How to Build an AI Search Optimization Roadmap

Where are we and how to move forward with AI Search Optimization. Learn the keys to optimize for AI search.

Transcript

1. How to Build an AI Search Optimization Roadmap Where are we and how to move forward THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
2. Hello, I’m Aleyda Solís THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM SEO Consultant & Founder ❏ International SEO Consultant & Founder at Orainti ❏ Creator of the SEOFOMO & AI Marketers Newsletters ❏ Maker of LearningAIsearch.com & LearningSEO.io Speaker & Author ❏ Author of SEO, Las Claves Esenciales ❏ Spoke at +200 events in +30 countries
3. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM I’m tired of the “AI has killed SEO” clickbait, over-hyped posts
4. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM Most decision makers are asking about AI search visibility, so it’s fundamental to address it with facts. Funnily, most don’t even call it GEO, just “AI Search Optimization” https://hub.seofomo.co/surveys/state-ai-search-optimization/
5. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM Semrush LLMs are expanding (not killing) Search as a discovery channel. +95% of ChatGPT users also use Google.
6. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM Despite ChatGPT growth, Google is still the search king with 18X visits. It had 97.2B vs 5.4B visits in September. Semrush
7. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM https://openai.com/index/how-people-are-using-chatgpt/ “ChatGPT Consumer use patterns can be thought in terms of Asking (49%), Doing (40%), and Expressing (11%)” There are new search behaviors enabled by AI platforms as well, not only Asking but also Doing and Expressing
8. LLMs answers also rely on grounding when current, factual information is needed, meaning SEO is vital for it. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM https://dejan.ai/blog/gpt-5-made-seo-irreplaceable/ LLMs Answers Retrieval / Grounding Data For dynamic, factual queries In “search mode” (like ChatGPT’s browsing) the model goes beyond static memory, retrieving real-time external information using it as grounding to produce more accurate, up-to-date answers. Pre-training Data For General knowledge Publicly available text (websites, books, papers, code, forums, etc.) and licensed/curated data, until the model’s knowledge cutoff date.
9. ChatGPT is even using Google search results via APIs (besides Bing’s one) for answers. I tested it first-hand. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM https://www.aleydasolis.com/en/ai-search/chatgpt-uses-google-serp-snippets-for-answers/
10. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM https://www.youtube.com/watch?v=ZF_sxLdfTbY& So SEO is not dead, just evolving, but: Is traditional SEO enough to succeed in AI Search platforms?
11. 1. Search Behavior 2. Query Handling 3. Optimization Target 4. Authority & Popularity Signals 5. Results Presentation THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM Let’s see what changes with AI Search, the industry state with it & how to align our optimization actions accordingly
12. 1. Search Behavior: Keywords vs Conversations & Actions SHORT, KEYWORD BASED, ONE OFF QUERIES WITH HIGH NAVIGATIONAL INTENT TRADITIONAL SEARCH LONG, CONVERSATIONAL BASED, MULTI-TURN QUERIES WITH HIGH TASK ORIENTED INTENT AI SEARCH THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
13. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM 2. Query Handling: Single Query vs Fan-out Match SINGLE QUERY MATCH TRADITIONAL SEARCH AI SEARCH QUERY FAN-OUT (MULTIPLE SUB-QUERIES MATCHES)
14. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM 3. Optimization Target: Page vs Passage level content PAGE LEVEL RELEVANCE TRADITIONAL SEARCH PASSAGE / CHUNK LEVEL RELEVANCE AI SEARCH
15. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM 4. Authority & Popularity Signals: Links vs Mentions LINKS AND ENGAGEMENT BASED POPULARITY AT DOMAIN AND PAGE LEVEL TRADITIONAL SEARCH MENTIONS/CITATIONS & ENTITY BASED AUTHORITY AT PASSAGE & CONCEPT LEVEL AI SEARCH
16. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM 5. Results: Ranked pages vs Synthesized answer RANKED LIST OF MULTIPLE LINKED PAGES TRADITIONAL SEARCH SINGLE SYNTHESIZED ANSWER WITH MENTIONS AND SECONDARY LINKS TO SOURCES AI SEARCH
17. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM But how do these shifts impact our optimization efforts to leverage AI as a marketing channel?
18. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM Let’s go through the keys of an AI search optimization roadmap highlighting main changes to take into account 1. Research and Assess your AI Search Platform Audience Behavior 2. Optimize for content AI crawlability and indexability 3. Establish business aligned “On Brand” Topical Authority 4. Optimize for Chunks Retrieval by structuring for humans 5. Optimize for Answer Synthesis with Concise Content 6. Optimize for Content Citation-Worthiness with EEAT 7. Grow Content Authoritativeness 3rd Party Signals 8. Optimize for Multi-Modal Support 9. Optimize for Personalization Resilient Content 10. Monitor Your content AI Search Performance
19. WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM 1. You can’t set the same goals and use the same metrics for AI search as you do with traditional search, as a performance only channel * Rankings * SERP Features Inclusion * Traffic * Conversions/Sales * Revenue * Customer Acquisition Cost * ROI * Visibility * Sentiment * Citations * Share of Voice * Conversions/Sales * Revenue * Customer Acquisition Cost * ROI vs Traditional Search AI Search
20. WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM https://www.growth-memo.com/p/what-our-ai-mode-user-behavior-study Clicks are rare in LLMs, left for few transactional queries, since decisions are made there but not conversions
21. WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM This is also shifting as we speak, with new AI shopping integrations in ChatGPT, facilitating conversions https://openai.com/index/buy-it-in-chatgpt/
22. WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM We need then to treat AI as both a branding and performance channel, assessing and measuring it with relevant KPIs and goals
23. 2. Start by evaluating your current AI traffic behavior and performance vs competitors: pages, conversions, etc. AI Looker Studio Dashboard WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM Semrush
24. WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM Semrush Identify the AI search platforms with the biggest potential towards your own audience, comparing your site vs competitors AI sources, to focus efforts accordingly
25. https://ai-visibility-index.semrush.com/ WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM Remember cited brands and mentions can change significantly per AI platform, depending on the vertical
26. https://ai-visibility-index.semrush.com/ It’s then a must to analyze and compare the different AI platforms preferred answer sources and formats for your vertical, to prioritize your efforts based on your own context WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
27. WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM Which are the those sources citing your competitors that you’re missing? Identify the pattern of missed citations Semrush AI SEO
28. WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM Establish those consistent patterns in answer formats and sources aligned with those of your site vs AI Mode ChatGPT
29. Don’t obsess over individual prompts and answers inclusions. Take their dynamic, personalized, context nature into account to identify topics & formats patterns instead Semrush AI SEO THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
30. WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM Prioritize those topics for which there’s a higher share of answers consistently grounded, that can be influenced THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM https://www.tryprofound.com/
31. 3. Establish an “on brand”, comprehensive topical authority, targeting the full customer journey with helpful, multimodal, indexable information that highlights your USP and genuinely helps customers Consideration * Reviews & Testimonials * Studies & Research * Comparison & Alternatives * Product Q&As * Community & Forum Content Decision * Comprehensive Product Description * Documentation & Manuals * Pricing & Plans Pages * Case Studies * Compliance content * Knowledge base articles * Troubleshooting Guides & FAQs * Community & support forum * Video tutorials Post-Purchase Support * Products How-To Guides & Tutorials * Thought Leadership & Expert Advice * FAQs * New product releases Awareness WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
32. Industry Insights Research, Stats & Trends, Surveys, Case Studies Product Insights Products descriptions, features comparisons, FAQs Business & Product Related UGC Reviews, Q&As, Help Center, Forums WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM I know that with Google AIO’s & LLMs many don’t want to invest in non-transactional content, but you need to establish topical authority to become citation worthy
33. WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM Cover multiple intents for the same topic, so your content aligns with many personalized subqueries, increasing surface area. Add contextual signals that aligns content with profile-based personalization, segmenting content for specific personas or use cases. Retain attention and engagement with fast, useful content that gives a satisfying user experience since AI search systems refine results based on user behavior, thumbs up/down, etc. This feedback loops into ranking and synthesis decisions for future answers. This is how you become personalization resilient: Covering the different intents through the full customer journey, targeting your different personas across use cases from the start
34. It’s possible to integrate informational content into your commercially targeted areas as well, in a helpful way WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
35. https://waikay.io/ Use AI optimization tools like Waikay to easily identify your topic gaps vs competitors to prioritize accordingly WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
36. https://www.keywordinsights.ai/ Along with content optimization tools to ensure topical coverage at a page level based on the targeted intent WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM https://ahrefs.com/ai-content-helper
37. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM https://ahrefs.com/blog/seo-chunk-optimization/ https://www.chris-green.net/post/content-structure-for-ai-search Structure for concise, easily readable content for humans to facilitate “chunk retrieval”, without obsessing +
38. EEAT Content Quality Checklist Focus on EEAT instead. To be cited, your content should be well-structured, accurate, up-to-date & authoritative WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
39. WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM https://about.ads.microsoft.com/en/blog/post/october-2025/optimizing-your-content-for-inclusion-in-ai-search-answers Avoid overloaded sentences, decorative symbols and unanchored claims without context, to minimize issues
40. https://sitebulb.com/ Rendering Difference Engine Chrome Extension Your content should be also indexable, so don’t use CSR JS for it, since non-Google AI platforms won’t render it WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
41. https://www.lazyspy.us/ This doesn’t only apply to text, but also your images and videos, which should be crawlable, indexable & relevant WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
42. Have you additionally checked if your robots.txt, CDN / firewall or hosting are blocking any AI bots by default? https://maxbraglia.com/ai-bot-analyzer WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
43. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM https://hub.seofomo.co/surveys/state-ai-search-optimization/ When asked, most SEOs said they’re auditing for AI content indexability but not monitoring AI bots crawls yet
44. Monitor your log files! Look for an increase of 404s due to hallucinations, & optimize your Not Found design too Jetoctopus WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
45. Digital PR Positive coverage, citations, backlinks from Media Sites Community Management Positive mentions from relevant social platforms and communities Link Building Backlinks from related, authoritative sites reviewing relevant businesses Branding Mentions, promotion, visibility alignment with brand positioning and voice 4. Growing your brand authoritativeness is a must going beyond link building, with community & digital PR efforts WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
46. https://www.airops.com/report/the-influence-of-offsite-signals-in-ai-search WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM 85% of brand mentions in AI search come from 3rd-party content: Owned & earned brand recognition should align
47. WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM Backlinks are not a requirement anymore, but preferred. Mentions should be positive and brand aligned too. Semrush
48. Advanced Web Ranking Identify the platforms consistently used as citation sources for your relevant topics: UGCs, specialized publications, aggregators, etc. In which of these you already have presence or can be established? WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
49. Semrush What’s the sentiment of your brand mentions in AI answers? What are the negative ones about? Where are they coming from? Do you have official presence there? Is it doable to address them? WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
50. https://www.similarweb.com/ WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM You can’t work on a silo! Note how these platforms can be different for each topic area, and might mean to prioritize based on existing PR & community management
51. WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM The alignment of these efforts is what will allow you to grow an AI recognizable brand authority that compounds
52. 5. These actions should be aligned with current SEO, product & branding activities, focusing on impact vs effort 1. How much are AI platforms already bringing to your traffic, revenue and impacting marketing goals? 2. How AI search behavior differ from traditional search? 3. What’s your visibility and traffic from relevant to target AI search queries vs competitors? What’s the growth opportunity? 4. How’s your content already optimized for relevant AI search queries? 5. How do the needed optimization actions overlap with existing or planned SEO, Digital PR & Community management efforts? What additional actions / investments are needed? 6. What’s the ROI from the additional efforts? Are they worthy? Prioritize accordingly WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
53. If you have a mature well integrated SEO process, you might only need to do a few shifts to support AI search Differences in User Search Behavior / Intents to target Bigger Role of third-party Citations / Mentions Different bots/user agents for which you might have specific crawlability rules Lack of CSR JS support by AI bots From Performance (traffic, conversions) only to Brand (visibility, sentiment, share of voice) and Performance metrics and goals Crawlability Indexability Relevance Popularity Metrics/Goals WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
54. While leaving space for testing and flexibility, since these are new platforms, & we are still discovering & adapting WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
55. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM In the survey, most said decision makers have allocated AI search budget but not as an independent channel yet https://hub.seofomo.co/surveys/state-ai-search-optimization/
56. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM https://hub.seofomo.co/surveys/state-ai-search-optimization/ Existing or planned AI search optimization work focuses on structured data, digital PR & content restructuring
57. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM Most said the goals for AI search optimization are related to visibility, traffic, conversions & awareness but many are still in wait-and-see mode https://hub.seofomo.co/surveys/state-ai-search-optimization/
58. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM https://hub.seofomo.co/surveys/state-ai-search-optimization/ AI Search Optimization is still nascent, and the industry is adapting after 25 years of stable search evolution
59. WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM This is why we need first party data about AI search user behavior and our content performance, directly from platforms, that allow us to make better decisions
60. Want to take the next AI Search Optimization steps? Download the AI Search Optimization Checklist For Free https://www.aleydasolis.com/en/ai-search/ai-search-optimization-checklist/ WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
61. Learn more about AI Search Optimization with free reliable resources from LearningAIsearch.com https://learningaisearch.com/ WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
62. Keep up with the latest AI Search news by subscribing to the Free SEOFOMO Newsletter, with an AI search section https://seofomo.co/ WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
63. Long Live SEO … for [AI Search / AI Mode / ChatGPT / TikTok / YouTube / Baidu / Any Platform Used for Search] WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
64. Thanks! Questions? SEO Consultant & Founder ❏ International SEO Consultant & Founder at Orainti ❏ Creator of the SEOFOMO & AI Marketers Newsletters ❏ Maker of LearningAIsearch.com & LearningSEO.io Speaker & Author ❏ Author of SEO, Las Claves Esenciales ❏ Spoke at +200 events in +30 countries WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM