Gamification of Engagement & Culture

Based on a presentation made to a graduate class of students at Northeastern University. Describes how employee engagement evolved since the Taylorism era. Also explains the key role that Gamification can play within a company to increase employee engagement and improve the overall culture. Covers how to avoid the "Dark Side" of Gamification and the main problems associated with its growing popularity.

Transcript

1. GAMIFICATION OF ENGAGEMENT & CULTURE Designed by @DanBenoni
2. Who are we? ( say hi on  ) #EnGamification @DanBenoni Gamification Designer @JeffFermin Employee Engagement Consultant
3. ? ? ? R Presentation: 3 steps 2. Culture 1. Engagement 3. Gamification m ;
4. m R ; 1 EMPLOYEE ENGAGEMENT ;
5. What is Employee Engagement? # Workplace approach ; Employees committed I Organization’s goals l Own well-being ?
7. Frederick W. Taylor reward Early 1900s punishment
8. Simple & Repetitive Early 1900s Extrinsic motivation: •Pay check •Bonus •Promotion
10. Intrinsic motivation: •Mastery •Autonomy •Purpose Complex & Diverse Today
11. Today Complex & Diverse More Money ≠ More Motivation
12. Problem
13. Problem 25% 20% 55% # Average office
14. “MOTHER OF GOD...”
15. 75% $350 B
16. + + = $350 B
17. That’s 5x Bill Gates!
18. More reasons to care l ; I +87% Employee Retention +16% Profitability & Productivity 2x Customer Loyalty
19. 3 Engagement Drivers “Three”... get it?
20. 3 Engagement Drivers Mastery Autonomy Purpose Recognition S Feedback W Culture & Fun n
21. m R ; 2 CULTURE m ;
22. #animonday
26. 5 Types of Initiatives 1 2 3 4 5 Social n Performance k Wellness l Philanthropy m Environment U
27. company = car
28. ...culture = engine
29. ...initiatives = fuel
30. the problem is ...options are limited.
31. OPTION 1 The Traditional Approach.
32. The Traditional Approach ? ? ? Paper & Boards Spreadsheets Emails Fun-Factor Feedback Recognition Example: Pedometer Challenge
33. OPTION 2 The Engaging Approach. TESLA
34. “we want employees to participate more...” The Engaging Approach Challenge Participate to a volunteering activity Participate to a sport activity with colleagues Organize a social activity Refer a new candidate Retweet a blog about the company I did it I did it I did it I did it I did it Challenge EPIC OFFICE PARTY! 94% participation!
35. m R ; 3 GAMIFICATION R ; m
36. Ever heard about gamification?
37. ga·mi·fi·ca·tion noun Application of game mechanics in other areas of activity to engage users and solve problems.
38. Gamification: Trend & Hype 70% of Global 2000 will have a least one gamified application # By 2014...
39. ? ? ? ? ? Gamification: Elements k Points N Levels j Achievements O Leaderboards Q Rewards (= S.A.P.S.)
40. ? ? ? ? Rewards: S.A.P.S. Status Access Power Stuff > > >
41. Gamification: The Dark Side •Focus only on extrinsic rewards •Poor game flow & design •Faking intrinsic value
42. Gamification + Engagement Q: “What’s better? Intrinsic... or Extrinsic?” A: Both. Align intrinsic motivation with extrinsic rewards (S.A.P.S.).
43. Gamification + Engagement ... but you CAN change the context to make it more engaging. You CAN’T cheat the intrinsic value of something by adding game mechanics... “
44. Example 5% 12% rewards teams 70%
45. FINAL RECAP
46. M A P Recap part 1: Engagement Recognition Feedback Culture & Fun Mastery S Autonomy W Purpose n
47. Recap part 2: Culture Culture Initiatives Company
48. Recap part 3: Gamification Intrinsic value Gamification Intrinsic value more visible + =
49. õ Thank you! Questions? @DanBenoni Gamification Designer @JeffFermin Employee Engagement Consultant
50. The End
51. References & Credits http://www.forbes.com/sites/kevinkruse/2012/09/04/why-employee-engagement/ https://www.yammer.com/wp-content/uploads/2012/04/ Employee_Engagement_Overview_Brochure.pdf http://businessjournal.gallup.com/content/247/the-high-cost-of-disengaged-employees.aspx Gamification by Design, Gabe Zichermann Drive, Daniel Pink. http://www.merriam-webster.com/ http://www.flickr.com/photos/hello_naomi/2207881678/sizes/l/in/photostream/ http://www.liveinthegrey.com/wp-content/uploads/2013/03/Carrot_Stick.jpeg