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Upgrading Your Users: How We Get Better at Deve...

Upgrading Your Users: How We Get Better at Developer Relations

A look at Kathy Sierra's KickAss curve as a call-to-action for DevRel professionals to place less emphasis on Influencer Marketing in favor of upgrading their users by making them feel like we can help them become a badass at the things they want to master. I use a personal anecdote from my journey into motorcycle racing as a way to abstract away from software-specific concepts to make an impactful point around how we can build stronger community relationships in the software industry.

George Miranda

October 29, 2019
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  1. @gmiranda23 The #1 thing we can do to become influencers

    is to make users feel like you can help them become a BADASS
  2. @gmiranda23 "Upgrade your users, not just your product... make people

    better at something they want to get better at." @gmiranda23
  3. @gmiranda23 "They don't want to be a badass at our

    thing. They want to be a badass at what they want to do with it. They want badass results." @gmiranda23
  4. @gmiranda23 The #1 thing we can do to become influencers

    is to make users feel like you can help them become a BADASS @gmiranda23
  5. @gmiranda23 Background knowledge and experience of users Actual design of

    product/API Quality of your documentation & training material The size and helpfulness of your community @gmiranda23
  6. @gmiranda23 Time Ability First Time Years Struggling Productive Suck Threshold

    Kickass Threshold Where we spend most of our time
  7. @gmiranda23 Time Ability First Time Years Struggling Productive Suck Threshold

    Kickass Threshold Where we spend most of our time PMs live here
  8. @gmiranda23 Time Ability First Time Years Struggling Productive Suck Threshold

    Kickass Threshold Where we spend most of our time Engineers usually here
  9. @gmiranda23 Time Ability First Time Years Struggling Productive Suck Threshold

    Kickass Threshold Where we spend most of our time Engineers usually here Engineers can also be here
  10. @gmiranda23 Background knowledge and experience of users Actual design of

    product/API Quality of your documentation & training material The size and helpfulness of your community @gmiranda23
  11. @gmiranda23 @gmiranda23 Thank you! References Kathy Sierra, "Badass: Making Users

    Awesome" Kathy Sierra, Serious Pony Blog - http://seriouspony.com/blog Ken Hill Coaching - http://khcoaching.com Steve Pousty, for the KickAss DevRel inspiration