2025 to 2030: A marketing strategy for Cloud Foundry

To be presented at Cloud Foundry Day North America, 2025.

Transcript

1. 1 Coté – CF Day NA 2025 – May yth, 2025 Cloud Foundry Marketing Suggestions
2. 2 Opportunities & urgency Cloud Foundry is for developers Legible value (“ROI”) More (customer) stories
3. 3 Opportunity
4. 4 Source: IDC, IDC Cloud Pulse, 3Q24: Executive Summary — Vendor Perception, doc #US51134624, December 2024. n=1,724 IT decision makers, developers and LOB cloud influencers and decision makers; 35% tech companies, 25% 1k to 4.9k staff, 25% 5k+ staff. 44% dedicated environment
5. 5 Source: “1H24 CIO Survey: 2024 Outlook Sustained,” Barclays, April, 2024. n=100, 94% were CIOs, NA and EMEA, 7% tech companies. Thus: 58% private cloud
6. 6 Source: AI generated Trump Cloud; “The Cloud Man,” found on Whoopah, does not appear to ben actual Rene Magritte painting. 🇺🇸 🇪🇺
7. 7 Source: IDC White Paper, sponsored by Broadcom, On-Premises AI Infrastructure Balances Innovation and Security, doc #US52747024 December, 2024. Conducted July, 2024, n=411.
8. 8 Coté https://newsletter.cote.io/ | cote@broadcom.com
9. 9 Positioning
11. 11 2010 – OpenStack 2011 – Cloud Foundry 2014 - Kubernetes Source: Wikipedia, accessed May 6th, 2025.
12. 12 DJ Hyde & Sikh San Diego, October 2012 Unintentional Coté Atlanta, May 2014
13. 13 Slide inspired by Andrew Clay Shafer.
14. 14 “The initial experience, that 'wall of yaml,' as we like to say, when you configure your first application can be a little bit daunting. And, I'm sorry about that. We never really intended folks to interact directly with that subsystem. It’s, more or less, developed a life of its own over time.” Craig McLuckie, SpringOne 2021
15. 15 Kubernetes is for operators
16. 16 Source: VMware, Apr 12, 2011, part 01, part 02, part 03, part 04, part 05, part 06, part 07, part 08, part 09.
17. 17 Source: VMware, Apr 12, 2011, part 01, part 02, part 03, part 04, part 05, part 06, part 07, part 08, part 09.
18. 18 Cloud Foundry is for developers
20. 20 Cloud Foundry is for developers
21. 21 Developers can’t install Cloud Foundry.
23. 23 It is difficult to get a [person] to understand something when [their] salary depends upon [them] not understanding it.” I, Candidate for Governor: And How I Got Licked, Upton Sinclair, 1935. “
24. 24 We need Cloud Foundry on developer laptops
25. 25 April 2019 First post: November 2015 February, 2025 Source: CloudFoundry.org newsroom, accessed May 7th, 2025.
26. 26 Some marketing tools
28. 28 What have you done for me lately?” Tales of ROI, or, Metrics == Money “
29. 29 Thanks! Slides 📨 https://newsletter.cote.io/ 🏢 cote@broadcom.com