Stop paying twice: how to eliminate search cannibalisation and maximise ROI - BrightonSEO x Hero Conf UK - April 2025

This talk is ideal for marketers of all backgrounds who are looking to align their Paid Media and Organic Search strategies to boost efficiency and maximise reach. An understanding of SERPs and organic rankings, along with a working knowledge of Google Ads are beneficial, but not necessary.

How do you solve a problem like traffic cannibalisation between Organic and Paid Search?

How do you ensure your search ads don’t steal traffic from your organic content, while ensuring your ads appear if your rank was ever to fluctuate?

Chris will answer these question, as he tells the story of how he overcame these challenges by creating a bespoke solution. He will cover the data used, the failures and obstacles he faced along the way and the results.

By the end of his talk, you will be able to identify if a similar solution would benefit your marketing strategy and how it will save your business money.

Transcript