Browsing on GOV.UK

Transcript

1. Browsing on GOV.UK I’m Henry Hadlow, I’m here to talk to you about improvements we’re making to browse pages on GOV.UK. I’ve been working on this with Mags Hanley, an information architect.
2. Driving and transport Includes car tax, MOT and driving licences Benefits Includes tax credits, eligibility and appeals Businesses and self-employed Tools and guidance for businesses Employing people Includes pay, contracts and hiring Passports, travel and living abroad Includes renewing passports and travel advice by country Education and learning Includes student loans and admissions Working, jobs and pensions Includes holidays and finding a job Housing and local services Owning or renting and council services Crime, justice and the law Legal processes, courts and the police Money and tax Includes debt and Self Assessment Births, deaths, marriages and care Parenting, civil partnerships, divorce and Lasting Power of Attorney Disabled people Includes carers, your rights, benefits and the Equality Act Citizenship and living in the UK Voting, community participation, life in the UK, international projects This website replaces Services and information Welcome to GOV.UK The best place to find government services and information Simpler, clearer, faster Contents Services and information Departments and policy More on GOV.UK Search GOV.UK This is GOV.UK – the government’s new website. We’re putting all the government’s web content into one place and making it work better for users.
3. 3,000 articles 22m visitors per month We have about 3,000 articles written for our mainstream citizen and business audience, and we get about 22m visitors a month.
4. Home Driving, transport and travel Tax discs and car tax Service Car tax: get a tax disc for your vehicle Apply for a duplicate tax disc Apply for a tax disc refund (form V14) Apply for a HGV vehicle licence (tax disc) - form V85 Calculate vehicle tax rates More Tax discs and car tax Search Buy or renew your tax disc (vehicle licence) online - get tax for your car, motorbike, lorry, bus or other vehicle that needs a tax disc. on the DVLA website You can pay for your tax disc online if all of the following apply: you’re the vehicle’s registered keeper DVLA already has your correct name, address and vehicle details you have your reminder letter (V11 or V85/1) or registration certificate (V5C) your vehicle is insured your vehicle has an MOT if it needs one You may also need a Goods Vehicle or PSV test certificate to tax a Start now Other ways to apply Before you start These articles include things like getting a tax disc for your car. This page gets about 2.5m visitors a month.
5. Home Working, jobs and pensions Finding a job Service Find a job with Universal Jobmatch Apprenticeships Help with moving from benefits to work Your rights and safety when looking for a job More Finding a job Search Search for full or part-time jobs in Great Britain and abroad. Log in to Universal Jobmatch if you already have an account. Job title Postcode, town or place Skills (optional) on Universal Jobmatch You can search and apply for jobs without an account. Search Other ways to apply Before you start This is our most popular page, with about 8m visitors a month – about 40% of our total audience.
6. Home Citizenship and living in the UK Living in the UK, government and democracy Quick answer Get a birthday or anniversary message from the Queen Order a copy of a birth, death or marriage certificate Elsewhere on GOV.UK Search Apply to Buckingham Palace to get a free birthday or anniversary message from the Queen - only certain birthdays and anniversaries count and you may need to send proof. You can’t apply earlier than 3 weeks before the celebration date. You can get a belated message up to 6 months after your birthday or anniversary. Birthdays Download ‘Application for a birthday message’ (PDF, 314KB) You can get a message for: 100th birthday 105th birthday each year following your 105th birthday We also have all sorts of arcane stuff, like getting a birthday message from the Queen
7. Home Citizenship and living in the UK Coasts, countryside and creatures Quick answer Report treasure Report wreck material More Coasts, countryside and creatures Search Treasure must be reported to the local coroner within 14 days of being found. Only items officially defined as treasure need to be reported. There is a fine of up to £3,000 or 3 months in prison for not reporting treasure. Items that aren’t treasure but are still culturally or historically interesting can be voluntarily reported to the Portable Antiquities Scheme. This is to help keep a record of all finds in England and Wales. There are different rules for Scotland and Northern Ireland. After a find is reported A local Finds Liaison Officer (FLO) will contact the finder to talk about how and where the find was made and give a receipt for the find. The FLO will write a report on the find. Museums will be given an and reporting buried treasure.
8. Driving and transport Includes car tax, MOT and driving licences Benefits Includes tax credits, eligibility and appeals Businesses and self-employed Tools and guidance for businesses Employing people Includes pay, contracts and hiring Passports, travel and living abroad Includes renewing passports and travel advice by country Education and learning Includes student loans and admissions Working, jobs and pensions Includes holidays and finding a job Housing and local services Owning or renting and council services Crime, justice and the law Legal processes, courts and the police Money and tax Includes debt and Self Assessment Births, deaths, marriages and care Parenting, civil partnerships, divorce and Lasting Power of Attorney Disabled people Includes carers, your rights, benefits and the Equality Act Citizenship and living in the UK Voting, community participation, life in the UK, international projects This website replaces Services and information Welcome to GOV.UK The best place to find government services and information Simpler, clearer, faster Contents Services and information Departments and policy More on GOV.UK Search GOV.UK So, to get to the tax disc page you’d click ‘Driving, transport and travel’...
9. Home Blue Badge, parking, local travel and the environment Information about parking permits, fines and wheel clamping Drivers of lorries, buses and goods vehicles Includes tests, health and safety, roadside checks and carrying loads Driving and transport businesses Includes setting up test stations, employing drivers and becoming a vehicle operator Driving licences Includes getting a driving licence, changing your address, fees and tracking your application Driving tests, motorcycle tests and learning to drive Booking a test, changing and cancelling tests, rules and fees, compulsory basic training Driving with a disability or a health condition Information about medical conditions that affect your ability to drive MOT and vehicle insurance Includes getting an MOT, MOT fees and vehicle insurance Number plates and vehicle registration Includes selling your vehicle, changing your address, personalised registration numbers Tax discs and car tax Getting and exchanging tax discs, tax rates and SORN Driving, transport and travel Book your driving test or get a tax disc online, find out the legal requirements for buying, owning, importing or scrapping a car or motorcycle, and read about your rights and responsibilities as a driver. Search
10. Blue Badge, parking, local travel and the environment Information about parking permits, fines and wheel clamping Drivers of lorries, buses and goods vehicles Includes tests, health and safety, roadside checks and carrying loads Driving and transport businesses Includes setting up test stations, employing drivers and becoming a vehicle operator Driving licences Includes getting a driving licence, changing your address, fees and tracking your application Driving tests, motorcycle tests and learning to drive Booking a test, changing and cancelling tests, rules and fees, compulsory basic training Driving with a disability or a health condition Information about medical conditions that affect your ability to drive MOT and vehicle insurance Includes getting an MOT, MOT fees and vehicle insurance Number plates and vehicle registration Includes selling your vehicle, changing your address, personalised registration numbers and registering your vehicle Tax discs and car tax Getting and exchanging tax discs, tax rates and SORN Teaching people to drive Becoming an instructor, applying for The Highway Code Includes road signs and rules for Vehicle and boat safety Includes disqualification, penalty Driving, transport and travel Book your driving test or get a tax disc online, find out the legal requirements for buying, owning, importing or scrapping a car or motorcycle, and read about your rights and responsibilities as a driver. Then ‘Tax discs and car tax’...
11. Home Driving, transport and travel Tax discs and car tax Car tax: get a tax disc for your vehicle Find out how to get a tax disc (vehicle licence) for your car, motorbike, lorry, bus or other vehicle - online, by phone or at the Post Office Apply for a duplicate tax disc Use form V20 to apply for a duplicate vehicle tax disc Make a SORN (Statutory Off Road Notification) Making a SORN (Statutory Off Road Notification) with the reference on your V5C registration certificate, V11 or V85/1 Vehicles exempt from vehicle tax Types of vehicles that are exempt from vehicle tax (car tax) Calculate vehicle tax rates Use the online tool to find the tax rate for all vehicle types Exchange a tax disc Apply at a DVLA local office or fill in form V70 ‘Application to exchange a vehicle tax disc’ and send it to a DVLA local office with any payment and extra documents Apply for a HGV vehicle licence (tax disc) - form V85 To apply for an HGV vehicle licence (tax disc) download and fill in form V85 Search Then ‘Car tax...’ So one thing we need to do is help people get to the commonly accessed stuff faster.
12. Home Blue Badge, parking, local travel and the environment Information about parking permits, fines and wheel clamping Drivers of lorries, buses and goods vehicles Includes tests, health and safety, roadside checks and carrying loads Driving and transport businesses Includes setting up test stations, employing drivers and becoming a vehicle operator Driving licences Includes getting a driving licence, changing your address, fees and tracking your application Driving tests, motorcycle tests and learning to drive Booking a test, changing and cancelling tests, rules and fees, compulsory basic training Driving with a disability or a health condition Information about medical conditions that affect your ability to drive MOT and vehicle insurance Includes getting an MOT, MOT fees and vehicle insurance Number plates and vehicle registration Includes selling your vehicle, changing your address, personalised registration numbers Tax discs and car tax Getting and exchanging tax discs, tax rates and SORN Driving, transport and travel Book your driving test or get a tax disc online, find out the legal requirements for buying, owning, importing or scrapping a car or motorcycle, and read about your rights and responsibilities as a driver. Search But we also have to handle all the miscellaneous stuff. At the moment we have subcategories like this one
13. Home Driving, transport and travel Blue Badge, parking, local travel and the environment Apply for a Blue Badge Apply for a Blue Badge, amend or cancel a saved application, track your application Report a lost or stolen Blue Badge Report your lost or stolen Blue Badge and get a replacement Blue Badge scheme: information from your council Blue Badge parking permits let disabled drivers and passengers park nearer to where they're going - find out more about Blue Badges from your council Change the details on your Blue Badge Change the details on your Blue Badge and get a replacement if your name has changed Find out where Blue Badge holders can park If you're a Blue Badge holder, find out if your council provides parking spaces for you and where you can park Apply for an older person's bus pass Eligible older people are entitled to free off-peak travel on local buses anywhere in England - contact your local council to apply for a bus pass Search which contains articles about Blue Badges for disabled parking...
14. Find out where Blue Badge holders can park If you're a Blue Badge holder, find out if your council provides parking spaces for you and where you can park Apply for an older person's bus pass Eligible older people are entitled to free off-peak travel on local buses anywhere in England - contact your local council to apply for a bus pass Apply for a disabled person's bus pass Contact your local council to find out who issues disabled bus passes in your area as part of the English National Concessionary Travel Scheme Appeal a parking fine Contact the council within the 14 day discount period to challenge your parking penalty charge notice (PCN) - parking fine, parking ticket Apply for a dropped kerb A dropped kerb allows vehicles to cross the pavement from the road to a driveway - contact your local council to find out how to apply for a dropped kerb Car fuel and CO2 emissions data Check fuel consumption, CO2 emissions and vehicle tax bands by make model and registration Fuel consumption and emissions for vans Fuel consumption and CO2 emissions data for vans and light commercial vehicles Get a parking permit Your council has information on parking permit schemes in your area Getting your vehicle back if it's been wheel clamped older person’s bus passes, disabled person’s bus passes, parking fines, dropped kerbs, emissions data...
15. Get a parking permit Your council has information on parking permit schemes in your area Getting your vehicle back if it's been wheel clamped If your vehicle is wheel clamped because it's not taxed you’ll need to pay a release fee and get a valid tax disc Journey planner Plan your route by public transport or car, find out departure and arrival times, check live traffic news and more Parking tickets How to pay or challenge a Penalty Charge Notice (PCN) or Fixed Penalty Notice (FPN) issued by your local council or the police - Excess Charge Notice (ECN), Standard Charge Notice (SCN) Pay a parking fine Pay for your Penalty Charge Notices (PCN) - sometimes called parking fines or tickets - to your local council Plug-in car and van grants Electric (plug-in) cars and van grants - eligibility, how much the grants are worth and how to apply Taxis and minicabs: what's the difference? You can get taxis at a rank, hail one in the street or pre-book one, but you can only pre-book minicabs, which are also called ‘private hire vehicles’ or PHVs Transport if you're disabled Transport on trains, planes, cars, taxis and minicabs, buses, coaches and wheelchairs for disabled people - Freedom Pass, Disabled Person's Railcard, concessionary bus pass and Shopmobility It’s not a very helpful category
16. GOV.UK Search Home Book your practical driving or riding test Change the date of your practical test Book your driving theory test Is something wrong with this page? Blue badge Boats Bus drivers Bus pass Contacts Disabilities Driving instructors Driving licences Driving tests DSA DVLA Emissions Fines Fuel consumption Health conditions Highway code Insurance Learning to drive Lorry drivers Medical conditions MOT Numberplates Parking Points and penalties Public transport Quad bikes Safety Tax discs Taxis and minicabs Teaching people to drive Towing VOSA Wheel clamping Car tax: get a tax disc for your vehicle More about tax discs and car tax More about driving licences Driving and transport I’m going to show some of our early sketches, so you can see how we’re evolving these pages. The first thing I did was put six popular content items at the top of the page. Next, I tried using many more subcategories but with much tighter focus. Quad bikes might only have two articles and that’s fine – you never would’ve found them under ‘vehicle and boat safety’.
17. Driving, transport and travel MOT Check the MOT history of a vehicle Enter vehicle details to see a history of full MOT test details and mileage at the time of each MOT test. Start now on the MOT history checker Check the MOT status of a vehicle Find out the MOT test status of a vehicle - check the date of the test, the odometer reading (mileage) and the expiry date of a test pass Start now on the MOT status checker MOT test fees Car: £54.85 Motorbike: £29.65 See the full table for all vehicles – bikes, cars, caravans, passenger and goods vehicles Checks when buying a used car Check registration, MOT, tax, vehicle identification number and other details to help make sure a used car isn’t stolen Contact VOSA Contact information for VOSA for information and advice on testing schemes and local testing stations Emissions testing GOV.UK Search Home › Driving, transport and travel Driving, transport and travel MOT Check the MOT history of a vehicle Enter vehicle details to see a history of full MOT test details and mileage at the time of each MOT test. Start now on the MOT history checker Check the MOT status of a vehicle Find out the MOT test status of a vehicle - check the date of the test, the odometer reading (mileage) and the expiry date of a test pass Start now on the MOT status checker MOT test fees Car: £54.85 Motorbike: £29.65 See the full table for all vehicles – bikes, cars, caravans, passenger and goods vehicles Checks when buying a used car Check registration, MOT, tax, vehicle identification number and other details to help make sure a used car isn’t stolen This is an early sketch of a subcategory page. Rather than just listing articles, we’re putting the information and actions you’re looking for right there on the page.
18. Car tax: get a tax disc for your vehicle Book your practical driving or riding test Change the date of your practical test Book your driving theory test Change the address on your licence Vehicle tax rate tables GOV.UK Search Home Driving and transport Information about... Commercial Blue Badges Boat safety Car tax CO2 and pollution Disabled people Driving instructors Driving licences Driving safety Driving tests Electric vehicles Fuel consumption Annual tests for Health conditions Learning to drive MOT Motorcycles Number plates Parking fines and tickets Parking permits Penalty points and fines Plan a journey Practical tests Road law Environmental schemes SORN Streets and roads Tax discs Taxi licences Taxis and minicabs Theory tests Traffic Vehicle insurance Vehicle safety Vehicle tax Trade licence plates When we actually went through everything in the Driving and Transport category, we realised there were many more topics, but they split neatly into mainstream citizen topics...
19. Information about... Commercial vehicles and drivers Blue Badges Boat safety Car tax CO2 and pollution Disabled people Driving instructors Driving licences Driving safety Driving tests Electric vehicles Fuel consumption Annual tests for commerical vehicles Approved Training Body (ATB) Authorised Testing Facilities (ATF) Buses Cabotage Certificate of Professional Competence (CPC) Commercial vehicle compliance Drivers of lorries, buses and goods vehicles Health conditions Learning to drive MOT Motorcycles Number plates Parking fines and tickets Parking permits Penalty points and fines Plan a journey Practical tests Road law Environmental schemes ESDAL Fleet driver training Forms HGVs and LGVs Importing and exporting MOT Operator Compliance Risk Score (OCRS) Public Service Vehicles (PSV) Speed limiting Tachographs SORN Streets and roads Tax discs Taxi licences Taxis and minicabs Theory tests Traffic Vehicle insurance Vehicle safety Vehicle tax Trade licence plates Traffic Commissioner Traffic management Transport planning and infrastructure Transport regulations Vehicle approval Vehicle licences Vehicle operator licences Vehicle registration Vehicle testing VOSA local authority inbox system And specialist topics for people who run bus companies or lorry fleets.
20. Charity collection licences Music and performing licences and intellectual property VAT Policies Publications Announcements Departments and Policy Business and enterprise Starting a business Turn your business idea into a product or service you can sell and that meets your customers’ needs. Start your own business 1. Start with an idea 2. Research your market 3. Develop and plan 4. Find partners and suppliers 5. Set up your business 6. Get funding See all articles Choose a legal structure for your business 1. Overview 2. Sole trader 3. Limited company 4. ‘Ordinary’ business partnership 5. Limited partnership and limited liability partnership 6. Unincorporated association Importers and exporters Get started with trading internationally, and find out about customs and tax reliefs which may apply. I also wanted these pages to let people explore unfamiliar topics, as well as seek out something specific. Here’s my first sketch of how this could look.
21. POPULAR Trade tariff Make a court claim for money Write a business plan Set up as a sole trader Business Finance and Support Finder Licence Finder EVERYTHING ABOUT... Air conditioning and heating Asbestos Bankruptcy and insolvency Building maintenance Business finance Business Link Helpline Business planning Business premises Business rates Business tax CCTV Charities Charity collection licences Company cars Data protection Employee rights Environmental impact Expenses and benefits Business and self-employed Information about starting up and running a business in the UK, including help if you’re self employed or a sole trader. EVERYTHING FOR... Business owners Charities Employers Exporters Importers New business owners We tried a bunch of weird layouts. This one didn’t work because people thought the list on the left somehow navigated the content on the right.
22. GOV.UK Search Home Change the address on your driving licence SERVICE You will need your driving licence (both parts if it’s a photocard licence). Start now on driving licensing online Apply for your first provisional licence SERVICE You will need £50 and a credit/debit card. Start now on driving licensing online Renew your driving licence SERVICE You will need a valid UK passport issued within the last 5 years, your driving licence, £20 and a credit/debit card. Start now on driving licensing online See all information Driving licences Car tax: get a tax disc for your vehicle Book your practical driving or riding test Change the date of your practical test Book your driving theory test Change the address on your licence Vehicle tax rate tables Driving and transport Driving A–Z | Commercial vehicles and operators | Departments and Policy So here’s where we’re at now. The page is broadly split into three. The first section is to help people explore this subject area. We’re using analytics to show the most commonly accessed topics and the most popular pages in those topics. There’s also some jump links to get you around the page, and a list of the most commonly accessed pages in the top right
23. Learning to drive Change the address on your driving licence SERVICE You will need your driving licence (both parts if it’s a photocard licence). Start now on driving licensing online Apply for your first provisional licence SERVICE You will need £50 and a credit/debit card. Start now on driving licensing online Renew your driving licence SERVICE You will need a valid UK passport issued within the last 5 years, your driving licence, £20 and a credit/debit card. Start now on driving licensing online See all information Change the date of your practical test SERVICE You will need your application reference number and your driving licence number. Start now on driving licensing online Book your practical driving or riding test SERVICE You will need your driving licence number and a credit/debit card. A practical test costs £62–£75. Start now on driving licensing online Book your driving theory test SERVICE You will need your driving licence number and an email address to book online. Driving licences Here’s a better view of the exploratory section. I put this before the A–Z because we found in lab testing that people exploring a new subject were less persistent than people seeking a specific thing.
24. Driving A–Z Commercial vehicles and drivers B Blue Badges Boat safety C Car tax CO2 and pollution D Disabled people Driving instructors Driving licences Driving safety Driving tests E Electric vehicles F Fuel consumption H Health conditions L Learning to drive M MOT Motorcycles N Number plates P Parking fines and tickets Parking permits Penalty points and fines Plan a journey Practical tests R Road law S SORN Streets and roads T Tax discs Taxi licences Taxis and minicabs Theory tests Traffic V Vehicle insurance Vehicle safety Vehicle tax A Annual tests for commercial vehicles Approved Training Body (ATB) Authorised Testing Facilities (ATF) B Buses C Cabotage O Operator Compliance Risk Score (OCRS) P Public Service Vehicles (PSV) S Speed limiting T Tachographs Taxis, minicabs and private hire vehicles Trade licence plates Next I put the Driving A–Z and the A–Z for commercial vehicle operators. The ABC bullet points help people see straight away that it’s an A–Z list.
25. Departments Transport Commercial vehicles and drivers A Annual tests for commercial vehicles Approved Training Body (ATB) Authorised Testing Facilities (ATF) B Buses C Cabotage Certificate of Professional Competence (CPC) Commercial vehicle compliance D Drivers of lorries, buses and goods vehicles Driving abroad Driving instructors Environmental schemes E ESDAL F Fleet driver training Forms H HGVs and LGVs I Importing and exporting M MOT O Operator Compliance Risk Score (OCRS) P Public Service Vehicles (PSV) S Speed limiting T Tachographs Taxis, minicabs and private hire vehicles Trade licence plates Traffic Commissioner Traffic management Transport planning and infrastructure Transport regulations V Vehicle approval Vehicle licences Vehicle operator licences Vehicle registration Vehicle testing VOSA local authority inbox system VOSA test stations
26. Explore GOV.UK Inside Government Driving, transport and travel Benefits Businesses and self-employed Employing people Education and learning Working, jobs and pensions Housing and local services Crime, justice and the law Money and tax Births, deaths, marriages and care Disabled people Citizenship and life in the UK How government works Departments Topics Policies Publications Announcements Policies Making roads safer Developing a new high speed rail network Expanding and improving the rail network See all policies Publications United Kingdom forward programme of possible bilateral air services talks Application for a tax disc (V10) Tax a heavy goods vehicle (V85) See all publications Announcements Thameslink UK rallies 12 EU countries behind backloading twin track emissions trading system (ets) reform Siemens Thameslink deal to create up to 2,000 new jobs See all announcements Departments and Policy Transport Finally, you get a little taste of the policy work going on in this area. This is powered by the ‘Transport’ topic page and isn’t only information from the Department for Transport.
27. GOV.UK Search Home Policies Making roads safer Publications United Kingdom forward Announcements Thameslink Departments and Policy Transport Driving A–Z Commercial vehicles and drivers Learning to drive Tax discs and car tax Change the address on your driving licence SERVICE You will need your driving licence (both parts if it’s a photocard licence). Start now on driving licensing online Apply for your first provisional licence SERVICE You will need £50 and a credit/debit card. Start now on driving licensing online Renew your driving licence SERVICE You will need a valid UK passport issued within the last 5 years, your driving licence, £20 and a credit/debit card. Start now on driving licensing online See all information Change the date of your practical test SERVICE You will need your application reference number and your driving licence number. Start now on driving licensing online Book your practical driving or riding test SERVICE You will need your driving licence number and a credit/debit card. A practical test costs £62–£75. Start now on driving licensing online Book your driving theory test SERVICE You will need your driving licence number and an email address to book online. Start now on driving licensing online See all information Car tax: get a tax disc for your vehicle SERVICE You will need your numberplate, a credit/debit card and either your tax disc renewal reminder or your vehicle logbook. Start now on the DVLA website See all information Driving licences B Blue Badges Boat safety C Car tax CO2 and pollution D Disabled people Driving instructors Driving licences Driving safety Driving tests E Electric vehicles F Fuel consumption H Health conditions L Learning to drive M MOT Motorcycles N Number plates P Parking fines and tickets Parking permits Penalty points and fines Plan a journey Practical tests R Road law S SORN Streets and roads T Tax discs Taxi licences Taxis and minicabs Theory tests Traffic V Vehicle insurance Vehicle safety Vehicle tax A Annual tests for commercial vehicles Approved Training Body (ATB) Authorised Testing Facilities (ATF) B Buses C Cabotage Certificate of Professional Competence (CPC) Commercial vehicle compliance D Drivers of lorries, buses and goods vehicles Driving abroad Driving instructors Environmental schemes E ESDAL F Fleet driver training Forms H HGVs and LGVs I Importing and exporting M MOT O Operator Compliance Risk Score (OCRS) P Public Service Vehicles (PSV) S Speed limiting T Tachographs Taxis, minicabs and private hire vehicles Trade licence plates Traffic Commissioner Traffic management Transport planning and infrastructure Transport regulations V Vehicle approval Vehicle licences Vehicle operator licences Vehicle registration Vehicle testing VOSA local authority inbox system VOSA test stations Car tax: get a tax disc for your vehicle Book your practical driving or riding test Change the date of your practical test Book your driving theory test Change the address on your licence Vehicle tax rate tables Driving and transport Driving A–Z | Commercial vehicles and operators | Departments and Policy
28. Home › Driving and transport Driving and transport MOT GOV.UK Search Check the MOT history of a vehicle SERVICE Check the MOT status of a vehicle SERVICE Checks when buying a used car QUICK ANSWER Contact VOSA QUICK ANSWER Emissions testing QUICK ANSWER Getting an MOT GUIDE MOT test fees QUICK ANSWER Replace a lost or damaged MOT certificate QUICK ANSWER Services and information Getting an MOT GUIDE The MOT test | After the test | Retests | MOT test fees Problems with your test result | Replacing a lost or damaged MOT Vehicles exempt from MOT | MOT text reminder service Further information MOT test fees QUICK ANSWER Car: £54.85 | Motorbike: £29.65 See the full table for all vehicles – bikes, cars, caravans, passenger and goods vehicles Here’s a second-level page. I’ve surfaced the two most commonly accessed pages at the top, and listed the other pages below.
29. Services and information Departments and policy Driving, transport and travel Benefits Housing and local services Crime, justice and the law How government works Departments Check the MOT history of a vehicle SERVICE Check the MOT status of a vehicle SERVICE Checks when buying a used car QUICK ANSWER Contact VOSA QUICK ANSWER Emissions testing QUICK ANSWER Getting an MOT GUIDE MOT test fees QUICK ANSWER Replace a lost or damaged MOT certificate QUICK ANSWER Become an MOT tester GUIDE Set up an MOT test station GUIDE Annual tests for commercial vehicles Services and information Commercial operators See also Splitting lists of articles makes them easier to scan.
30. Home Blue Badge, parking, local travel and the environment Information about parking permits, fines and wheel clamping Drivers of lorries, buses and goods vehicles Includes tests, health and safety, roadside checks and carrying loads Driving and transport businesses Includes setting up test stations, employing drivers and becoming a vehicle operator Driving licences Includes getting a driving licence, changing your address, fees and tracking your application Driving tests, motorcycle tests and learning to drive Booking a test, changing and cancelling tests, rules and fees, compulsory basic training Driving with a disability or a health condition Information about medical conditions that affect your ability to drive MOT and vehicle insurance Includes getting an MOT, MOT fees and vehicle insurance Number plates and vehicle registration Includes selling your vehicle, changing your address, personalised registration numbers Tax discs and car tax Getting and exchanging tax discs, tax rates and SORN Driving, transport and travel Book your driving test or get a tax disc online, find out the legal requirements for buying, owning, importing or scrapping a car or motorcycle, and read about your rights and responsibilities as a driver. Search Here’s before...
31. GOV.UK Search Home Change the address on your driving licence SERVICE You will need your driving licence (both parts if it’s a photocard licence). Start now on driving licensing online Apply for your first provisional licence SERVICE You will need £50 and a credit/debit card. Start now on driving licensing online Renew your driving licence SERVICE You will need a valid UK passport issued within the last 5 years, your driving licence, £20 and a credit/debit card. Start now on driving licensing online See all information Driving licences Car tax: get a tax disc for your vehicle Book your practical driving or riding test Change the date of your practical test Book your driving theory test Change the address on your licence Vehicle tax rate tables Driving and transport Driving A–Z | Commercial vehicles and operators | Departments and Policy and after.
32. Home Driving, transport and travel MOT and vehicle insurance Check the MOT history of a vehicle Check the MOT history of a vehicle - get a full MOT test history and mileage of the vehicle at the time of each test Check the MOT status of a vehicle Find out the MOT test status of a vehicle - check the date of the test, the odometer reading (mileage) and the expiry date of a test pass MOT test fees The MOT test fees for different kinds of vehicles - bikes, cars, caravans, passenger and goods vehicles Checks when buying a used car Check registration, MOT, tax, vehicle identification number and other details to help make sure a used car isn't stolen Contact VOSA Contact information for VOSA for information and advice on testing schemes and local testing stations Emissions testing Vehicle emissions testing - including the MOT test, roadside checks and Air Quality Management Areas Search Before...
33. Home › Driving and transport Driving and transport MOT GOV.UK Search Check the MOT history of a vehicle SERVICE Check the MOT status of a vehicle SERVICE Checks when buying a used car QUICK ANSWER Contact VOSA QUICK ANSWER Emissions testing QUICK ANSWER Getting an MOT GUIDE MOT test fees QUICK ANSWER Replace a lost or damaged MOT certificate QUICK ANSWER Services and information Getting an MOT GUIDE The MOT test | After the test | Retests | MOT test fees Problems with your test result | Replacing a lost or damaged MOT Vehicles exempt from MOT | MOT text reminder service Further information MOT test fees QUICK ANSWER Car: £54.85 | Motorbike: £29.65 See the full table for all vehicles – bikes, cars, caravans, passenger and goods vehicles and after.
34. GOV.UK Search Home Benefits entitlement Jobseeker’s Allowance (JSA) GUIDE Overview | What you’ll get | Eligibility | How to claim | Further information Find a job with Universal Jobmatch SERVICE Start now on Universal Jobmatch See all information Benefits adviser SERVICE You’ll need to provide accurate information about your savings, earnings (eg from payslips), existing benefits and pensions, outgoings (eg rent, mortgage, childcare) and local housing allowance limit Start now on the benefits adviser tool See all information Jobseeker’s Allowance and low income benefits Jobseeker’s Allowance (JSA) Employment and Support Allowance Income support Contact Jobcentre Plus Benefits Benefits A–Z | Schemes and services | Departments and Policy Here’s how the same approach works for a different subject.
35. Benefits A–Z Benefits entitlement Jobseeker’s Allowance (JSA) GUIDE Overview | What you’ll get | Eligibility | How to claim | Further information Find a job with Universal Jobmatch SERVICE Start now on Universal Jobmatch See all information Benefits adviser SERVICE You’ll need to provide accurate information about your savings, earnings (eg from payslips), existing benefits and pensions, outgoings (eg rent, mortgage, childcare) and local housing allowance limit Start now on the benefits adviser tool See all information Jobseeker’s Allowance and low income benefits B Benefits overview Bus passes C Carers Children D Death Disability E Education and training Elderly F Families L Legal aid Loans Local councils Long-term illness Low-income M Maternity Medical conditions Mortgages O Over-payment Looking at the analytics, this category only has a few stand-out pages.
36. Benefits A–Z Schemes and services B Benefits overview Bus passes C Carers Children D Death Disability E Education and training Elderly F Families Fraud Funerals G Green-energy H Heating Home improvements Housing J Job seekers L Legal aid Loans Local councils Long-term illness Low-income M Maternity Medical conditions Mortgages O Over-payment P Pensions Prisons R Rapid reclaim Rent S Signing off Signing on T Tax credits Training A Access to Work Attendance Allowance B Bereavement Allowance Bereavement Payment Budgeting Loans C Carer’s Credit Child Benefit Child Tax Credit I In-Work Credit Incapacity Benefit Independent Living Fund J Jobseeker’s Allowance Jobcentre Plus L Local Housing Allowance M Maternity Allowance N National Insurance
37. Schemes and services A Access to Work Attendance Allowance B Bereavement Allowance Bereavement Payment Budgeting Loans C Carer’s Credit Child Benefit Child Tax Credit Child Trust Fund Childcare vouchers Christmas Bonus Cold Weather Payment Community Care Grants Constant Attendance Allowance Council Tax Benefit Council tax reduction D Disability Living Allowance Disability Premiums Disabled Facility Grants Disabled Student’s Allowances E Employment and Support Allowance G Guardian’s Allowance H Healthy Start Housing Benefit I In-Work Credit Incapacity Benefit Independent Living Fund J Jobseeker’s Allowance Jobcentre Plus L Local Housing Allowance M Maternity Allowance N National Insurance New Enterprise Allowance P Parent’s Learning Allowance Pension Personal Independence Payment R Reduced Earnings Allowance S Severe Disablement Allowance U Universal Credit V Vaccine Damage Payment W War Widow(er) Pension Warm Front Scheme Widowed Parent’s Allowance Winter Fuel Payment Work Choice Working Tax Credit In this case, after the general A–Z, it made sense to put a list of all the different schemes and services, since people often look for these directly.
38. Explore GOV.UK Inside Government Driving, transport and travel Benefits Businesses and self-employed Employing people Education and learning Working, jobs and pensions Housing and local services Crime, justice and the law Money and tax Births, deaths, marriages and care Disabled people Citizenship and life in the UK How government works Departments Topics Policies Publications Announcements Policies Helping to reduce poverty and improve social justice Simplifying the welfare system and making sure work pays Helping people to find and stay in work Improving the child maintenance system Publications Benefit Cap (Housing Benefit) Regulations 2012: Impact assessment for the benefit cap Illustrating the government’s commitment to developing the social investment market Personal Independence Payment myth buster See all publications Announcements Ministers to end work experience Health and Safety confusion Opportunities for occupational therapists Press briefing: afternoon 13 June 2013 See all announcements Departments and Policy Welfare
39. Home Businesses and self-employed Imports and exports Classification of goods Introduction This guidance covers a range of products that may be referred to as: herbal medicines or medicaments homoeopathic and herbal remedies supplements (food and dietary) tonics These products are classified according to: Tariff classification of measured dose herbal medicines, vitamins, food and dietary supplements and tonics. This replaces Classifying herbal medicines, supplements and tonics for import and export Contents Introduction Quick reference table of heading codes Defining herbal medicines, supplements and tonics Classifying miscellaneous food preparations Classifying tonics and liquid food supplements Search Too much detail? See these quick guides Starting to import Starting to export HM Revenue & Customs Published 3 August 2012 Even once you’ve got to the Exporting section of the Business category, there’s still a huge amount of content to organise. In exporting there are about 20 general interest pages but about 300 more specialist guides.
40. Home › Business and self-employed Business and self-employed Exporting GOV.UK Search Alcohol and tobacco duty rates QUICK ANSWER Business support helplines QUICK ANSWER Classify imports and exports using the UK Integrated Tariff SPECIALIST GUIDE Duty relief for imports and exports QUICK ANSWER Excise Movement and Control System (EMCS) SERVICE Export agents for international trade QUICK ANSWER Finding commodity codes for import and export duty QUICK ANSWER Fraud and international trade QUICK ANSWER Government help for exporters GUIDE Importing and exporting by post GUIDE Services and information UK Trade Tariff SERVICE Find import and export commodity codes and get details on tax, duty and licenses that apply to your goods. Start now Starting to export GUIDE Overview | Sending goods to EU countries Exporting to non-EU countries Exporting via other EU countries I used the same pattern that I showed before for the MOT page – two popular articles...
41. Alcohol and tobacco duty rates QUICK ANSWER Business support helplines QUICK ANSWER Classify imports and exports using the UK Integrated Tariff SPECIALIST GUIDE Duty relief for imports and exports QUICK ANSWER Excise Movement and Control System (EMCS) SERVICE Export agents for international trade QUICK ANSWER Finding commodity codes for import and export duty QUICK ANSWER Fraud and international trade QUICK ANSWER Government help for exporters GUIDE Importing and exporting by post GUIDE Importing and exporting food GUIDE Incoterms (International Commercial Terms) GUIDE Report tobacco or alcohol tax evasion QUICK ANSWER Shipping dangerous goods GUIDE Shipping goods GUIDE Starting to export GUIDE Taking a vehicle out of the UK GUIDE UK Trade Tariff SERVICE Agriculture, horticulture and fisheries: international trade regulations Alcohol duties Amusement Machine Licence Duty Services and information Specialist guides Sort by: popularity A–Z Z–A Contains a list of general interest articles...
42. Agriculture, horticulture and fisheries: international trade regulations Alcohol duties Amusement Machine Licence Duty Animals and animal products: international trade regulations Anti-dumping duty, ‘countervailing’ and other trade defence measures Archiving your trade documents Assessment of export licence applications: criteria and policy ATA and CPD carnets for temporary imports and exports ATP rules on carrying perishable foodstuffs in road vehicles Authorised Economic Operator certification Automatic import and export licence verification Automatic Licence Verification between Defra/RPA and HMRC Bond insurance policy Bond support scheme Border Inspection Posts for live animals and animal products Border Inspection Posts for live animals and animal products Brokering (trade) of dual-use items Building, construction and property services: international trade regulations Buyer credit facility Chemical Weapons Convention guidance Chemical Weapons Convention guidance Chemicals: international trade regulations Classify imports and exports using the UK Integrated Tariff Specialist guides keywords All countries All industries All subjects Sort by: popularity A–Z Z–A Contains Country Industry Subject and then a giant list of everything else, but with sorting, search and filtering. For Exporting, it made sense to filter by country and industry sector. In this way, browse can become a useful beginning to a search, by letting you scope your search before you start. Just make sure it’s clear which search box is scoped and which is for the whole site.
43. –  Lots more second- level categories with tighter focus Here’s how we did it. Have as many second-level categories as you need. Don’t have an arbitrary limit on the number of categories and end up lumping stuff together that doesn’t fit. Your subcategories will end up being more focused and therefore more useful.
44. –  Split giant lists into more manageable ones Split your giant list of subcategories into 2 or 3 smaller lists if you can. This makes it easier to scan.
45. – Popular content brought to the surface Use analytics to bring popular content to the surface (but leave it in your alphabetical list, in case people miss it)
46. –  Helping people to explore as well as seek For some topics, like ‘starting a business’, people need to explore and read around a subject.
47. –  Long term: browse becomes part of search In the long term, we’re want to start to use our search engine to drive our browse pages, by adding metadata to our content so it can be effectively filtered and sorted.
48. Henry Hadlow @henryhadlow manofscience.co.uk