Scoping eCommerce Projects

My presentation for WordCamp Miami.

Being a freelancer or working for an agency is hard. It seems like you’re always under pricing your projects and you have to put in extra hours just to finish the project. Or you’re over pricing your projects and your clients are upset at what they got. I’ll show you how to scope projects (in particular e-commerce projects) so that you and your clients are happy with the results and you both want to work together after the project.

#wcmia

https://2017.miami.wordcamp.org/session/scoping-ecommerce-projects/

Transcript

1. Scoping eCommerce Projects Patrick Rauland @BFTrick http://bit.ly/wcmia-scope
5. Littoral combat ship
6. $200 Million Hold aircraft Cannons Clear mines
7. Who cares about details?
8. Costs Inflate
9. $300-400 Million
10. $478 Million
11. USS Freedom $638 Million USS Independence $708 Million
12. Performance
13. Major Defects 4 Clutch assembly failures 4 Propulsion contaminated by sea water 4 Hull cracks
14. “Next to no combat capability” - Senator John McCain
15. “These ships have little chance of survival in a battle space” - Michele Mackin, GAO
16. “I wouldn’t certify the crews & ships to go” - Jordy Harrison, US Navy
17. Scoping
18. How the US Navy builds ships 1. Create wishlist 2. Fund "plan" aka wishlist 3. Start building ships 4. Figure out what goes in the ships 5. Retroactively fix stuff
19. You need to have a plan before you start building
20. Approaches to building websites 1. Waterfall 2. Phases 3. MVP
21. 1. Waterfall Plan everything
23. 2. Phases Do what you know
25. 3. MVP Do what's easiest
27. Discovery for eCommerce
28. The Key to Discovery is Active Listening ... and Checking Your Assumptions
29. "I want a clean, sleek, minimal design"
30. Unknown unknowns
31. Talk about the journey for each product
32. Ask them about where they want to go
33. 2. Definition
34. Define what you're going to do 4 Sitemaps 4 Wireframes 4 Prototyping 4 Tech specs 4 Client expectations 4 Communication tools & Frequency
35. 3. Proposal
36. Remember: Have a plan!
37. Questions? 4 http://speakinginbytes.com 4 http://www.lynda.com/trial/ patrickrauland 4 http://wooconf.com