SEO Agents Are Here: How MCP Is Changing SEO Workflows (Search 'n Stuff London, Jun 2026)

Transcript

1. SEO Agents Are Here: How MCP Is Changing SEO Workflows 1
3. 3 Model Context Protocol (MCP) was introduced by Anthropic in November 2024
4. 4 Before MCP, tools like Make.com were used to create automations since February 2022
7. 7 So what does it do?
8. 8 Connects to external data
10. 10 Connects to external data AI uses tools / takes action
12. 12 Connects to external data Standardises integrations AI uses tools / takes action
19. Hi! I’m Itamar 👋 • Head of Marketing & Growth, WhitePress • Author, Keywords for SEO • Podcast Host, SEO Unplugged • Worked with $1B+ Companies • Never Present the Same Talk Twice Connect with me on LinkedIn linkedin.com/in/itamarblauer/
20. 20 1-minute Claude setup
26. 26 https://seranking.com/api/integrations/mcp/#remote-server
29. 29 “Ok cool, I’m in, what next?”
30. 30 https://github.com/ seranking/seo-skills /tree/main#skills
31. 31 Skills are instructions on how to execute workflows
34. 34 https://github.com/seranking/seo-skills
36. 36 NOTE: YOU MUST USE COWORK!
37. 37 Skills are helpful when running repetitive tasks (scheduling, running tools)
44. 44 Skills can be customised for your particular use-case
48. 48 Multiple connectors can be used to have multiple capabilities within a workflow e.g. mix Drive, Gmail, GSC
49. 49 https://github.com/AminForou/mcp-gsc
51. 51 “Sick, so what kind of SEO workflows can I try out?”
55. 55 7/10
59. 59 8/10
63. 63 6/10
67. 67 9/10
71. 71 6/10
75. 75 8/10
79. 79 8/10
80. 80 Things to watch out for with MCP
81. 81 Things to watch out for with MCP 01 AI scales mistakes faster
82. 82 Things to watch out for with MCP 01 02 Don’t automate everything AI scales mistakes faster
83. 83 Things to watch out for with MCP Human strategy still wins 01 02 03 Don’t automate everything AI scales mistakes faster
84. 84 Things to watch out for with MCP Human strategy still wins 01 02 03 Don’t automate everything AI scales mistakes faster 04 Permissions matter a lot
85. 85 Things to watch out for with MCP Human strategy still wins 01 02 03 Don’t automate everything AI scales mistakes faster 04 05 Efficiency ≠ effectiveness Permissions matter a lot
86. 86 Things to watch out for with MCP Human strategy still wins 01 02 03 Don’t automate everything AI scales mistakes faster More context = more tokens 04 05 06 Efficiency ≠ effectiveness Permissions matter a lot
91. 91 What about the costs?
92. 92 My Claude plan is £75/m or £900 per year
93. 93 SE Ranking core plan is £76/m or £912 per year
94. 94 £1,812 per year
95. 95 5 hours saved per week
96. 96 260 hours saved per year
97. 97 Is your time worth more than £7/hour?
98. 98 That’s £1,812 per year to invest in improving your efficiency and output
100. Want to apply this to your situation? Scan to continue the conversation 👉 Thank you!