Designing for the extremes - Design Thinking and turning everyone into an a11y Persona

This talk was presented at A11y Meetup Berlin #13 (Wednesday, January 20, 2021)
When we design for average users, we are missing the sweet spot that leads to innovation and disruption. Many customers don't want to hear the word accessibility but get excited about design thinking. We can use design thinking techniques to get our stakeholders excited about accessibility and inclusive design even if they would have never been interested in buying it otherwise.

Transcript