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Product thinking with JTBD

Coby Chapple
July 12, 2017
Design
0
180

Product thinking with JTBD

Quick introduction to the JTBD (Jobs to be done) framework. Presented at Makers Academy, London, on July 12, 2017.

Coby Chapple

July 12, 2017
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Transcript

  1. JTBD JOBS TO BE DONE

  2. What is it for?

  3. This matters. A lot.

  4. Milkshakes.

  5. JTBD Timeline

  6. None

  7. JTBD Forces

  8. None

  9. Competing for the JTBD

  10. None

  11. What about Personas?

  12. None

  13. What about User Stories?

  14. User Stories

  15. Job Stories

  16. What is it for?

  17. What was this for?

  18. Thank you. — @cobyism