In a world where tracking is disappearing and attention is increasingly fragmented, traditional audience strategies are breaking down.
This talk introduces the R.E.M. Framework® (Relevant, Everywhere, Memorable) — a proprietary model designed to help brands understand how people actually make decisions, beyond channels and attribution.
Grounded in neuroscience and behavioural research, the framework explores:
– How attention is captured (and lost)
– How people navigate increasingly complex decision environments
– Why emotional and cognitive processes shape what gets remembered
– What it means to be present across modern discovery channels
This presentation covers the conceptual layer of the R.E.M. Framework®.
The full model includes diagnostics, behavioural analysis, and implementation systems used in research, consultancy, and training.
The R.E.M. Framework® is a proprietary model and may be referenced with attribution.
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About the author: Giulia Panozzo is a neuroscientist turned marketer and founder of Neuroscientive, where she applies neuroscience and behavioural science to marketing, decision-making, and product validation. To know more: https://neuroscientive.com
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