Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Talia Wolf — ‘Unlocking the Missing Link to CRO...

Sponsored · Ship Features Fearlessly Turn features on and off without deploys. Used by thousands of Ruby developers. →
Avatar for Distilled Distilled
November 18, 2015
Technology
210
0

Talia Wolf — ‘Unlocking the Missing Link to CRO: Emotional Targeting’

Avatar for Distilled

Distilled

November 18, 2015

More Decks by Distilled

See All by Distilled
Wil Reynolds — Paid Search Strategies SEOs will Love
Avatar for Distilled distilled
0
170
Rand Fishkin — Search Ranking Factors in 2015 What Data, Opinions, and Testing Reveal
Avatar for Distilled distilled
0
230
Larry Kim — The Top 10 Facebook & Twitter Advertising Hacks of All Time
Avatar for Distilled distilled
0
200
Will Critchlow - Practical Tips for the Future of Search II
Avatar for Distilled distilled
0
310
Tom Anthony - New Paradigms: Five Fundamental Changes in Search II
Avatar for Distilled distilled
0
360
Aaron Friedman — ‘Google's Predictable Content Preference’
Avatar for Distilled distilled
0
330
Aleyda Solis — ‘Unlocking Growth Opportunities with Search Analytics’
Avatar for Distilled distilled
0
270
Anum Hussain — ‘Topics Over Keywords: An SEO-Driven Approach to Content Marketing’
Avatar for Distilled distilled
0
320
Casie Gillette — ‘21 Must-Have PR Tools and Tactics’
Avatar for Distilled distilled
0
210

Other Decks in Technology

See All in Technology
ここは地獄！つらい朝会を体験することで、チームとしてのより良い振る舞いに気づくワークショップ / The stand-up meeting from hell in the game industry
Avatar for scrummasudar scrummasudar
0
440
データと地図で読む 大井町の「かわるもの、かわらないもの」
Avatar for じゅんじゅん yoshiyama_hana
0
790
AIエージェントに財布を渡す日 ― 承認付き"買い物エージェント"を作って実演
Avatar for Yuuki Yamashita yama3133
0
110
20260608_Codexの可能性_ノンプログラマー向け_大城追記
Avatar for NobuakiOshiro doradora09
PRO
0
430
ガバメントクラウドでのランサムウェア対策
Avatar for 高橋広和 techniczna
0
170
検索技術知識0のエンジニアが広告検索システムを内製化して運用するまで
Avatar for LINEヤフーTech (LY Corporation Tech) lycorptech_jp
PRO
0
170
「待ち時間」の消滅と「自我消耗」の加速：生成AI時代のエンジニアを救うメンタル・リソース管理
Avatar for フクイ poropinai1966
0
360
QAタスクをスキル化したいときに考えること
Avatar for aomoriringo aomoriringo
0
130
システム監視入門
Avatar for gr1m0h grimoh
5
770
実践が先生だった— 新卒サーバーエンジニア1年目のリアル
Avatar for MIXI ENGINEERS mixi_engineers
PRO
0
210
データ組織の転換期 一足飛びしない段階的戦略
Avatar for Tech Leverages leveragestech
PRO
0
120
NetBoxを利用した作業効率化の試み_NetDevNight4
Avatar for Takumi Nohara tnoha
0
390

Featured

See All Featured
The Art of Programming - Codeland 2020
Avatar for Erika Heidi erikaheidi
57
14k
Future Trends and Review - Lecture 12 - Web Technologies (1019888BNR)
Avatar for Beat Signer signer
PRO
0
3.7k
Exploring the relationship between traditional SERPs and Gen AI search
Avatar for Ray Grieselhuber raygrieselhuber
PRO
2
4.2k
A Tale of Four Properties
Avatar for Chris Coyier chriscoyier
163
24k
Designing Experiences People Love
Avatar for Jonathan Moore moore
143
24k
Responsive Adventures: Dirty Tricks From The Dark Corners of Front-End
Avatar for Vitaly Friedman smashingmag
254
22k
The World Runs on Bad Software
Avatar for Brandon Keepers bkeepers
PRO
72
12k
Self-Hosted WebAssembly Runtime for Runtime-Neutral Checkpoint/Restore in Edge–Cloud Continuum
Avatar for Yuki Nakata chikuwait chikuwait
0
670
Code Reviewing Like a Champion
Avatar for maltzj maltzj
528
40k
Easily Structure & Communicate Ideas using Wireframe
Avatar for Afnizar Nur Ghifari afnizarnur
194
17k
Utilizing Notion as your number one productivity tool
Avatar for Mfonobong Umondia mfonobong
4
490
Hiding What from Whom? A Critical Review of the History of Programming languages for Music
Avatar for Tomoya Matsuura tomoyanonymous
3
1.1k

Transcript

  1. Unlocking The Missing Link in CRO: Emotional Targeting Talia Wolf

    | Conversioner.com Taliagw
  2. None

  3. @taliagw

  4. @taliagw

  5. Me @taliagw

  6. @taliagw

  7. @taliagw

  8. @taliagw

  9. @taliagw

  10. People don’t remember what you said, they remember how you

    made them feel Maya Angelou @taliagw

  11. @conversioner_ @taliagw #CTAConf @taliagw

  12. @taliagw

  13. @taliagw

  14. @conversioner_ @taliagw #CTAConf

  15. Emotional Targeting Make it about the customer Show it Don’t

    just say it Test Concepts not elements @taliagw

  16. Making it about the customer @taliagw

  17. Making it about the customer @taliagw

  18. Making it about the customer @taliagw In Marketing: You’re not

    Harry Potter, you’re Dumbledore.

  19. @taliagw

  20. @taliagw

  21. @conversioner_ @taliagw #CTAConf @taliagw

  22. 35% Revenues @taliagw

  23. Show It, Don’t Tell It @taliagw

  24. That’s 3 seconds shorter than a gold fish! Humans have

    an attention span of under 6 seconds. Microsoft @taliagw

  25. @taliagw

  26. @taliagw

  27. @taliagw

  28. 97% Revenues @taliagw

  29. Testing Concepts Not Elements @taliagw

  30. @taliagw

  31. @taliagw

  32. 23% Revenues @taliagw

  33. 78% Revenues @taliagw

  34. Emotional Targeting Framework @taliagw

  35. 35 @taliagw

  36. 36 Emotion Setting Words Visual (things, activities) Colour Current Feeling

    Desired Feeling Emotional Targeting Framework @taliagw

  37. [email protected]

  38. @conversioner_ @taliagw #CTAConf Case Study 1

  39. @taliagw

  40. Emotional Triggers: Confidence Inspiration @taliagw Superiority

  41. @taliagw

  42. Testing Concepts About the Customer Showing it @taliagw

  43. 42% Revenues @conversioner_ @taliagw

  44. Case Study 2

  45. @taliagw

  46. @taliagw

  47. @taliagw

  48. Emotional Triggers: Energetic Anticipation Excitement @taliagw

  49. @taliagw

  50. Testing Concepts About the Customer Showing it @taliagw

  51. 550% Revenues @conversioner_ @taliagw

  52. @taliagw

  53. @taliagw

  54. Marketing isn’t a battle of products it’s a battle of

    perceptions. Jack Trout @taliagw

  55. @conversioner_ @taliagw #CTAConf

  56. Contact me: @conversioner_ [email protected] conversioner.com/blog @taliagw