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WooCommerce Conference 2014

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Avatar for Brennan Dunn Brennan Dunn
November 03, 2014
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WooCommerce Conference 2014

Avatar for Brennan Dunn

Brennan Dunn

November 03, 2014

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Transcript

  1. QUICK WINS TO MAKE YOUR STORE MORE VALUABLE @brennandunn

  2. OUR AGENDA TODAY: MAKE SELLING ONLINE MORE PROFITABLE

  3. PEOPLE WHO SELL STUFF

  4. CONSULTANTS

  5. THERE ARE 3 WAYS FOR BUSINESSES TO MAKE MORE MONEY

    1. Get more customers 2. Raise prices 3. Get more repeat purchases

  6. THERE ARE 3 WAYS FOR ONLINE STORES TO MAKE MORE

    MONEY 1. More transactions 2. Higher value per transaction 3. Increase customer lifetime value (CLTV)

  7. 1 INCREASE TRANSACTIONS

  8. DON’T MAKE ME THINK.

  9. WHO IS YOUR IDEAL CUSTOMER?

  10. …AND WHAT DO THEY WANT?

  11. pic of dave rodenbaughs thing I did for him

  12. pic of ugly, cluttered grid listing

  13. RETARGETING IS AWESOME

  14. DISPLAY NETWORK FACEBOOK / TWITTER

  15. GIVE SOMETHING AWAY FOR FREE

  16. pic of ugly, cluttered grid listing

  17. 2 INCREASE SALE TOTALS

  18. PACKAGING

  19. pic of ugly, cluttered grid listing

  20. PRICE ANCHORING

  21. UPSELL AT CHECKOUT / “THANK YOU”

  22. pic of ugly, cluttered grid listing

  23. 3 INCREASE CUSTOMER VALUE

  24. AUTOMATE UPSELLS

  25. GO BEYOND SEASONAL DISCOUNTS

  26. DON’T BE AFRAID TO EXPOSE YOUR R&D

  27. Thanks! Brennan Dunn @brennandunn doubleyourfreelancing.com