RingPlus: An MVNO Story

A lightweight technical talk on MVNOs, RingPlus, and our usage of various components related to FreeSWITCH.

Transcript

1. An MVNO Story !
2. WHAT’S A ?
3. • An MVNO operating on the Sprint network • Launched wireless service in 2012 • Entirely OSS - FreeSWITCH, Adhearsion, PostgreSQL, Redis, CloudStack, etc... • Consumer Focused
4. MOBILE VIRTUAL NETWORK OPERATOR • Doesn’t own its own spectrum or wireless infrastructure • Historically tied to a single MNO • Marketing to a specific niche • Agile, Consumer-Focused, Economical MNO MVNO Billing CRM Accounts Marketing Service Inventory Sales Pricing Taxes
5. NEW BUSINESS MODELS
6. Music News Content Discovery Gaming Community Identity
7. InCall Apps Unified Comms
9. I know what you’re thinking.
12. $94 per subscriber while the rest of the world spent $16. Every $1 invested in wireless broadband will create an additional $7-10 for U.S. GDP. The U.S. wireless industry is valued at $195.5 billion, larger than agriculture, rivaling the oil and gas extraction industries.
13. U.S. wireless consumers use five times more voice and almost twice as much data as counterparts in EU. … but still declining
15. HOW IT WORKS
16. IMS Network Diagram
17. WHY THIS IS IMPORTANT • Direct SIP/RTP access to wireless consumers on a per-device basis • Does not need to be integrated into IMS Core - easily live on a 3rd party network • Call control can fail back to IMS Core in the event Application Server cannot be reached • Anchor for all inbound/outbound traffic allows us to control call flow • Custom OSS/BSS/Routing/Billing… you name it.
18. Recording Alice uses a $0.99 InCall app to record, translate, and transcribe the call Transcription MNO Alice Bob Billing Alice calls Bob via MNO QoS call completes RingPlus anchors the media and the Bob’s Coverage Is Terrible! MNO Forwards all traffic to RingPlus Bob escalates from his phone to his browser Alice can choose her side... etc.... Alice hears a private message from Bob in her RBT, followed by breaking news
20. • Virtualization & Orchestration • KVM, virtual routers, load-balancing, SSL offloading, firewall • Site-to-Site Encryption • Hybrid Cloud with Amazon/Google
21. A Usual Stack - Virtualized Kamailio, FreeSWITCH, PostgreSQL, AMQP, Redis, Rails, Sidekiq 1 x 2.13 Ghz
23. • Handles the voice application logic • Ruby is fast! Enough! • JRuby vs MRI vs It Doesn’t Matter • Incredibly easy to prototype new services, horizontally scalable, and create added value.
24. RAYO
25. • 3rd Party Call Control • Designed and built to de-couple application logic from media processing • XMPP: built in robust message passing, security, federation Chris Rienzo @ Grasshopper RAYO
26. CONSUMER & CARRIER API = curl https://api.ringplus.net/users/1/account_registration_requests -X POST -d access_token=... -d "account_registration_request[name]=John Smith" -d account_registration_request[billing_plan_id]=1 -d account_registration_request[device_esn]=600ABCDEF123 -d account_registration_request[credit_card_id]=1
27. FLUIDCALL "WiFi" Calling
29. Evan McGee @startledmarmot / Twitter @emcgee / Github evan@ringplus.net