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Beth Turner - Brighton SEO deck
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Beth Turner
September 07, 2023
Marketing & SEO
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Beth Turner - Brighton SEO deck
Brighton SEO talk
Make changes and grow a department without disruption
Beth Turner
September 07, 2023
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Transcript
Make changes and grow a department without disruption Beth Turner
ilk Agency Speakerdeck.com/bethturner_ @bethturner_
@bethturner_ #brightonseo
@bethturner_ The thought of making changes can be a scary
thing, especially in a new role #brightonseo
@bethturner_ 66% of change initiatives in business fail #brightonseo
@bethturner_ 18% of employees would leave if a big organisational
change occurs #brightonseo
@bethturner_ But change isn’t always bad - and is necessary
in our industry #brightonseo
@bethturner_ Change ensures you're being competitive and helps to attract
new business #brightonseo
@bethturner_ Can help to improve client and employee retention #brightonseo
Making changes: CONFIDENCE #brightonseo @bethturner_
@bethturner_ A lack of confidence will impact your ability to
make changes #brightonseo
#brightonseo @bethturner_ CONFIDENCE Making Changes: Confidence is about asserting yourself
in a way that's comfortable for you - not about being 'difficult'
#brightonseo @bethturner_ Stay firm if when you are challenged Making
Changes: CONFIDENCE
#brightonseo @bethturner_ Stop apologising and use assertive language Making Changes:
CONFIDENCE
@bethturner_ #brightonseo Remember, you're the expert Making Changes: CONFIDENCE
Making changes: DO’S AND DON’TS #brightonseo @bethturner_
@bethturner_ DO'S AND DON'TS #brightonseo Making Changes: DO communicate
@bethturner_ #brightonseo Making Changes: DO'S AND DON'TS DON’T make changes
for the sake of it
@bethturner_ #brightonseo Making Changes: DO'S AND DON'TS DO understand current
processes and strategies
@bethturner_ #brightonseo Making Changes: DO'S AND DON'TS DON’T fixate on
what you’re used to
@bethturner_ #brightonseo Making Changes: DO'S AND DON'TS DO educate others
@bethturner_ #brightonseo Making Changes: DO'S AND DON'TS DON’T be afraid
to make changes
Growing a department: CHANGES WITHOUT DISRUPTION #brightonseo @bethturner_
#brightonseo @bethturner_ Communication:
@bethturner_ #brightonseo Change without disruption: COMMUNICATION Communicate with internal teams
for sign off and ensure everyone is aware of change
@bethturner_ #brightonseo Change without disruption: COMMUNICATION Ensure all change is
clearly communicated to the team, and they feel listened to
@bethturner_ #brightonseo Change without disruption: COMMUNICATION Communicate change verbally -
not over email
@bethturner_ #brightonseo Change without disruption: Get feedback - and listen
to it COMMUNICATION
#brightonseo @bethturner_ Education:
Educate on the value of what you're changing. The more
people understand, the easier it will be to adapt #brightonseo @bethturner_ Change without disruption: EDUCATION
@bethturner_ #brightonseo Change without disruption: EDUCATION Educate internal and external
stakeholders on industry changes
#brightonseo @bethturner_ Reminders:
@bethturner_ #brightonseo Change without disruption: Make yourself available to answer
any questions or concerns REMINDERS
@bethturner_ #brightonseo Change without disruption: Ensure you’re setting an example
- put in the hard work and show your team REMINDERS
@bethturner_ Never preach to your team and position change as
an opportunity for learning #brightonseo Change without disruption: REMINDERS
Growing a department: UPSKILLING A TEAM #brightonseo @bethturner_
@bethturner_ 93% of Millennials + Gen-Z expect employers to provide
learning opportunities #brightonseo
@bethturner_ Upskilling significantly improves employee retention and productivity #brightonseo
@bethturner_ #brightonseo
Determining skills gaps: SURVEYS AND INTERNAL TRAINING #brightonseo @bethturner_
@bethturner_ Use Microsoft or Google forms to survey teams on
training needs. Keep responses anonymous #brightonseo Upskilling a team: SURVEYS
@bethturner_ #brightonseo Upskilling a team: Set up training on top
priorities, and use as a continual resource SURVEYS
@bethturner_ #brightonseo Upskilling a team: Make sure to refresh the
training SURVEYS
Determining skills gaps: OTHER #brightonseo @bethturner_
@bethturner_ #brightonseo Upskilling a team: 1-2-1 CHATS Talk directly to
your team, or managers, about training wants and needs
@bethturner_ #brightonseo Upskilling a team: EMPLOYEE OBJECTIVES These can help
see any consistent areas of improvement in the team
A final word #brightonseo @bethturner_
@bethturner_ Growing a department starts with nurturing talent in your
team #brightonseo The final WORD
@bethturner_ The more you can educate on the value of
what you're trying to achieve, the better #brightonseo The final WORD
@bethturner_ Work with the team, wider company and clients to
ensure change works for them #brightonseo The final WORD
@bethturner_ Effective communication and listening is vital when trying to
implement change #brightonseo The final WORD
@bethturner_ Remember you're the expert, don't bow down if you
believe change is the right thing to do #brightonseo The final WORD
@bethturner_ Pivot if it doesn't work #brightonseo The final WORD
@bethturner_ #brightonseo THANK YOU