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PWA 應用與價值

Avatar for Anna Su Anna Su
December 19, 2017

PWA 應用與價值

2017/12/19
@ PIXNET 公司內部分享
對象:社群商務發展部的同仁

主要介紹 PWA 特性並分享國外案例

Avatar for Anna Su

Anna Su

December 19, 2017
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  1. of all visits are abandoned if a mobile page takes

    longer than 3 seconds to load Source: doubleclickbygoogle 2016
  2. 5 seconds vs 19 seconds 60% 
 greater pageviews 


    per visit 35% 
 lower bounce rates Source: doubleclickbygoogle 2016
  3. 11

  4. 150% Increase in engagement for Add to Home Screen users

    97% Overall increase in conversions
  5. 3x more time on site 40% high re-engagement 70% Increase

    in engagement for Add to Home Screen users 3x lower data usage
  6. 53% increase in mobile sessions on iOS 8% increase in

    conversion rates on recovered carts via Push Notifications
  7. ‣ https://www.thinkwithgoogle.com/marketing-resources/experience-design/ progressive-web-apps-benefit-brands/ ‣ https://www.slideshare.net/comScoremarcom/2017-us-mobile-app-report ‣ https://www.thinkwithgoogle.com/intl/en-aunz/advertising-channels/mobile/ mind-gap-three-ways-bridge-australian-consumers-great-expectations/ ‣ https://twitter.com/b1tr0t/status/922519397159157760

    ‣ https://www.doubleclickbygoogle.com/articles/mobile-speed-matters/ ‣ https://medium.com/dev-channel/a-pinterest-progressive-web-app- performance-case-study-3bd6ed2e6154 ‣ https://cloudfour.com/thinks/ios-doesnt-support-progressive-web-apps-so- what/ 33 參參考資料
  8. ‣ Build the Next Generation Mobile Web ‣ https://www.youtube.com/watch?v=3tb-1MWg44Y&feature=youtu.be ‣

    Flipkart Lite - The progressive mobile web app ‣ https://www.youtube.com/watch?v=GMxGBLnDehs ‣ trivago - Building the Next Generation of the Mobile Web ‣ https://www.youtube.com/watch?v=pFE3LRRxqlo ‣ Forbes - Redefining Modern Web Development ‣ https://www.youtube.com/watch?v=JmC0xkCMFCE 34 參參考影片