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News Impact Summit | Paris 2015 | Future of Use...

amzam
April 29, 2015

News Impact Summit | Paris 2015 | Future of User Engagement

amzam

April 29, 2015
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  1. “We wanted to let people know that we want to

    be a repository of conversation — on our site and off our site. We don’t want to exist in a vacuum.” 2010
  2. now next Did we remember mobile? Social referrals as primary

    ROI for news publishers Riding social trends to win page views UGC for the taking Engagement measured by comments, clicks and shares Asking readers what they think
  3. now next Did we remember mobile? Social referrals as primary

    ROI for news publishers Riding social trends to win page views UGC for the taking Engagement measured by comments, clicks and shares Asking readers what they think Mobile! Social! Video! More hosted social content (hopefully with rev share!) Differentiating to add value, earn loyalty UGC for the $$ Engagement measured by time and effort spent Asking readers what they know