Talia Wolf — ‘Unlocking the Missing Link to CRO: Emotional Targeting’

Transcript

1. Unlocking The Missing Link in CRO: Emotional Targeting Talia Wolf | Conversioner.com Taliagw
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5. Me @taliagw
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10. People don’t remember what you said, they remember how you made them feel Maya Angelou @taliagw
11. @conversioner_ @taliagw #CTAConf @taliagw
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14. @conversioner_ @taliagw #CTAConf
15. Emotional Targeting Make it about the customer Show it Don’t just say it Test Concepts not elements @taliagw
16. Making it about the customer @taliagw
17. Making it about the customer @taliagw
18. Making it about the customer @taliagw In Marketing: You’re not Harry Potter, you’re Dumbledore.
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21. @conversioner_ @taliagw #CTAConf @taliagw
22. 35% Revenues @taliagw
23. Show It, Don’t Tell It @taliagw
24. That’s 3 seconds shorter than a gold fish! Humans have an attention span of under 6 seconds. Microsoft @taliagw
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28. 97% Revenues @taliagw
29. Testing Concepts Not Elements @taliagw
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32. 23% Revenues @taliagw
33. 78% Revenues @taliagw
34. Emotional Targeting Framework @taliagw
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36. 36 Emotion Setting Words Visual (things, activities) Colour Current Feeling Desired Feeling Emotional Targeting Framework @taliagw
37. talia@conversioner.com
38. @conversioner_ @taliagw #CTAConf Case Study 1
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40. Emotional Triggers: Confidence Inspiration @taliagw Superiority
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42. Testing Concepts About the Customer Showing it @taliagw
43. 42% Revenues @conversioner_ @taliagw
44. Case Study 2
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48. Emotional Triggers: Energetic Anticipation Excitement @taliagw
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50. Testing Concepts About the Customer Showing it @taliagw
51. 550% Revenues @conversioner_ @taliagw
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54. Marketing isn’t a battle of products it’s a battle of perceptions. Jack Trout @taliagw
55. @conversioner_ @taliagw #CTAConf
56. Contact me: @conversioner_ talia@conversioner.com conversioner.com/blog @taliagw