International to global

Presented at RubyConf Taiwan 2015

Transcript

1. international: 
 of, concerning, or involving two or more nations or nationalities global:
 covering, influencing, or relating to the whole world source: Collins English Dictionary
2. from international to global @arnvald, RubyConf Taiwan, 2015
8. is anyone truly global?
9. global:
 available to all users of the Internet source: me, for the purpose of this talk
10. language
11. English: ~28% of Internet users Mandarin: ~23% of Internet users Spanish: ~8% of Internet users Arabic: ~5% of Internet users
12. English: ~55% of websites Mandarin: ~2.5% of websites Spanish: ~4.5% of websites Arabic: ~1% of websites
13. Internet users Non-English English Internet websites Non-English English source: internetworldstats.com
14. it’s great to have an app people can use in their native language
15. you can get many more customers
16. people appreciate when you reach out to them
17. it’s difficult
18. it is hard to keep application fully translated
19. it is expensive
20. people will email/call you in their language
21. some languages enforce different design
22. Chinese: no bold fonts, no italics, no capitals
23. Arabic: right-to-left script
24. Spanish: different form of “you” (formal and informal)
25. payments
26. credit cards are enough?
27. people do not trust credit cards
28. people do not trust Paypal
29. people prefer to pay on delivery
30. China: ~50% online payments done with Alipay source: chinainternetwatch.com
31. gem ‘alipay_global’
32. Indonesia: ~95% online payments with bank transfers source: techinasia.com
33. Germany: ~50% online payments with bank transfers source: ekosglobal.com
34. censorship
35. local media
36. Facebook-only registration?
37. China, Turkey, Iran, Pakistan, Vietnam, North Korea
38. Renren (⼈人⼈人), Taobao (淘宝) - Chinese OAuth
39. internet speed
40. how good is your CDN?
41. how good is your CDN if you stay in China?
42. how good is your CDN if you stay in South Africa?
43. how good is your CDN if you stay in Argentina?
44. source: aws.amazon.com
45. Johannesburg to: Amsterdam: 174ms
 New York: 253ms
 Sao Paulo: 437ms
 Singapore: 471ms source: wondernetwork.com
46. Buenos Aires to: Amsterdam: 242ms
 New York: 158ms
 Sao Paulo: 215ms
 Singapore: 384ms source: wondernetwork.com
47. where are your application servers?
48. where is your database?
49. mobile
50. native applications?
51. you need mobile-optimized website anyway
52. different design - more focused on content
53. limited transfer + unstable connection
54. mobile payments
55. Kenya: 70% of cell phone owners pay via mobile source:pewglobal.org
56. going international is very easy
57. going global is still a big challenge
58. from international to global @arnvald, RubyConf Taiwan, 2015