Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Talia Wolf — ‘Unlocking the Missing Link to CRO...

Avatar for Distilled Distilled
November 18, 2015
Technology
0
200

Talia Wolf — ‘Unlocking the Missing Link to CRO: Emotional Targeting’

Avatar for Distilled

Distilled

November 18, 2015
Tweet

More Decks by Distilled

See All by Distilled
Wil Reynolds — Paid Search Strategies SEOs will Love
Avatar for Distilled distilled
0
150
Rand Fishkin — Search Ranking Factors in 2015 What Data, Opinions, and Testing Reveal
Avatar for Distilled distilled
0
220
Larry Kim — The Top 10 Facebook & Twitter Advertising Hacks of All Time
Avatar for Distilled distilled
0
170
Will Critchlow - Practical Tips for the Future of Search II
Avatar for Distilled distilled
0
300
Tom Anthony - New Paradigms: Five Fundamental Changes in Search II
Avatar for Distilled distilled
0
340
Aaron Friedman — ‘Google's Predictable Content Preference’
Avatar for Distilled distilled
0
310
Aleyda Solis — ‘Unlocking Growth Opportunities with Search Analytics’
Avatar for Distilled distilled
0
250
Anum Hussain — ‘Topics Over Keywords: An SEO-Driven Approach to Content Marketing’
Avatar for Distilled distilled
0
310
Casie Gillette — ‘21 Must-Have PR Tools and Tactics’
Avatar for Distilled distilled
0
200

Other Decks in Technology

See All in Technology
AIエージェントで変わる開発プロセス ― レビューボトルネックからの脱却
Avatar for LINEヤフーTech (LY Corporation Tech) lycorptech_jp
PRO
2
790
Introduction to Sansan Meishi Maker Development Engineer
Avatar for Sansan, Inc. sansan33
PRO
0
360
AWS CDK の目玉新機能「Mixins」とは / cdk-mixins
Avatar for k.goto gotok365
2
290
【2026年版】生成AIによる情報システムへのインパクト
Avatar for Takaaki Yayoi taka_aki
0
190
AIに視覚を与えモバイルアプリケーション開発をより円滑に行う
Avatar for LINEヤフーTech (LY Corporation Tech) lycorptech_jp
PRO
1
570
Digitization部 紹介資料
Avatar for Sansan, Inc. sansan33
PRO
1
6.9k
社内でAWS BuilderCards体験会を立ち上げ、得られた気づき / 20260225 Masaki Okuda
Avatar for SHIFT EVOLVE shift_evolve
PRO
1
150
【５分でわかる】セーフィー エンジニア向け会社紹介
Avatar for Safie safie_recruit
0
43k
サンタコンペ2025完全攻略 ～お前らの焼きなましは遅すぎる～
Avatar for terry-u16 terryu16
1
540
Snowflakeデータ基盤で挑むAI活用 〜4年間のDataOpsの基礎をもとに〜
Avatar for K.Mitsuhashi kaz3284
1
290
バクラクのSREにおけるAgentic AIへの挑戦/Our Journey with Agentic AI
Avatar for SadayoshiTada taddy_919
1
490
全自動で回せ！Claude Codeマーケットプレイス運用術
Avatar for ugo yukyu30
3
140

Featured

See All Featured
Ten Tips & Tricks for a 🌱 transition
Avatar for Manu Carrasco Molina stuffmc
0
82
Evolution of real-time – Irina Nazarova, EuRuKo, 2024
Avatar for Irina Nazarova irinanazarova
9
1.2k
JavaScript: Past, Present, and Future - NDC Porto 2020
Avatar for David Neal reverentgeek
52
5.9k
Why Our Code Smells
Avatar for Brandon Keepers bkeepers
PRO
340
58k
Templates, Plugins, & Blocks: Oh My! Creating the theme that thinks of everything
Avatar for Michelle Schulp Hunt marktimemedia
31
2.7k
YesSQL, Process and Tooling at Scale
Avatar for Rocio Delgado rocio
174
15k
From π to Pie charts
Avatar for Rasagy Sharma rasagy
0
140
Dealing with People You Can't Stand - Big Design 2015
Avatar for Cassini Nazir cassininazir
367
27k
The Cost Of JavaScript in 2023
Avatar for Addy Osmani addyosmani
55
9.7k
The Art of Delivering Value - GDevCon NA Keynote
Avatar for David Neal reverentgeek
16
1.9k
Designing for Timeless Needs
Avatar for Cassini Nazir cassininazir
0
150
For a Future-Friendly Web
Avatar for Brad Frost brad_frost
183
10k

Transcript

  1. Unlocking The Missing Link in CRO: Emotional Targeting Talia Wolf

    | Conversioner.com Taliagw
  2. None

  3. @taliagw

  4. @taliagw

  5. Me @taliagw

  6. @taliagw

  7. @taliagw

  8. @taliagw

  9. @taliagw

  10. People don’t remember what you said, they remember how you

    made them feel Maya Angelou @taliagw

  11. @conversioner_ @taliagw #CTAConf @taliagw

  12. @taliagw

  13. @taliagw

  14. @conversioner_ @taliagw #CTAConf

  15. Emotional Targeting Make it about the customer Show it Don’t

    just say it Test Concepts not elements @taliagw

  16. Making it about the customer @taliagw

  17. Making it about the customer @taliagw

  18. Making it about the customer @taliagw In Marketing: You’re not

    Harry Potter, you’re Dumbledore.

  19. @taliagw

  20. @taliagw

  21. @conversioner_ @taliagw #CTAConf @taliagw

  22. 35% Revenues @taliagw

  23. Show It, Don’t Tell It @taliagw

  24. That’s 3 seconds shorter than a gold fish! Humans have

    an attention span of under 6 seconds. Microsoft @taliagw

  25. @taliagw

  26. @taliagw

  27. @taliagw

  28. 97% Revenues @taliagw

  29. Testing Concepts Not Elements @taliagw

  30. @taliagw

  31. @taliagw

  32. 23% Revenues @taliagw

  33. 78% Revenues @taliagw

  34. Emotional Targeting Framework @taliagw

  35. 35 @taliagw

  36. 36 Emotion Setting Words Visual (things, activities) Colour Current Feeling

    Desired Feeling Emotional Targeting Framework @taliagw

  37. [email protected]

  38. @conversioner_ @taliagw #CTAConf Case Study 1

  39. @taliagw

  40. Emotional Triggers: Confidence Inspiration @taliagw Superiority

  41. @taliagw

  42. Testing Concepts About the Customer Showing it @taliagw

  43. 42% Revenues @conversioner_ @taliagw

  44. Case Study 2

  45. @taliagw

  46. @taliagw

  47. @taliagw

  48. Emotional Triggers: Energetic Anticipation Excitement @taliagw

  49. @taliagw

  50. Testing Concepts About the Customer Showing it @taliagw

  51. 550% Revenues @conversioner_ @taliagw

  52. @taliagw

  53. @taliagw

  54. Marketing isn’t a battle of products it’s a battle of

    perceptions. Jack Trout @taliagw

  55. @conversioner_ @taliagw #CTAConf

  56. Contact me: @conversioner_ [email protected] conversioner.com/blog @taliagw