorial goals
5. THE CALLOUT Share your story
6. Have you held an internship recently? Help us investigate
10. • actionable headline that targets a specific user • why does it matter? • open-ended question • structured data points that inform reporting • personal info including name, place, contacts
12. COMMUNITY Voices of patient harm
18. Not just for ‘social gurus’ Marshal Allen Investigative Reporter
19. Facebook data bit.ly/facebook-for-investigations
20. Facebook data bit.ly/facebook-for-investigations !
24. Small communities can have a big impact
25. Informed reporting
26. • 370 patients Informed reporting
27. • 370 patients • 100 medical providers Informed reporting
28. • 370 patients • 100 medical providers • 24 doctors reviewing records Informed reporting
29. • 370 patients • 100 medical providers • 24 doctors reviewing records • 1,500 records per doctor Informed reporting
30. • 370 patients • 100 medical providers • 24 doctors reviewing records • 1,500 records per doctor • Result? data! sources! audience! Informed reporting
31. The Voices of Patient Harm
32. The Voices of Patient Harm
33. FREE THE FILES a crowd-powered act of journalism!
34. “I’d like more transparency in politics and government. I love crowdsourcing. I’m happy to work on a worthwhile project when and where I like, at whatever speed I want.” — Sarita Eisenstark freed 2,227 files
36. 50 markets
37. 50 markets 200 stations
38. 43,000 files 50 markets 200 stations
39. 43,000 files 50 markets 200 stations $1 billion in ad contracts
40. How do we start? design for action
41. Help us uncover dark money spending in the 2012 campaign
42. Help us uncover dark money spending in the 2012 campaign
46. How do we finish? have a community strategy
47. Rally your community
48. Rally your community
49. Rally your community
50. Facebook: power users
51. Twitter: spreading the word
52. Result? An engaged audience
53. • 1,035 volunteers reviewed files Result? An engaged audience
54. • 1,035 volunteers reviewed files • 51 volunteers freed 100 or more files Result? An engaged audience
55. • 1,035 volunteers reviewed files • 51 volunteers freed 100 or more files • 17,600 out of 40,000 freed by election Result? An engaged audience
56. • 1,035 volunteers reviewed files • 51 volunteers freed 100 or more files • 17,600 out of 40,000 freed by election • 46% files freed by Facebook users Result? An engaged audience
57. • 1,035 volunteers reviewed files • 51 volunteers freed 100 or more files • 17,600 out of 40,000 freed by election • 46% files freed by Facebook users • 43% new visits, 22% via Twitter Result? An engaged audience
58. • 1,035 volunteers reviewed files • 51 volunteers freed 100 or more files • 17,600 out of 40,000 freed by election • 46% files freed by Facebook users • 43% new visits, 22% via Twitter • 28 pages/visit, bounce rate 13% Result? An engaged audience
59. that creates real journalism
60. that creates real journalism
61. that creates real journalism
62. ONE more thing
63. Don’t wait until you’re ready to publish to think social. Think about your editorial and community strategy at the outset of your project.