How to unfuck the web

Kode24 Dagen https://www.kode24-dagen.no/Program

Transcript

1. bruce@vivaldi.com, @brucelawson@vivaldi.social 1 How do we unfuck the web?
2. @brucel
3. THE WEB IS FUCKED! Kind of fucked anyway
5. What was supposed to be the most democratizing invention ever has turned into …
7. Enough profanity for a second, let's go back to the start.
8. https://www.theguardian.com/lifeandstyle/2026/jan/04/should-we-turn-the-internet-off
9. I won ’ t be the first to point out what the internet has offered to disabled people. It ’ s a place where someone I know, who finds speaking nearly impossible due to physical challenges, can be fluent, authoritative and, most importantly, properly listened to at last. Asurea
10. I have a conservative family and am in the closet and queer and trans. With the internet my world finally expanded and I finally became free. Kati777
11. For many people in the world, the internet provides one of the few opportunities for girls to study. I imagine that would be missed. GUsername1
13. Today
14. Rise of the Big Tech Oligarchs
15. bruce@vivaldi.com, @brucelawson@vivaldi.social 15
16. bruce@vivaldi.com, @brucelawson@vivaldi.social 16 •Advertising-driven web architecture •Do No Evil→ ❤💖💕🍆$$$$ •Web API proposals aligned with advertising •"A.I. overviews" replacing Search •Attempting to close Android app distribution Google D.O.B. 4 Sept 1998 Mountain View, CA
17. bruce@vivaldi.com, @brucelawson@vivaldi.social 17 •Migration of the web into closed social platforms •Algorithmic control of content distribution •Preys on kids, mental health •Subverting democracy •Genocide Facebook D.O.B. 4 Feb 2004 Menlo Park, California
18. bruce@vivaldi.com, @brucelawson@vivaldi.social 18 •Historic browser monopolization •“Embrace, extend, extinguish” strategy •IE6 stagnation •Copilot in all the things •FBI •Renewed browser monopolization Microsoft D.O.B. 4 April 1975 Redmond, WA
19. 19 bruce@vivaldi.com, @brucelawson@vivaldi.social
20. bruce@vivaldi.com, @brucelawson@vivaldi.social 20 •Safari •Mandatory WebKit browser engine on iOS •Restrictions on Progressive Web Apps •App Store over web applications Apple D.O.B. 1 April 1976 Cupertino, CA
21. bruce@vivaldi.com, @brucelawson@vivaldi.social The web -and apps- must be for ALL • people with disabilities (whether permanent, temporary or situational) • people on lower-powered devices, constrained networks, expensive data plans.
22. Progressive Web Apps • Web sites ++ • Can save to home screen, open full-screen • Can work offline (using Service Workers) • Much smaller initial install • Twitter, original Wordle, Starbucks, Uber, Pinterest, Tinder, Spotify https://web.dev/learn/pwa/ 22 bruce@vivaldi.com, @brucelawson@vivaldi.social
23. https://www.kryogenix.org/farmbound/ 23 bruce@vivaldi.com, @brucelawson@vivaldi.social
24. A better, more Webby alte r native • Free! Open Standards! • No gatekeeper, publish what you want • Write once, run anywhere • Instant update • No outside interference 24 bruce@vivaldi.com, @brucelawson@vivaldi.social
25. 25 bruce@vivaldi.com, @brucelawson@vivaldi.social https://2025.stateofjs.com/en-US/features/#browser_api_features
26. iOS Home Screen Web Apps “progressive web applications ” ( PWAs ) … eliminate the need to download a developer ’ s app through the App Store (or other means) at all. PWAs are increasingly available for and through mobile- based browsers and devices, including on iOS. PWAs are apps that are built using common web technology like HTML 5, but have the look, feel and functionality of a native app. Apple submission to Australian regulator 26 bruce@vivaldi.com, @brucelawson@vivaldi.social
27. <link rel="manifest" href="manifest.json"> 27 bruce@vivaldi.com, @brucelawson@vivaldi.social
29. Smart App Banners <meta name="apple-itunes-app" content="app- id=myAppStoreID, app-argument=myURL"> "Smart App Banners vastly improve users ’ browsing experience compared to other promotional methods. In iOS, Smart App Banners provide a consistent look and feel that users come to recognize." https://developer.apple.com/documentation/webkit/promoting_apps_with_smart_app_banners
30. 30 bruce@vivaldi.com, @brucelawson@vivaldi.social
31. bruce@vivaldi.com, @brucelawson@vivaldi.social X There ’ s an app for that. API /
32. APIs not in iOS browsers 32 bruce@vivaldi.com, @brucelawson@vivaldi.social
33. 33 bruce@vivaldi.com, @brucelawson@vivaldi.social https://2025.stateofjs.com/en-US/features/#browser_apis_pain_points https://2025.stateofjs.com/en-US/features/#browser_apis_pain_points
34. Rule 2.5.6 Apps that browse the web must use the appropriate WebKit framework and WebKit Javascript. https://developer.apple.com/app-store/review/guidelines/#software-requirements 34 bruce@vivaldi.com, @brucelawson@vivaldi.social
35. The illusion of competition 35 bruce@vivaldi.com, @brucelawson@vivaldi.social
36. bruce@vivaldi.com, @brucelawson@vivaldi.social 36
37. $25 – 30B per year
38. bruce@vivaldi.com, @brucelawson@vivaldi.social Apple Google Microsoft Facebook
39. bruce@vivaldi.com, @brucelawson@vivaldi.social Anthropic Open AI Perplexity Palantir
40. bruce@vivaldi.com, @brucelawson@vivaldi.social Du er her
43. bruce@vivaldi.com, @brucelawson@vivaldi.social 43
44. bruce@vivaldi.com, @brucelawson@vivaldi.social 44
47. open-web-advocacy.org 47 bruce@vivaldi.com, @brucelawson@vivaldi.social
48. Independent employee-owned browser based in Oslo, Norway. 48 bruce@vivaldi.com, @brucelawson@vivaldi.social
49. 49 bruce@vivaldi.com, @brucelawson@vivaldi.social
51. bruce@vivaldi.com, @brucelawson@vivaldi.social 51
52. bruce@vivaldi.com, @brucelawson@vivaldi.social 52
53. https://ec.europa.eu/commission/presscorner/api/files/document/print/en/ip_23_4328/IP_23_4328_EN.pdf 53 bruce@vivaldi.com, @brucelawson@vivaldi.social
54. bruce@vivaldi.com, @brucelawson@vivaldi.social 54 https://altstore.io
55. bruce@vivaldi.com, @brucelawson@vivaldi.social 55
56. bruce@vivaldi.com, @brucelawson@vivaldi.social https://corporateeurope.org/en/2025/10/big-tech-lobby-budgets-hit-record-levels
57. bruce@vivaldi.com, @brucelawson@vivaldi.social Big Tech outspends everyone on lobbying Big Pharma 40 mEUR Tobacco 14 mEUR Oil & Gas 30 mEUR Source: EU Transparency Register
58. bruce@vivaldi.com, @brucelawson@vivaldi.social Big Pharma 40 mEUR Big Tech 48 mEUR Tobacco 14 mEUR Oil & Gas 30 mEUR Source: EU Transparency Register Big Tech outspends everyone on lobbying
61. bruce@vivaldi.com, @brucelawson@vivaldi.social 61 bruce@vivaldi.com, @brucelawson@vivaldi.social https://european-alternatives.eu (map by https://europeantechmap.eu/)
62. bruce@vivaldi.com, @brucelawson@vivaldi.social Allemannsretten The right to roam
63. bruce@vivaldi.com, @brucelawson@vivaldi.social
65. bruce@vivaldi.com, @brucelawson@vivaldi.social √ 65 Thanks ’ n ’ snogz ! bruce@vivaldi.com @brucelawson@vivaldi.social * Other Bruce Lawsons are available. ** known to cause nausea in some jurisdictions.