Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Using Social Proof to Increase Conversion Rates...

Sponsored · Your Podcast. Everywhere. Effortlessly. Share. Educate. Inspire. Entertain. You do you. We'll handle the rest. →
Avatar for Brandon Schmidt Brandon Schmidt
December 02, 2020
Marketing & SEO
0
40

Using Social Proof to Increase Conversion Rates (Pubcon Cyber 2020)

Presentation given at Pubcon Cyber 2020

Avatar for Brandon Schmidt

Brandon Schmidt

December 02, 2020
Tweet

More Decks by Brandon Schmidt

See All by Brandon Schmidt
There are No Second Chances at First Impressions: Making the Most Out of Your Google Profile
Avatar for Brandon Schmidt brandonschmidt
0
8
Getting the Most Out of Google - Without Spending a Dime (ABHE 2023)
Avatar for Brandon Schmidt brandonschmidt
0
82
How to Avoid the 5 Mistakes Contractors Make with Their Online Reputation (IBS 2023)
Avatar for Brandon Schmidt brandonschmidt
0
36
Building a Digital Marketing Plan (Green & Growin 2023)
Avatar for Brandon Schmidt brandonschmidt
0
55
Getting Your Online Marketing Right in 2023 (PSP Expo 2022)
Avatar for Brandon Schmidt brandonschmidt
0
42
Creating Killer Location Finder Pages (LocalU Advanced - November 2022)
Avatar for Brandon Schmidt brandonschmidt
0
32
Secrets to a Successful Dealer Network (Shed Builder Expo 2022)
Avatar for Brandon Schmidt brandonschmidt
0
29
There are No Second Chances at First Impressions (HighEdWeb 2022 Analytics Summit)
Avatar for Brandon Schmidt brandonschmidt
0
29
Getting Your Online Marketing Right in 2022 (NKBA Webinar)
Avatar for Brandon Schmidt brandonschmidt
0
26

Other Decks in Marketing & SEO

See All in Marketing & SEO
コンテンツマーケティングの戦略設計（2025年版）
Avatar for Yasuki Ichishima makitani
3
3.7k
SEO Benelux Conf - Automating Technical SEO on a low budget
Avatar for Jan Caerels jancaerels
0
190
The Mindset for Success: Future Career Progression
Avatar for Greg Gifford greggifford
PRO
0
230
Digital, los Z y tiempos de paradojas.
Avatar for manu chatlani manuchat
0
110
Brand. Social. Search - A 'Search Everywhere' Trifecta
Avatar for Ashley Liddell wearedeviation
0
590
Brand Signals Will Decide Your Visibility in AI-Powered Search; Where to Double Down.
Avatar for James Brockbank brockbankjames
PRO
0
240
3つの事例から考える広報 AI活用と勘所 / AI in Public Relations Key Insights from Three Case Studies
Avatar for ShuzoN shuzon
1
480
0-Click SEO. How to optimize for visibility, awareness and memorability.
Avatar for gianluca fiorelli gfiorelli1
0
270
Optimizing your website for AI agents
Avatar for Zach Rattner zachrattner
0
290
「発表する登壇」から「伝わる登壇」へ ─ 思いやりの「テクニック489」とは？
Avatar for wataru yamazaki (DevRel) wyamazak_devrel
3
1.2k
How to audit for AI Accessibility on your Front & Back End
Avatar for davetheseo davetheseo
0
160
The #1 spot is gone: here's how to win anyway
Avatar for Tamara Novitovic tamaranovitovic
2
920

Featured

See All Featured
Hiding What from Whom? A Critical Review of the History of Programming languages for Music
Avatar for Tomoya Matsuura tomoyanonymous
2
410
Code Reviewing Like a Champion
Avatar for maltzj maltzj
527
40k
30 Presentation Tips
Avatar for Ian Lurie portentint
PRO
1
210
Leadership Guide Workshop - DevTernity 2021
Avatar for David Neal reverentgeek
1
200
Code Review Best Practice
Avatar for Trisha Gee trishagee
74
20k
Building Better People: How to give real-time feedback that sticks.
Avatar for Will Jessup wjessup
370
20k
Learning to Love Humans: Emotional Interface Design
Avatar for Aarron Walter aarron
275
41k
svc-hook: hooking system calls on ARM64 by binary rewriting
Avatar for Akira Moroo retrage
1
95
AI Search: Implications for SEO and How to Move Forward - #ShenzhenSEOConference
Avatar for Aleyda Solis aleyda
1
1.1k
Side Projects
Avatar for Sacha Greif sachag
455
43k
Design of three-dimensional binary manipulators for pick-and-place task avoiding obstacles (IECON2024)
Avatar for konakalab konakalab
0
350
Effective software design: The role of men in debugging patriarchy in IT @ Voxxed Days AMS
Avatar for Kenny Baas-Schwegler baasie
0
220

Transcript

  1. Social Proofing Presented by: Brandon Schmidt 5,328 other marketers are

    doing it, and so should you
  2. None
  3. None
  4. None

  5. General message about water consumption 75% of guests in this

    hotel use their towels more than once 75% of guests in this room use their towels more than once +26% +33%

  6. Social Validation Pack Mentality Consensus

  7. Social Proof

  8. Social Proof

  9. “…one means we use to determine what is correct is

    to find out what other people think is correct.” (p.116)

  10. Professional Clappers in 1820s France Claquers

  11. None
  12. None

  13. Uncertainty Similarity Numbers Expertise Levers of Social Proof 👩 💯

    👯 🤔

  14. Types of Social Proof Individual Crowd Expert

  15. Individual Proof • Curated Review • User Generated Review •

    User Generated Content • Case Study

  16. Individual Proof / Curated Review

  17. Individual Proof / Curated Review

  18. Individual Proof / User Generated Review

  19. Individual Proof / User Generated Review

  20. Individual Proof / User Generated Content

  21. Individual Proof / Case Study

  22. Individual Proof / Case Study

  23. Individual Proof / Case Study

  24. Wisdom of the Crowd • Aggregated Review • Visual Display

    • Brag Worthy Numbers • Name Dropping

  25. Crowd Proof / Aggregated Review

  26. Crowd Proof / Aggregated Review

  27. Crowd Proof / Visual Display

  28. Crowd Proof / Visual Display

  29. Crowd Proof / Brag Worthy Numbers

  30. Crowd Proof / Brag Worthy Numbers

  31. Crowd Proof / Brag Worthy Numbers

  32. Crowd Proof / Name Dropping

  33. Expert Proof • Critic Review • Award • Certification

  34. Expert Proof / Critic Review

  35. Expert Proof / Award

  36. Expert Proof / Award

  37. Expert Proof / Local Awards Guide to Winning Local Business

    Awards: bit.ly/localawards

  38. Expert Proof / Certification

  39. Negative Effects of Social Proofing

  40. “weapon of influence” Liability Ripe for manipulation Negative Effects /

    Unethical Means

  41. Negative Effects / Reverse Response

  42. Negative Effects / Fake

  43. Negative Effects / Fake

  44. Negative Effects / Fake

  45. Negative Effects / Block Out

  46. Case Study:

  47. None

  48. Week 1 Week 2

  49. None
  50. None

  51. Basecamp’s Before & After Page

  52. None
  53. None
  54. None

  55. Thank You! @brandonschmidt Brandon Schmidt Director of Digital Strategy YDOP

    Internet Marketing [email protected]