Teach The Shit Out Of Everything

Teach the shit out of everything. It's our secret marketing weapon. Provide frictionless, expert learning and you'll earn the trust of potential customers.

Transcript

1. TEACH THE SH!T OUT OF EVERYTHING Build trust, win the algorithms.
2. I play Dungeons & Dragons
3. For 30:00, don’t
4. DON’T FREAK OUT IT’S ALL HERE ianlurie.me/ttsooe
5. QUEST PROGRESS
6. QUEST PROGRESS
7. SOME HISTORY AND A REALLY IMPORTANT IDEA
9. HOW TO CHANGE TIRES FIX STUFF ADD OIL NAVIGATE
10. RESULTS 35,000 copies 90,000 new car owners* *correlation is not causation blah blah blah
11. CURRENT EVENTS
13. I don’t care. You shouldn’t care. Your bosses care. So...
14. I don’t care. You shouldn’t care. Your bosses care. So...
16. Sold me stuff
17. …
18. …
20. WHY DO THESE PERFORM SO WELL?!!
22. TRUST.
23. THE ALGORITHMS ARE SELLING TRUST
24. TRUST THE LINK GRAPH TRUST RANK AUTHOR RANK BRAND SIGNALS E-E-A-T SOURCE DISTRIBUTION & WEIGHTING RETRIEVAL & GROUNDING RLHF
25. THE ALGORITHMS ARE SELLING TRUST THEY REWARD TRUST
26. THE ALGORITHMS ARE SELLING TRUST THEY REWARD TRUST TEACHING BUILDS TRUST
27. THE ALGORITHMS REWARD TEACHING
28. THE ALGORITHMS REWARD TEACHING (AND SO DO HUMANS)
29. THE SHIT OUT OF EVERYTHING TEACH
30. QUEST PROGRESS
31. HOW TO TEACH THE SHIT OUT OF EVERYTHING
32. TTSOOE happens when real experts provide frictionless, real solutions to real problems
34. GSE Art by Morgan Lurie
35. Art by Morgan Lurie GSE WIZARD SECURITY & REPUTATION MANAGEMENT
36. HOW DO YOU PICK THE RIGHT PROBLEM? HOW DO YOU CHOOSE THE RIGHT SOLUTION? FIND EXPERTS? BRIEF AND CREATE CONTENT?
37. PICK PROBLEMS FROM RAW MATERIAL YOUR SITE THEIR SITES REDDIT FORUMS CALL TRANSCRIPTS CUSTOMER SUPPORT DISCUSSIONS KNOWLEDGE BASE PEOPLE ALSO ASK
38. CREATE SOLUTIONS CONTENT SOURCING & EXPERTS BRIEFS
39. EGADS.
40. QUEST PROGRESS
41. Research & planning tool Builds a knowledge base Efficient token use
42. Watch Teacher’s Tech tutorial
43. THE TOOLS AI (I’M USING CLAUDE CODE) A TEXT EDITOR OPTIONAL: OBSIDIAN (IDE) OPTIONAL: OBSIDIAN WEB CLIPPER (OR SIMILAR)
44. Where you put clippings and stuff
45. Where Claude writes the wiki
46. Where Claude will write content briefs
47. The rules
48. Save
49. Save
50. Annotate
51. Annotate
52. Ingest all content in /raw, build a wiki in /wiki. “ ”
53. Finds critical concepts
54. Builds linked content (Viewed using Obsidian)
55. Finds questions
56. Builds briefs
57. QUEST PROGRESS
58. real problems
59. HERE’S A REAL PROBLEM? Art by Morgan Lurie
60. A REAL PROBLEM IS ONE MY AUDIENCE ACTUALLY FACES
61. Based on the wiki, tell me any unanswered questions. Include both implicit and explicit questions. “ ”
62. Real problems
63. NOT THE REAL PROBLEM Art by Morgan Lurie
64. HERE’S A REAL PROBLEM ANGRY, DISTRUSTFUL VILLAGERS Art by Morgan Lurie
65. real solutions
66. A REAL SOLUTION TEACHES ME TO SOLVE THE PROBLEM WITHOUT SELLING ME ANYTHING.
67. Based the wiki/questions.md doc, documents in /raw, and TTSOEE principles, provide content briefs for content that answers those questions. “ ”
68. Real solutions
69. HERE’S A SOLUTION PHYSICAL SECURITY SPYING PROTECTION BETTER PR Art by Morgan Lurie
70. Site generated with Claude. Don’t be mad. Real solutions Storytelling
71. Real solutions (Don’t do this)
72. Real solutions (Do this)
73. real experts
75. Real Experts
76. Real Experts
77. frictionless,
78. Don’t do this
79. Don’t do this
80. Notmy Real Name screwyou@noway.com 1-222-333-4444
81. REI.com
82. Do this
83. Frictionless
84. Frictionless
86. QUEST PROGRESS
87. STRATEGIES TEACH SMALL TEACH BIG
88. Teach big
89. Frictionless
90. Teach big
91. Teach big
92. Art by Morgan Lurie
93. Teach small
94. Teach small
95. Implicit CTA
96. QUEST PROGRESS
97. EGADS.
98. CONCLUSION I NEED A DRINK
99. THE ALGORITHMS REWARD TEACHING AND SO DO HUMANS
100. TTSOOE happens when real experts provide frictionless, real solutions to real problems.
101. THE SHIT OUT OF EVERYTHING TEACH
102. 100% GLUTEN FREE ianlurie.me/ttsooe