Uber Developer Platform Overview for Apigee Webcast

These slides (minus videos and animations) accompany this video recording: https://youtu.be/Kvd9l6i0Blg

1. JULY, 28 2016 Build Moving Experiences Chris Messina, Developer Experience Lead Alexander Graebe, Developer Advocate
2. @uberdevelopers /uber-developers @chrismessina @agraebe
3. MILLIONS 60+ COUNTRIES 450+ CITIES 1M+ DRIVER PARTNERS OF RIDERS BILLIONS OF TRIPS
4. THE UBER PLATFORM VISION BUILD MOVING EXPERIENCES
5. THE UBER PLATFORM THEME BUILD MOVING EXPERIENCES Working with Developers Forging Partnerships Providing Tools Uber Cultural Value: Let builders build
6. THE UBER PLATFORM THEME BUILD MOVING EXPERIENCES Products that bring joy Getting people from A to B Features for people while they move Making daily life easier: Saving time & Money Uber Cultural Value: Make Magic
7. Uber is a technology & logistics company, 
 not just an app We move results for thousands of companies
8. THREE WAYS TO USE THE UBER PLATFORM Get a ride for your users Reach people while they ride Delivery on-demand
9. DEVELOPING WITH UBER Get a ride for your users RIDE REQUESTS
10. POINT A POINT B
11. POINT A POINT B INTENT TO RIDE
12. FUTURE INTENT INTENT TO RIDE POINT A POINT B
13. FUTURE INTENT INTENT TO RIDE /reminders Ride Reminders
14. POINT A FUTURE INTENT INTENT TO RIDE Ride Request Button Ride Request Widget Deep Links /request /products /estimates/price /estimates/time /requests/[id] /history /me Ride Details Ride Options Ride Request
15. Citymapper
16. Citymapper Transit planning Using deep links
17. Citymapper Transit planning Using deep links
18. Uber on Pebble Watch End-to-end ride request experience
20. Points of Interest Events Public Transit Travel Wearables Social & Messaging Maps Mobile OEM Health & Safety More on this soon… Retail & Loyalty Media & Gaming Hospitality
21. DEVELOPING WITH UBER Get a ride for your users RIDE REQUESTS
22. DEVELOPING WITH UBER Get a ride for your users Reach people while they ride RIDE REQUESTS TRIP EXPERIENCES
23. POINT A POINT B 2,000,000,000 TRIPS THE TRIP
24. POINT A POINT B 20 MINUTES PER TRIP ~ THE TRIP
25. POINT A POINT B 40,000,000,000 MINUTES OF FREE TIME ~ THE TRIP
26. POINT A POINT B CONTEXT MATTERS Trip Experiences should target: When the rider has free time Based on how much free time they have Where they’re coming from Where they’re going
27. GET CURRENT TRIP DETAILS GET /v1/requests/current all_trips scope 26 { "request_id":"2a2f3da4", "status":"accepted", "location":{ "latitude":37.7886532015, "bearing":135, "longitude":-122.3961987534 }, "pickup":{ "latitude":37.7872486012, “longitude":-122.4026315287, "eta":9 }, "destination":{ "latitude":37.7766874, “longitude":-122.394857, "eta":19 }, "driver": { "phone_number": "(555)555-5555", "rating": 5, "picture_url": "https:\/\/d1w2poirtb3as9.cloudfront.net\/img.jpeg", "name": "Bob" }, "vehicle":{ "make": "Bugatti", "model": "Veyron", "license_plate": "I<3Uber", "picture_url": "https:\/\/d1w2poirtb3as9.cloudfront.net\/car.jpeg" }, "eta":5, "surge_multiplier":1.0 }
28. { "request_id":"2a2f3da4", "status":"accepted", "location":{ "latitude":37.7886532015, "bearing":135, "longitude":-122.3961987534 }, "pickup":{ "latitude":37.7872486012, “longitude":-122.4026315287, "eta":9 }, "destination":{ "latitude":37.7766874, “longitude":-122.394857, "eta":19 }, "driver": { "phone_number": "(555)555-5555", "rating": 5, "picture_url": "https:\/\/d1w2poirtb3as9.cloudfront.net\/img.jpeg", "name": "Bob" }, "vehicle":{ "make": "Bugatti", "model": "Veyron", "license_plate": "I<3Uber", Rider pickup location EXAMPLE: NEWS & ENTERTAINMENT NINE MINUTES OF CONTENT FOR A NINE MINUTE TRIP
29. { "request_id":"2a2f3da4", "status":"accepted", "location":{ "latitude":37.7886532015, "bearing":135, "longitude":-122.3961987534 }, "pickup":{ "latitude":37.7872486012, “longitude":-122.4026315287, "eta":9 }, "destination":{ "latitude":37.7766874, “longitude":-122.394857, "eta":19 }, "driver": { "phone_number": "(555)555-5555", "rating": 5, "picture_url": "https:\/\/d1w2poirtb3as9.cloudfront.net\/img.jpeg", "name": "Bob" }, "vehicle":{ "make": "Bugatti", "model": "Veyron", "license_plate": "I<3Uber", Destination EXAMPLE: LOCAL GUIDES INSIGHTS FOR, AND OFFERS AROUND, YOUR DESTINATION
30. MessinaBot
31. =Contextually & personally relevant + +
32. Uber API Overview Modern API design patterns API Token & 
 OAuth 2.0 Authentication RESTful API Content-type application/json
33. Resources A look into the Rides SDK
34. Native access to the Uber Rides APIs Tools to authorize and authenticate users Bring the magic of Uber into your app github.com/uber/rides-ios-sdk Rides iOS SDK Open Source Swift SDK
35. Auth your users via the native Uber app No more username & password One tap and your app can start requesting rides Single Sign On Auth via Uber
36. Provide the full Uber experience without ever leaving your app An entirely embedded experience, from request to drop off Ride Requests Widget Experience Uber without the app
37. Just set your ride parameters and let the Uber app handle the ride experience Existing users will feel right at home Keep the focus on your app; let us handle the ride Deep Links Quick & easy
38. Highly configurable buttons let you get started easily Login Button lets you auth users using the method you want (Native, Authorization Code Grant, or Implicit Grant) Ride Requests Button allows you to request a ride using Deep Links, the Ride Request Widget, or custom API logic Uber Buttons Ride Requests Button & Login Button
39. API DEMO
40. DEVELOPING WITH UBER Get a ride for your users Reach people while they ride RIDE REQUESTS TRIP EXPERIENCES
41. DEVELOPING WITH UBER Get a ride for your users Reach people while they ride RIDE REQUESTS TRIP EXPERIENCES Delivery on-demand UBER RUSH
42. Make getting anything in your city more convenient, affordable, and reliable than picking it up yourself. THE UBER RUSH MISSION
43. Jan 2016 Jun 2016 Oct 2015 HISTORY OF UBER RUSH
44. Jan 2016 Jun 2016 Oct 2015 UberRUSH now open for business Moving Local Businesses HISTORY OF UBER RUSH
45. Jan 2016 Jun 2016 Oct 2015 A custom delivery solution powered by UberRUSH UberRUSH now open for business Moving Local Businesses Moving Enterprise Businesses HISTORY OF UBER RUSH
46. Jan 2016 Jun 2016 Oct 2015 A custom delivery solution powered by UberRUSH UberRUSH now open for business Moving Local Businesses Moving Enterprise Businesses Developers, your UberRUSH API is arriving now Moving Developers HISTORY OF UBER RUSH Moving Local Businesses
47. POINT A POINT B POST RIDE RIDE LATER RIDE NOW UBER RUSH POST DELIVERY ORDER LATER ORDER NOW
48. POINT A POINT B POST RIDE RIDE LATER RIDE NOW UBER RUSH POST DELIVERY ORDER LATER ORDER NOW
49. POINT A POINT B POST RIDE RIDE LATER RIDE NOW UBER RUSH POST DELIVERY ORDER LATER ORDER NOW /deliveries/[id] /deliveries Delivery Details /deliveries /deliveries/quote Delivery Options Delivery Request
50. PYTHAGORAS Challenges and Obstacles • Maintain high quality pizza at hyper-fast speed (15 min) • Limited number of full time couriers • Unpredictable demand curve • Limited area of available delivery • Logistics added an additional layer of complexity By Integrating the UberRUSH API: • Allowed expansion across San Francisco • 100% reliability — “no couriers available” • Less overhead & positive unit economics
51. UP SONDER The Opportunity • Team identified a lucrative market with high potential • Consumers didn’t want to purchase their own drones (Ebay, Amazon, etc.) • Craigslist was the only interim solution — lacked safety, too sparse, and used up too much time Creating new “Uber for X” businesses • Able to create a marketplace platform for drone rentals • Saving time for consumers and ensuring exchanges are secured
52. @uberdevelopers /uber-developers @chrismessina @agraebe