2026_Giving_Tuesday_Auctria_Set-Up_2026.pdf

Transcript

1. AUCTRIA - Fundraising Events Made Easy 202 6 Giving Tuesday with Auctria 1. Donation Page Set-up 2. 3 Hot Tips
2. Giving Tuesday Workshop Giving Tuesday set up is EASY with Auctria (10 minutes) • set-up your donation page using Auctria in 3 steps Stay a bit longer Giving Tuesday tips and strategy part of the webinar. (15 minutes) • • • Communication strategy: tell, tell, ask Meaningful Ask - Core Number Beyond Giving Tuesday- engaging follow-up communications and storytelling Open Q+A
3. GivingTuesday
4. Easy to set up, easy to use ❏ ❏ ❏ ❏ Easy to set up, Easy to use Past supporters & bidders are most likely future Giving Tuesday donors Website presence Ability to collect donations Provide a receipt for supporters Because you will be accepting donations online, the #GT campaign page requires credit card integration to be set-up
6. Create Organization→ Special GT→ Create Event 3 1 2
7. Out of the box and ready to go
8. Edit Cash Donation Element: use your core number
9. Edit Thermometer Goal
10. Out of the box
11. Auctria Donation Pages are Mobile Friendly
12. GivingTuesday
13. AUCTRIA - Fundraising Events Made Easy Giving Tuesday Strategy The Essential Steps for a Winning Campaign
14. Giving Tuesday Workshop What to Do Now to be ready for December 1st: Define Your Campaign Create Your Page Craft Your Message Include Social Proof Add Visual Elements Set Up Donation Options Optimize for Mobile Test Your Page
15. Communication & Connecting • • • Communication planning ◦ social, email, PR, outreach ◦ who does what Align & schedule Communication ◦ content calendar Centralize with your website ◦ drive all traffic here 💚 Flow - every click is meaningful: Post → Click → Donate
16. Prep now for permission to ask later Tell Tell Tell ASK
17. Lead with Gratitude Four touches over thirty days. The ask comes last. WITHIN 48 HRS DAYS 3–5 WEEK 2 WEEKS 3–4 Say thank you Make it personal Show the impact Open the door A specific, personal thank-you. Email for most, a text for your closest people. No offer, no ask. A call, a two-minute voicemail or a handwritten note. Pure connection. For major partners, the most important touch. “Here’s what you made possible.” Bring them close to the work with a story or result. Still no ask. Only now, an invitation: a year-end gift, giving monthly, volunteering, going deeper. An offer, never pressure. Every name gets every touch, and you always know what’s next. No one who showed up for you is met with silence.
18. Giving Tuesday - Impactful Emails What kind of subject lines make you want to open an email? Tips: • • • • Avoid the words “Giving Tuesday” Write like a person. People open emails from people. Be just vague enough to be interesting Allude to a problem or impact Subject Lines Successes: • • • • • Parents can’t keep up with these costs The difference you can make right now New moms shouldn’t have to go through this Vanessa, you can help us cross the finish line 1 wonderful thing you can do today
19. Strategic Formatting Inside Your Email Tips: • • • • Short paragraphs. No walls of text! Use bolding to keep the eye moving One, clear CTA Hyperlink entire sentences, not just a few words
20. Giving Tuesday - Multi Email Campaign Planning your emails: • • • In sending multiple emails, you have the opportunity to build a narrative arc Be clear on the key message that is a throughline throughout the campaign Each email is an opportunity for a different angle on the key message
21. Giving Tuesday Workshop Giving Tuesday Marketing Plan Day of Giving Tuesday Last Chance Emails Mid-day Reminder Email Hourly Updates Morning Kickoff Email
22. Core Number To calculate your Core Number, you need two things: 1. Total expenses and 2. Total number of units of service
23. Meaningful Ask
24. Meaningful Ask
25. Thank you Wednesday Sample Post Donation Journey • • • • Thank you email → immediate Welcome series → 2–3 emails, 1–2 weeks Impact update → within 30–60 days Next ask → after stewardship touchpoints
26. Share your GT Outcome
27. Reports and Easy Monitoring Report Tracking Tools Auctria Reports
28. Note on Licenses Explorer • • • Emerald Diamond Unlimited number of events on all plans Yes, even on the FREE Explorer plan you can run a GT event Income limits do still apply (Explorer, $10K, Emerald $50K, Diamond no limit)
29. @auctria Events Directory events.auctria.com Stay in touch with Auctria FB Group: Auction Team Talk Email: hello@auctria.com