Ehab Aboud | Uberall | Local SEO at scale: turning a single drop into a waterfall of impact

Transcript

1. Local SEO at scale: Turning a single drop into a waterfall of impact Ehab Aboud Uberall Speakerdeck.com/ehababoud @ehab563aboud
2. /ehababoud
7. Local SEO at scale Turning a single drop into a waterfall of impact
8. Story time Bombay Lounge
9. Loads of positive reviews! Ordering buttons: Highlighting convenience Phone number & website filled Up to date business hours Third party collaboration Many photos & videos
13. New Kids on the Block Diya Restaurant
15. What’s next for Diya?
16. Loads of positive reviews! Ordering buttons: Highlighting convenience Phone number & website filled Up to date business hours Third party collaboration Many photos & videos
17. What about multi-location businesses?
22. What about B2B?
23. Use this space to add images to this slide. When doing this, please take into account this guidelines for image selection: Color but natural Avoid clutter Avoid tech (mobile phones…) Authenticity / real life Friendly and fresh No black and white or sepia No pictures that are too busy, no unnecessary detail Instead of showing technology show benefits No staged pictures (avoid stock images) No triste, nostalgic or aggressive images Cushman & Wakefield Maximises Online Visibility for 400+ Locations One of the world’s largest real estate services firms uses Uberall CoreX to create a global-local brand across hundreds of locations. Source: uberall.com/en-us/customers/how-cushman-wakefield-maximises-the-local -online-visibility-for-400-locations 1.64M 3.33M 1.92M Map impressions, a 47% increase* Discovery searches, a 131% increase Search impressions, a 52% increase* 43.5k GBP Actions, a 37% increase*
24. How to scale with some simple hacks
25. Photos and videos (Inc. Streetview) Attributes Booking providers (if applicable) Website schema markup Use a listings manager! (Uberall!)
26. get.uberall.com/brightonseo2023/ linkedin.com/in/ehababoud @ehab563aboud Thank you!