Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Talia Wolf — ‘Unlocking the Missing Link to CRO...

Avatar for Distilled Distilled
November 18, 2015
Technology
0
190

Talia Wolf — ‘Unlocking the Missing Link to CRO: Emotional Targeting’

Avatar for Distilled

Distilled

November 18, 2015
Tweet

More Decks by Distilled

See All by Distilled
Wil Reynolds — Paid Search Strategies SEOs will Love
Avatar for Distilled distilled
0
140
Rand Fishkin — Search Ranking Factors in 2015 What Data, Opinions, and Testing Reveal
Avatar for Distilled distilled
0
200
Larry Kim — The Top 10 Facebook & Twitter Advertising Hacks of All Time
Avatar for Distilled distilled
0
160
Will Critchlow - Practical Tips for the Future of Search II
Avatar for Distilled distilled
0
280
Tom Anthony - New Paradigms: Five Fundamental Changes in Search II
Avatar for Distilled distilled
0
320
Aaron Friedman — ‘Google's Predictable Content Preference’
Avatar for Distilled distilled
0
290
Aleyda Solis — ‘Unlocking Growth Opportunities with Search Analytics’
Avatar for Distilled distilled
0
230
Anum Hussain — ‘Topics Over Keywords: An SEO-Driven Approach to Content Marketing’
Avatar for Distilled distilled
0
290
Casie Gillette — ‘21 Must-Have PR Tools and Tactics’
Avatar for Distilled distilled
0
180

Other Decks in Technology

See All in Technology
仕様駆動 x Codex で 超効率開発
Avatar for Izumu KUSUNOKI ismk
2
1.5k
現地速報！Microsoft Ignite 2025 M365 Copilotアップデートレポート
Avatar for Kaz Asada | しがない情シス kasada
1
610
[CV勉強会@関東 ICCV2025 読み会] World4Drive: End-to-End Autonomous Driving via Intention-aware Physical Latent World Model (Zheng+, ICCV 2025)
Avatar for abemii_ abemii
0
230
Flutterで実装する実践的な攻撃対策とセキュリティ向上
Avatar for FujiKinaga fujikinaga
2
440
Introducing RFC9111 / YAPC::Fukuoka 2025
Avatar for Ken’ichiro Oyama k1low
1
260
なぜThrottleではなくDebounceだったのか？ 700並列リクエストと戦うサーバーサイド実装のすべて
Avatar for Yoshiori SHOJI yoshiori
13
4.6k
入社したばかりでもできる、 アクセシビリティ改善の第一歩
Avatar for una unachang113
2
220
[CV勉強会@関東 ICCV2025] WoTE: End-to-End Driving with Online Trajectory Evaluation via BEV World Model
Avatar for Shin-kyoto shinkyoto
0
270
2ヶ月で新規事業のシステムを0から立ち上げるスタートアップの舞台裏
Avatar for Shoma Okamoto shmokmt
0
160
⽣成 AI で進化する AWS オブザーバビリティ
Avatar for o11yfes o11yfes2023
0
130
生成AIではじめるテスト駆動開発
Avatar for puku0x puku0x
0
120
【M3】攻めのセキュリティの実践！プロアクティブなセキュリティ対策の実践事例
Avatar for mizu axelmizu
0
170

Featured

See All Featured
Statistics for Hackers
Avatar for Jake VanderPlas jakevdp
799
220k
No one is an island. Learnings from fostering a developers community.
Avatar for Antonio thoeni
21
3.5k
Intergalactic Javascript Robots from Outer Space
Avatar for Vicent Martí tanoku
273
27k
Documentation Writing (for coders)
Avatar for Carmen Chung carmenintech
76
5.1k
Art, The Web, and Tiny UX
Avatar for Lynn Fisher lynnandtonic
303
21k
The Pragmatic Product Professional
Avatar for Laura Van Doore lauravandoore
36
7k
Designing for Performance
Avatar for Lara Hogan lara
610
69k
Fireside Chat
Avatar for paigeccino paigeccino
41
3.7k
Build your cross-platform service in a week with App Engine
Avatar for Jose L jlugia
234
18k
Helping Users Find Their Own Way: Creating Modern Search Experiences
Avatar for Dan Newman danielanewman
31
2.9k
[RailsConf 2023 Opening Keynote] The Magic of Rails
Avatar for Eileen M. Uchitelle eileencodes
31
9.7k
It's Worth the Effort
Avatar for 3n 3n
187
28k

Transcript

  1. Unlocking The Missing Link in CRO: Emotional Targeting Talia Wolf

    | Conversioner.com Taliagw
  2. None

  3. @taliagw

  4. @taliagw

  5. Me @taliagw

  6. @taliagw

  7. @taliagw

  8. @taliagw

  9. @taliagw

  10. People don’t remember what you said, they remember how you

    made them feel Maya Angelou @taliagw

  11. @conversioner_ @taliagw #CTAConf @taliagw

  12. @taliagw

  13. @taliagw

  14. @conversioner_ @taliagw #CTAConf

  15. Emotional Targeting Make it about the customer Show it Don’t

    just say it Test Concepts not elements @taliagw

  16. Making it about the customer @taliagw

  17. Making it about the customer @taliagw

  18. Making it about the customer @taliagw In Marketing: You’re not

    Harry Potter, you’re Dumbledore.

  19. @taliagw

  20. @taliagw

  21. @conversioner_ @taliagw #CTAConf @taliagw

  22. 35% Revenues @taliagw

  23. Show It, Don’t Tell It @taliagw

  24. That’s 3 seconds shorter than a gold fish! Humans have

    an attention span of under 6 seconds. Microsoft @taliagw

  25. @taliagw

  26. @taliagw

  27. @taliagw

  28. 97% Revenues @taliagw

  29. Testing Concepts Not Elements @taliagw

  30. @taliagw

  31. @taliagw

  32. 23% Revenues @taliagw

  33. 78% Revenues @taliagw

  34. Emotional Targeting Framework @taliagw

  35. 35 @taliagw

  36. 36 Emotion Setting Words Visual (things, activities) Colour Current Feeling

    Desired Feeling Emotional Targeting Framework @taliagw

  37. [email protected]

  38. @conversioner_ @taliagw #CTAConf Case Study 1

  39. @taliagw

  40. Emotional Triggers: Confidence Inspiration @taliagw Superiority

  41. @taliagw

  42. Testing Concepts About the Customer Showing it @taliagw

  43. 42% Revenues @conversioner_ @taliagw

  44. Case Study 2

  45. @taliagw

  46. @taliagw

  47. @taliagw

  48. Emotional Triggers: Energetic Anticipation Excitement @taliagw

  49. @taliagw

  50. Testing Concepts About the Customer Showing it @taliagw

  51. 550% Revenues @conversioner_ @taliagw

  52. @taliagw

  53. @taliagw

  54. Marketing isn’t a battle of products it’s a battle of

    perceptions. Jack Trout @taliagw

  55. @conversioner_ @taliagw #CTAConf

  56. Contact me: @conversioner_ [email protected] conversioner.com/blog @taliagw