Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Using Social Proof to Increase Conversion Rates...

Avatar for Brandon Schmidt Brandon Schmidt
December 02, 2020
Marketing & SEO
0
30

Using Social Proof to Increase Conversion Rates (Pubcon Cyber 2020)

Presentation given at Pubcon Cyber 2020

Avatar for Brandon Schmidt

Brandon Schmidt

December 02, 2020
Tweet

More Decks by Brandon Schmidt

See All by Brandon Schmidt
There are No Second Chances at First Impressions: Making the Most Out of Your Google Profile
Avatar for Brandon Schmidt brandonschmidt
0
4
Getting the Most Out of Google - Without Spending a Dime (ABHE 2023)
Avatar for Brandon Schmidt brandonschmidt
0
77
How to Avoid the 5 Mistakes Contractors Make with Their Online Reputation (IBS 2023)
Avatar for Brandon Schmidt brandonschmidt
0
35
Building a Digital Marketing Plan (Green & Growin 2023)
Avatar for Brandon Schmidt brandonschmidt
0
54
Getting Your Online Marketing Right in 2023 (PSP Expo 2022)
Avatar for Brandon Schmidt brandonschmidt
0
41
Creating Killer Location Finder Pages (LocalU Advanced - November 2022)
Avatar for Brandon Schmidt brandonschmidt
0
32
Secrets to a Successful Dealer Network (Shed Builder Expo 2022)
Avatar for Brandon Schmidt brandonschmidt
0
29
There are No Second Chances at First Impressions (HighEdWeb 2022 Analytics Summit)
Avatar for Brandon Schmidt brandonschmidt
0
29
Getting Your Online Marketing Right in 2022 (NKBA Webinar)
Avatar for Brandon Schmidt brandonschmidt
0
20

Other Decks in Marketing & SEO

See All in Marketing & SEO
WaytoAGI Tokyo 2025 - MarketDev of Creative AI from Local to Global – The Challenge of AICU: AI Creators Union
Avatar for Akihiko SHIRAI - 白井暁彦 o_ob
0
250
Scaling AI on a budget - responsibly!
Avatar for Emina Demiri-Watson eminadw
3
560
Brand Signals Will Decide Your Visibility in AI-Powered Search; Where to Double Down.
Avatar for James Brockbank brockbankjames
PRO
0
220
It's ALL AI search: Building a unified view for growth
Avatar for Ray Grieselhuber raygrieselhuber
PRO
0
600
Josh Blyskal | Profound | I analyzed 40 million search results, here's what I found
Avatar for Josh Blyskal joshbly
1
3.2k
Content Decay the silent threat to website performance
Avatar for Rich George richardgeorge
0
260
Brand. Social. Search - A 'Search Everywhere' Trifecta
Avatar for Ashley Liddell wearedeviation
0
460
BrightonSEO: Advanced SEO techniques with .htaccess
Avatar for Jan Caerels jancaerels
1
490
Spotlight: CTRL+C CTRL+V ≠ Trust: Scaling SEO for international success
Avatar for Linda Hogenes lindahogenes
0
1.2k
Audits und Reports optimieren, ohne das Budget zu sprengen
Avatar for Peak Ace peakace
PRO
0
250
Beyond The AI Hype, How Marketing Departments Are Actually Using AI & Where CMOs Will Have To Reshape Their Orgs
Avatar for dannydenhard dannydenhard
0
880
Deer in the City
Avatar for Reuben Juarez reubenj
0
390

Featured

See All Featured
[RailsConf 2023 Opening Keynote] The Magic of Rails
Avatar for Eileen M. Uchitelle eileencodes
31
9.7k
VelocityConf: Rendering Performance Case Studies
Avatar for Addy Osmani addyosmani
333
24k
Designing Dashboards & Data Visualisations in Web Apps
Avatar for Des Traynor destraynor
231
54k
The World Runs on Bad Software
Avatar for Brandon Keepers bkeepers
PRO
72
12k
Facilitating Awesome Meetings
Avatar for Lara Hogan lara
57
6.6k
Build The Right Thing And Hit Your Dates
Avatar for Maggie C. maggiecrowley
38
2.9k
Templates, Plugins, & Blocks: Oh My! Creating the theme that thinks of everything
Avatar for Michelle Schulp Hunt marktimemedia
31
2.6k
Easily Structure & Communicate Ideas using Wireframe
Avatar for Afnizar Nur Ghifari afnizarnur
194
16k
The Invisible Side of Design
Avatar for Vitaly Friedman smashingmag
302
51k
Chrome DevTools: State of the Union 2024 - Debugging React & Beyond
Avatar for Addy Osmani addyosmani
9
970
Designing Experiences People Love
Avatar for Jonathan Moore moore
142
24k
What's in a price? How to price your products and services
Avatar for Michael Herold michaelherold
246
12k

Transcript

  1. Social Proofing Presented by: Brandon Schmidt 5,328 other marketers are

    doing it, and so should you
  2. None
  3. None
  4. None

  5. General message about water consumption 75% of guests in this

    hotel use their towels more than once 75% of guests in this room use their towels more than once +26% +33%

  6. Social Validation Pack Mentality Consensus

  7. Social Proof

  8. Social Proof

  9. “…one means we use to determine what is correct is

    to find out what other people think is correct.” (p.116)

  10. Professional Clappers in 1820s France Claquers

  11. None
  12. None

  13. Uncertainty Similarity Numbers Expertise Levers of Social Proof 👩 💯

    👯 🤔

  14. Types of Social Proof Individual Crowd Expert

  15. Individual Proof • Curated Review • User Generated Review •

    User Generated Content • Case Study

  16. Individual Proof / Curated Review

  17. Individual Proof / Curated Review

  18. Individual Proof / User Generated Review

  19. Individual Proof / User Generated Review

  20. Individual Proof / User Generated Content

  21. Individual Proof / Case Study

  22. Individual Proof / Case Study

  23. Individual Proof / Case Study

  24. Wisdom of the Crowd • Aggregated Review • Visual Display

    • Brag Worthy Numbers • Name Dropping

  25. Crowd Proof / Aggregated Review

  26. Crowd Proof / Aggregated Review

  27. Crowd Proof / Visual Display

  28. Crowd Proof / Visual Display

  29. Crowd Proof / Brag Worthy Numbers

  30. Crowd Proof / Brag Worthy Numbers

  31. Crowd Proof / Brag Worthy Numbers

  32. Crowd Proof / Name Dropping

  33. Expert Proof • Critic Review • Award • Certification

  34. Expert Proof / Critic Review

  35. Expert Proof / Award

  36. Expert Proof / Award

  37. Expert Proof / Local Awards Guide to Winning Local Business

    Awards: bit.ly/localawards

  38. Expert Proof / Certification

  39. Negative Effects of Social Proofing

  40. “weapon of influence” Liability Ripe for manipulation Negative Effects /

    Unethical Means

  41. Negative Effects / Reverse Response

  42. Negative Effects / Fake

  43. Negative Effects / Fake

  44. Negative Effects / Fake

  45. Negative Effects / Block Out

  46. Case Study:

  47. None

  48. Week 1 Week 2

  49. None
  50. None

  51. Basecamp’s Before & After Page

  52. None
  53. None
  54. None

  55. Thank You! @brandonschmidt Brandon Schmidt Director of Digital Strategy YDOP

    Internet Marketing [email protected]