Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Product thinking with JTBD

Avatar for Coby Chapple Coby Chapple
July 12, 2017
Design
0
190

Product thinking with JTBD

Quick introduction to the JTBD (Jobs to be done) framework. Presented at Makers Academy, London, on July 12, 2017.
Avatar for Coby Chapple

Coby Chapple

July 12, 2017
Tweet

More Decks by Coby Chapple

See All by Coby Chapple
GitHub Flow for Designers
Avatar for Coby Chapple cobyism
1
350
Asynchronous Communication For The Win!
Avatar for Coby Chapple cobyism
0
280
GitHub Flow — AWS Summit Tokyo 2015
Avatar for Coby Chapple cobyism
16
4.3k
Belfast Ruby - Interesting things from the GitHub codebase
Avatar for Coby Chapple cobyism
3
330
Static Sites with Jekyll and GitHub Pages
Avatar for Coby Chapple cobyism
9
1.5k
How design happens at GitHub (Osaka, 2014)
Avatar for Coby Chapple cobyism
0
53
How GitHub Works (GitHub Kaigi, Tokyo, 2014)
Avatar for Coby Chapple cobyism
93
34k
Remote by default (BACON 2014)
Avatar for Coby Chapple cobyism
3
1.5k
How design happens at GitHub (ScotlandJS, 2014)
Avatar for Coby Chapple cobyism
5
1.3k

Other Decks in Design

See All in Design
250131_product meetup
Avatar for Motoko Ishida motokoishida
0
180
同人音声のための、 最高の視聴体験を求めて【サブカル×デザインMeetUP！】
Avatar for viviON Design vivion
0
550
なぜプレイドにデザインエンジニアが必要だったのか？
Avatar for t32k t32k
0
290
共通言語としてのデザイントークンと Figmaでの運用
Avatar for Yuki Kamahori kamy0042
0
350
Haley's adventure chase
Avatar for Ivette Molina ivettetwin
0
160
20250129_DAST28_実空間にデジタル資源の接点をデザインする
Avatar for majimasachi majimasachi
0
360
Kid Cowboy 103
Avatar for Marilu Molina marilutwin
0
190
プロダクトデザインの「守破離」の「破」について
Avatar for HAYASHIRINE hayashirine
0
340
デザイナーとPMの両ロール_３つのポイント
Avatar for toy toy1618
1
290
Storyboard Honey
Avatar for Rocío Parrón rocioparronrubio
0
220
なぜ今必要？Figma×SmartHR×DMM.com×一休 エンジニア視点で考えるデザインシステム
Avatar for Hiroki Tani hilokifigma
1
930
DC Style Redesign
Avatar for Brynn McDucky P. mcduckyart
0
100

Featured

See All Featured
How to train your dragon (web standard)
Avatar for Monica Dinculescu notwaldorf
91
6k
A Tale of Four Properties
Avatar for Chris Coyier chriscoyier
159
23k
Exploring the Power of Turbo Streams & Action Cable | RailsConf2023
Avatar for Kevin Liebholz kevinliebholz
32
5.8k
Typedesign – Prime Four
Avatar for Hannes Fritz hannesfritz
41
2.6k
We Have a Design System, Now What?
Avatar for Morgane Peng morganepeng
52
7.6k
個人開発の失敗を避けるイケてる考え方 / tips for indie hackers
Avatar for panda_program panda_program
105
19k
"I'm Feeling Lucky" - Building Great Search Experiences for Today's Users (#IAC19)
Avatar for Dan Newman danielanewman
227
22k
Imperfection Machines: The Place of Print at Facebook
Avatar for Scott Boms scottboms
267
13k
Java REST API Framework Comparison - PWX 2021
Avatar for Matt Raible mraible
31
8.6k
The MySQL Ecosystem @ GitHub 2015
Avatar for Sam Lambert samlambert
251
12k
Fashionably flexible responsive web design (full day workshop)
Avatar for Andy Clarke malarkey
407
66k
Scaling GitHub
Avatar for Zach Holman holman
459
140k

Transcript

  1. JTBD JOBS TO BE DONE

  2. What is it for?

  3. This matters. A lot.

  4. Milkshakes.

  5. JTBD Timeline

  6. None

  7. JTBD Forces

  8. None

  9. Competing for the JTBD

  10. None

  11. What about Personas?

  12. None

  13. What about User Stories?

  14. User Stories

  15. Job Stories

  16. What is it for?

  17. What was this for?

  18. Thank you. — @cobyism