Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Talia Wolf — ‘Unlocking the Missing Link to CRO...
Search
Distilled
November 18, 2015
Technology
0
190
Talia Wolf — ‘Unlocking the Missing Link to CRO: Emotional Targeting’
Distilled
November 18, 2015
Tweet
Share
More Decks by Distilled
See All by Distilled
Wil Reynolds — Paid Search Strategies SEOs will Love
distilled
0
120
Rand Fishkin — Search Ranking Factors in 2015 What Data, Opinions, and Testing Reveal
distilled
0
170
Larry Kim — The Top 10 Facebook & Twitter Advertising Hacks of All Time
distilled
0
140
Will Critchlow - Practical Tips for the Future of Search II
distilled
0
270
Tom Anthony - New Paradigms: Five Fundamental Changes in Search II
distilled
0
300
Aaron Friedman — ‘Google's Predictable Content Preference’
distilled
0
270
Aleyda Solis — ‘Unlocking Growth Opportunities with Search Analytics’
distilled
0
210
Anum Hussain — ‘Topics Over Keywords: An SEO-Driven Approach to Content Marketing’
distilled
0
270
Casie Gillette — ‘21 Must-Have PR Tools and Tactics’
distilled
0
160
Other Decks in Technology
See All in Technology
ローカル環境でAIを動かそう!
falken
PRO
1
170
うちの会社の評判は?SNSの投稿分析にAIを使ってみた
doumae
0
280
令和最新版TypeScriptでのnpmパッケージ開発
lycorptech_jp
PRO
0
110
Introduction to Sansan, inc / Sansan Global Development Center, Inc.
sansan33
PRO
0
2.6k
GigaViewerにおけるMackerel APM導入の裏側
7474
0
460
名刺メーカーDevグループ 紹介資料
sansan33
PRO
0
740
toittaにOpenTelemetryを導入した話 / Mackerel APM リリースパーティ
cohalz
1
490
ソフトウェアは捨てやすく作ろう/Let's make software easy to discard
sanogemaru
10
5.8k
金融システムをモダナイズするためのAmazon Elastic Kubernetes Service(EKS)ノウハウ大全
daitak
0
130
GoogleのAI Agent
shukob
0
140
研究開発部メンバーの働き⽅ / Sansan R&D Profile
sansan33
PRO
3
17k
CloudBruteによる外部からのS3バケットの探索・公開の発見について / 20250605 Kumiko Hennmi
shift_evolve
3
200
Featured
See All Featured
Art, The Web, and Tiny UX
lynnandtonic
298
21k
How to Think Like a Performance Engineer
csswizardry
23
1.6k
Fantastic passwords and where to find them - at NoRuKo
philnash
51
3.2k
Into the Great Unknown - MozCon
thekraken
39
1.8k
Imperfection Machines: The Place of Print at Facebook
scottboms
267
13k
Why You Should Never Use an ORM
jnunemaker
PRO
56
9.4k
JavaScript: Past, Present, and Future - NDC Porto 2020
reverentgeek
48
5.4k
Code Reviewing Like a Champion
maltzj
523
40k
[Rails World 2023 - Day 1 Closing Keynote] - The Magic of Rails
eileencodes
34
2.3k
Music & Morning Musume
bryan
47
6.6k
Bootstrapping a Software Product
garrettdimon
PRO
307
110k
Documentation Writing (for coders)
carmenintech
71
4.8k
Transcript
Unlocking The Missing Link in CRO: Emotional Targeting Talia Wolf
| Conversioner.com Taliagw
None
@taliagw
@taliagw
Me @taliagw
@taliagw
@taliagw
@taliagw
@taliagw
People don’t remember what you said, they remember how you
made them feel Maya Angelou @taliagw
@conversioner_ @taliagw #CTAConf @taliagw
@taliagw
@taliagw
@conversioner_ @taliagw #CTAConf
Emotional Targeting Make it about the customer Show it Don’t
just say it Test Concepts not elements @taliagw
Making it about the customer @taliagw
Making it about the customer @taliagw
Making it about the customer @taliagw In Marketing: You’re not
Harry Potter, you’re Dumbledore.
@taliagw
@taliagw
@conversioner_ @taliagw #CTAConf @taliagw
35% Revenues @taliagw
Show It, Don’t Tell It @taliagw
That’s 3 seconds shorter than a gold fish! Humans have
an attention span of under 6 seconds. Microsoft @taliagw
@taliagw
@taliagw
@taliagw
97% Revenues @taliagw
Testing Concepts Not Elements @taliagw
@taliagw
@taliagw
23% Revenues @taliagw
78% Revenues @taliagw
Emotional Targeting Framework @taliagw
35 @taliagw
36 Emotion Setting Words Visual (things, activities) Colour Current Feeling
Desired Feeling Emotional Targeting Framework @taliagw
[email protected]
@conversioner_ @taliagw #CTAConf Case Study 1
@taliagw
Emotional Triggers: Confidence Inspiration @taliagw Superiority
@taliagw
Testing Concepts About the Customer Showing it @taliagw
42% Revenues @conversioner_ @taliagw
Case Study 2
@taliagw
@taliagw
@taliagw
Emotional Triggers: Energetic Anticipation Excitement @taliagw
@taliagw
Testing Concepts About the Customer Showing it @taliagw
550% Revenues @conversioner_ @taliagw
@taliagw
@taliagw
Marketing isn’t a battle of products it’s a battle of
perceptions. Jack Trout @taliagw
@conversioner_ @taliagw #CTAConf
Contact me: @conversioner_
[email protected]
conversioner.com/blog @taliagw