Why Your SEO Numbers Don’t Make Sense Anymore – And What to Measure Instead (SEOCharity, Jul 2026)

Transcript

1. Why Your SEO Numbers Don’t Make Sense Anymore 1
2. Why Your SEO Numbers Don’t Make Sense Anymore - And What to Measure Instead 2
5. The problem isn’t your SEO 5
6. The problem isn’t your SEO It’s your metrics 6
7. Why classic SEO metrics broke 7
8. Why classic SEO metrics broke Why prompt tracking isn’t the fix 8
9. Why classic SEO metrics broke Why prompt tracking isn’t the fix New way to measure search 9
10. Hi! I’m Itamar 👋 • • • Head of Marketing & Growth, WhitePress Author, Keywords for SEO Podcast Host, SEO Unplugged • • Worked with $1B+ Companies Never Present the Same Talk Twice Connect with me on LinkedIn linkedin.com/in/itamarblauer/
11. Why the old SEO measurement model broke 11
12. Why the old SEO measurement model broke 01 Search volume was inferred 12
14. Why the old SEO measurement model broke 01 02 Search volume was inferred Deep SERP access disappeared 14
16. Why the old SEO measurement model broke 01 02 03 Search volume was inferred Deep SERP access disappeared JavaScript became mandatory 16
18. Why the old SEO measurement model broke 01 02 03 Search volume was inferred Deep SERP access disappeared JavaScript became mandatory 04 Impressions were non-human inflated 18
20. Why the old SEO measurement model broke 01 02 03 Search volume was inferred Deep SERP access disappeared JavaScript became mandatory 04 05 Impressions were non-human inflated SERPs stopped being ranked lists 20
22. Why the old SEO measurement model broke 01 02 03 Search volume was inferred Deep SERP access disappeared JavaScript became mandatory 04 05 06 Impressions were non-human inflated SERPs stopped being ranked lists AI turned ranking into selection 22
28. You can’t measure a probabilistic system with deterministic expectations 28
32. Prerequisite: Ensure you’re not blocking AI crawlers/bots (server, robots.txt) 32
33. AI Search Selection Framework (AISSF) 33
34. S E O 34
35. S E O 35
36. E S O 36
37. E S O Eligibility → Selection → Outcome 37
38. E S O Eligibility → Selection → Outcome How the entity is framed 38
39. Knowledge graph Entity framing Brand definition External descriptions Trust signals Category alignment YOU Surface eligibility (SERPs, AI) 39
40. E S O Eligibility → Selection → Outcome Whether it is chosen 40
41. How often X is included in AI answers across a query cluster 41
42. Involves an inclusion scoring rubric Excluded Primary? Secondary? Mention? 42
43. E S O Eligibility → Selection → Outcome Whether it mattered 43
44. Branded demand increases? Demo bookings? Assisted conversions? (found via AI, etc) 44
45. Branded demand increases? Demo bookings? Assisted conversions? (found via AI, etc) 45
46. Branded demand increases? Demo bookings? SERP outcome testing Assisted conversions? (found via AI, etc) 46
47. The test: Does clearer positioning make more people choose us? 47
50. After two weeks: 50
51. After two weeks: Search visibility: Did CTR improve? 51
52. After two weeks: Search visibility: Did CTR improve? AI selection: Is BlauerCRM included more often in answers for “Salesforce alternatives”? 52
53. After two weeks: Search visibility: Did CTR improve? AI selection: Is BlauerCRM included more often in answers for “Salesforce alternatives”? Brand demand: Did searches for “BlauerCRM” or “BlauerCRM reviews” increase? 53
54. After two weeks: Search visibility: Did CTR improve? AI selection: Is BlauerCRM included more often in answers for “Salesforce alternatives”? Brand demand: Did searches for “BlauerCRM” or “BlauerCRM reviews” increase? Commercial outcome: Did demo bookings or assisted conversions improve? 54
55. Test what your visibility does - not just where it appears 55
56. Branded demand increases? Demo bookings? Assisted conversions? (found via AI, etc) 56
60. .*(^|[/.:@?&=])(chatgpt\.com|chat-gpt\.org|openai \.com|perplexity|gemini\.google\.com|copilot\.mi crosoft\.com|edgepilot|edgeservices|claude\.ai|d eepseek\.com|grok\.com|you\.com|nimble\.ai|ias k\.ai|aitastic\.app|bnngpt\.com|writesonic\.com|c opy\.ai)([/.:@?&#=]|$).* 60
64. Can you automate this? 64
73. Did my brand show up when it mattered? 73
74. Thank you! Want to apply this to your situation? Scan to continue the conversation 👉