How To Build An Online Store With WooCommerce - WordCamp Miami

How to build an online store with WooCommerce. Originally presented at WordCamp Miami.

Transcript

1. How to Build an Online Store with WooCommerce by Patrick Rauland @BFTrick https://speakerdeck.com/bftrick/how-to-build-an-online-store-with- woocommerce-wordcamp-miami
2. WooCommerce 2
3. Source: https://trends.builtwith.com/shop/WooCommerce 3
4. Source: https://trends.builtwith.com/shop/ 4
5. Goal: build a store & start selling 5
6. E-Commerce in the early 2000s 1. Launch e-commerce site 2. Profit 6
8. WooCommerce Features (Also Our Roadmap!) • Add to any WordPress site • Open source ◦ 246 themes for free on WordPress.org ▪ Including Storefront by WooThemes ◦ 1,000+ plugins for free on WordPress.org • Add products to your site • Charge shipping • Add taxes • Accept payment • Fulfil orders 8
9. Installing WooCommerce 9
19. Adding a Product 19
25. Product Features • Inventory • Dimensions (for calculating shipping costs) • Sale price + sale price scheduling • Up-sells & Cross-sells • Downloadable & virtual products • Variable products ◦ Sizes ◦ Colors ◦ Etc 25
26. https://www.quora.com/GitHub/What-is-the- significance-of-the-Ship-It-squirrel 26
28. Adding the Extras 28
29. Payment 29
30. Modern VS Traditional Gateways 30
31. Modern Gateways • Validates & draws funds • Funds deposit directly into your bank account 31
32. https://stripe.com 32
33. http://www.woothemes.com/products/pay-with-amazon/ 33
34. Traditional Gateways • Validates funds • Funds deposit into a merchant account • Merchant account deposits funds into your business bank account 34
35. http://www.authorize.net/ 35
36. Traditional gateways are slightly cheaper for stores making > $8,000 a month 36
37. Merchant accounts are a pain to setup 37
38. Use traditional gateway if client already has a merchant account 38
39. http://speakinginbytes.com/ 2014/08/merchant-account/ 39
40. Shipping 40
41. Shipping Quotes • Get quotes from UPS, USPS, FedEx, etc. • Multiple rates is great for customers! • You need a lot of data from the client ◦ Exact dimensions (length, width, height, weight) for every single product ◦ Boxes ▪ Exact dimensions of boxes (inner length, inner width, inner height, outer length, outer width, outer height, weight) ▪ Or… ▪ Use predefined boxes like USPS Flat Rate Boxes • These are usually paid plugins 41
42. USPS > UPS & FedEx 42
43. ShipStation for Multiple Stores 43
44. Security 44
46. SSL certificates protects your users from having sensitive data stolen 46
47. You Need SSL If... • You’re handling credit card numbers on your site • If users are logging in 47
48. A Note on Free 48
49. Next Steps • Get more people to your site ◦ SEO ◦ SEM • Optimize Average Order Value (AOV) ◦ Cross promote products / create bundles • Optimize Customer Lifetime Value (CLV) ◦ Newsletter Marketing 49
50. • Product Manager for WooCommerce at Automattic • Live in Denver Colorado 50
52. https://www.packtpub.com/web-development/woocommerce-cookbook 52
53. http://www.lynda.com/WordPress-tutorials/WordPress-Ecommerce/379262-2.html 53
54. WooConf.com - April 6-8th in Austin TX 54
55. Questions? @BFTrick 55