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Talia Wolf — ‘Unlocking the Missing Link to CRO...

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November 18, 2015
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Talia Wolf — ‘Unlocking the Missing Link to CRO: Emotional Targeting’

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Distilled

November 18, 2015
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Transcript

  1. Unlocking The Missing Link in CRO: Emotional Targeting Talia Wolf

    | Conversioner.com Taliagw
  2. None

  3. @taliagw

  4. @taliagw

  5. Me @taliagw

  6. @taliagw

  7. @taliagw

  8. @taliagw

  9. @taliagw

  10. People don’t remember what you said, they remember how you

    made them feel Maya Angelou @taliagw

  11. @conversioner_ @taliagw #CTAConf @taliagw

  12. @taliagw

  13. @taliagw

  14. @conversioner_ @taliagw #CTAConf

  15. Emotional Targeting Make it about the customer Show it Don’t

    just say it Test Concepts not elements @taliagw

  16. Making it about the customer @taliagw

  17. Making it about the customer @taliagw

  18. Making it about the customer @taliagw In Marketing: You’re not

    Harry Potter, you’re Dumbledore.

  19. @taliagw

  20. @taliagw

  21. @conversioner_ @taliagw #CTAConf @taliagw

  22. 35% Revenues @taliagw

  23. Show It, Don’t Tell It @taliagw

  24. That’s 3 seconds shorter than a gold fish! Humans have

    an attention span of under 6 seconds. Microsoft @taliagw

  25. @taliagw

  26. @taliagw

  27. @taliagw

  28. 97% Revenues @taliagw

  29. Testing Concepts Not Elements @taliagw

  30. @taliagw

  31. @taliagw

  32. 23% Revenues @taliagw

  33. 78% Revenues @taliagw

  34. Emotional Targeting Framework @taliagw

  35. 35 @taliagw

  36. 36 Emotion Setting Words Visual (things, activities) Colour Current Feeling

    Desired Feeling Emotional Targeting Framework @taliagw

  37. [email protected]

  38. @conversioner_ @taliagw #CTAConf Case Study 1

  39. @taliagw

  40. Emotional Triggers: Confidence Inspiration @taliagw Superiority

  41. @taliagw

  42. Testing Concepts About the Customer Showing it @taliagw

  43. 42% Revenues @conversioner_ @taliagw

  44. Case Study 2

  45. @taliagw

  46. @taliagw

  47. @taliagw

  48. Emotional Triggers: Energetic Anticipation Excitement @taliagw

  49. @taliagw

  50. Testing Concepts About the Customer Showing it @taliagw

  51. 550% Revenues @conversioner_ @taliagw

  52. @taliagw

  53. @taliagw

  54. Marketing isn’t a battle of products it’s a battle of

    perceptions. Jack Trout @taliagw

  55. @conversioner_ @taliagw #CTAConf

  56. Contact me: @conversioner_ [email protected] conversioner.com/blog @taliagw