all-day battery life • Design-driven innovation (distributed as apps) • Socially driven discovery & adoption (virality) How the medium changed 1968 2007
Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 0 500 1,000 1,500 2,000 2,500 3,000 MESSAGING APPS HAVE SURPASSED SOCIAL NETWORKS Monthly active users for top 4 social networks and messaging apps Big 4 Messaging Apps Big 4 Social Networking Apps Millions BI INTELLIGENCE Source: Companies, Bi Intelligence