email fundraising. She's the author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness. Since 2012 Vanessa has helped clients raise millions of dollars, including helping Variety BC build its email program from the ground up, which went on to raise over $1 million in 15 months. Vanessa Chase Lockshin
the other marketing tactics your organization is using for events and auction marketing • What types of emails to send to sell more tickets and raise more money • Tips to improve the click-through rate of your emails • Using emails within Auctria Agenda
at least two different channels increases the likelihood that someone will see it and take action. • The more frequently people encounter your message, the more likely they are to take action.
people check email every day. Furthermore, 42% of consumers check their email three to five times a day • According to Eventbrite 78% of event creators say email marketing is their most effective marketing tactic. And for those who track it, 45% of event ticket sales can be attributed to email. • Email is the best way to get directly in front of your audience online. Email is the best digital direct response channel
2. Make sure you have link above the scroll 3. Hyperlink your banner graphic 4. Put a button or graphic CTA at the footer 5. Make sure your CTA is clear and urgent Quick Tips to Improve Your Clicks
Tickets • Outbid notifications • Requesting guest of info or credit cards • Self-check in Custom emails • Best practice, use for registered participants • Emerald & Diamond plans Always brand your emails, header banner, any tax info in the footer
out to anyone that is registered, use strategically • Can be sent to guests and item donors Custom emails are only available with paid licenses ➡ Communication → Custom Emails
guest details in advance. At check in- view and update guest information as needed • Bidder Number, table number & linked bidders • Credit card on file • Click Check-in Bidder • An email/text will be sent with a Bidder access code, and tell your guest to click the code Shorten the Check-In Lines
Which events are you going to? If you are coming to these events - drop us a message to arrange networking plans! Or share other events you attend for education and networking! April 27-29 Inspired Fundraising Retreat August Online In-person
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![@auctria [email protected] FB Group: Auction Team Talk Let’s stay in](https://files.speakerdeck.com/presentations/faf14a281a0b45dca81603aec0634192/slide_27.jpg){kind=link}
