How to Build an AI Search Optimization Roadmap - Criteria and Steps to Take #SEOIRL

Let’s see what changes with AI Search, how to align our optimization actions and the industry state with it.

Transcript

1. How to Build an AI Search Optimization Roadmap Criteria and Steps to Take THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
2. Hello, I’m Aleyda Solís THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM SEO Consultant & Founder ❏ International SEO Consultant & Founder at Orainti ❏ Creator of the SEOFOMO & AI Marketers Newsletters ❏ Maker of LearningAIsearch.com & LearningSEO.io Speaker & Author ❏ Author of SEO, Las Claves Esenciales ❏ Spoke at +200 events in +30 countries
3. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM I’m tired of the “AI has killed SEO” clickbait, over-hyped posts
4. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM Most decision makers are asking about AI search visibility, so it’s fundamental to address it with facts. Funnily, most don’t even call it GEO, just “AI Search Optimization” https://hub.seofomo.co/surveys/state-ai-search-optimization/
5. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM https://www.similarweb.com/ LLMs are expanding (not killing) Search as a discovery channel. +95% of ChatGPT users also use Google.
6. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM Despite ChatGPT growth, Google is still the search king with 15X visits. It had 60B vs 4B visits in September. https://www.similarweb.com/
7. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM https://openai.com/index/how-people-are-using-chatgpt/ “ChatGPT Consumer use patterns can be thought in terms of Asking (49%), Doing (40%), and Expressing (11%)” There are new search behaviors enabled by AI platforms as well, not only Asking but also Doing and Expressing
8. What about AI Mode? In late August, it had still only 3% of daily usage in the US, and 3.5% in the UK THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM Data by Similarweb
9. It’s meant to show more links soon. The real inflection point will come when it’s released as a default experience THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM Data by Similarweb
10. LLMs answers also rely on grounding when current, factual information is needed, meaning SEO is vital for it. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM https://dejan.ai/blog/gpt-5-made-seo-irreplaceable/ LLMs Answers Retrieval / Grounding Data For dynamic, factual queries In “search mode” (like ChatGPT’s browsing) the model goes beyond static memory, retrieving real-time external information using it as grounding to produce more accurate, up-to-date answers. Pre-training Data For General knowledge Publicly available text (websites, books, papers, code, forums, etc.) and licensed/curated data, until the model’s knowledge cutoff date.
11. ChatGPT is even using Google search results via APIs (besides Bing’s one) for answers. I tested it first-hand. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM https://www.aleydasolis.com/en/ai-search/chatgpt-uses-google-serp-snippets-for-answers/
12. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM https://www.youtube.com/watch?v=ZF_sxLdfTbY& So SEO is not dead, just evolving, but: Is traditional SEO enough to succeed in AI Search platforms?
13. Let’s see what changes with AI Search, how to align our optimization actions and the industry state with it THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM KEY TRADITIONAL VS AI SEARCH DIFFERENCES CURRENT AI SEARCH OPTIMIZATION TRENDS FROM THE SEOFOMO AI SEARCH OPTIMIZATION SURVEY A CHECKLIST FOR AI SEARCH OPTIMIZATION STEPS, EXAMPLES & RESOURCES 1. 2. 3.
14. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM While reviewing what are SEOs doing at the moment from the insights of the SEOFOMO State of AI Search Survey https://hub.seofomo.co/surveys/state-ai-search-optimization/
15. There are 5 key areas of differences between AI vs traditional search 1. Search Behavior 2. Query Handling 3. Optimization Target 4. Authority & Popularity Signals 5. Results Presentation THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
16. 1. Search Behavior: Keywords vs Conversations & Actions SHORT, KEYWORD BASED, ONE OFF QUERIES WITH HIGH NAVIGATIONAL INTENT TRADITIONAL SEARCH LONG, CONVERSATIONAL BASED, MULTI-TURN QUERIES WITH HIGH TASK ORIENTED INTENT AI SEARCH THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
17. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM 2. Query Handling: Single Query vs Fan-out Match SINGLE QUERY MATCH TRADITIONAL SEARCH AI SEARCH QUERY FAN-OUT (MULTIPLE SUB-QUERIES MATCHES)
18. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM 3. Optimization Target: Page vs Passage level content PAGE LEVEL RELEVANCE TRADITIONAL SEARCH PASSAGE / CHUNK LEVEL RELEVANCE AI SEARCH
19. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM 4. Authority & Popularity Signals: Links vs Mentions LINKS AND ENGAGEMENT BASED POPULARITY AT DOMAIN AND PAGE LEVEL TRADITIONAL SEARCH MENTIONS/CITATIONS & ENTITY BASED AUTHORITY AT PASSAGE & CONCEPT LEVEL AI SEARCH
20. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM 5. Results: Ranked pages vs Synthesized answer RANKED LIST OF MULTIPLE LINKED PAGES TRADITIONAL SEARCH SINGLE SYNTHESIZED ANSWER WITH MENTIONS AND SECONDARY LINKS TO SOURCES AI SEARCH
21. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM But how do these shifts impact our optimization efforts to leverage AI as a marketing channel?
22. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM Let’s go through the keys of an AI search optimization roadmap highlighting main changes to take into account 1. Research and Assess your AI Search Platform Audience Behavior 2. Optimize for content AI crawlability and indexability 3. Establish business aligned “On Brand” Topical Authority 4. Optimize for Chunks Retrieval by structuring for humans 5. Optimize for Answer Synthesis with Concise Content 6. Optimize for Content Citation-Worthiness with EEAT 7. Grow Content Authoritativeness 3rd Party Signals 8. Optimize for Multi-Modal Support 9. Optimize for Personalization Resilient Content 10. Monitor Your content AI Search Performance
23. WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM 1. You can’t set the same goals and use the same metrics for AI search as you do with traditional search, as a performance only channel * Rankings * SERP Features Inclusion * Traffic * Conversions/Sales * Revenue * Customer Acquisition Cost * ROI * Visibility * Sentiment * Citations * Share of Voice * Conversions/Sales * Revenue * Customer Acquisition Cost * ROI vs Traditional Search AI Search
24. WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM https://www.tryprofound.com/blog/ai-shopping-journey-2025 Research -like this Profound’s one- shows purchasing decisions are made in LLMs but users convert elsewhere
25. WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM The same is shown in Kevin’s AI Mode research: Clicks there are also rare and left for transactional queries https://www.growth-memo.com/p/what-our-ai-mode-user-behavior-study
26. WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM https://www.growth-memo.com/p/what-our-ai-mode-user-behavior-study But decisions are still made in AI Mode, making visibility, not traffic, likely the most impactful metric
27. WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM Note how this is meant to become more blended in the future with new and upcoming AI shopping integrations https://openai.com/index/buy-it-in-chatgpt/
28. We need then to treat AI as both a branding and performance channel, and asses and measure it with relevant KPIs and goals WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
29. 2. Start by assessing your current AI traffic behavior and performance: the top platforms, areas/pages & conversion Looker Studio Dashboard Here WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
30. Identify the AI search platforms that have the biggest potential towards your specific audience to focus on them similarweb.com sparktoro.com WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
31. Sistrix Analyze and compare the different AI platforms answer formats and preferences towards publications, brands or UGC sites for your vertical, to prioritize your efforts based on your own context WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
32. WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM Which are the top brands & sources in your verticals in each model? For backpacks: Retailers & publications ai.sistrix.com
33. WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM For Jeans, although there’s a bigger share of brands used as sources, most are specialized fashion publications ai.sistrix.com
34. WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM Establish those consistent patterns in answer formats and sources aligned with those of your site vs AI Mode ChatGPT
35. Don’t obsess over individual prompts & answers inclusions. Instead, take their dynamic, personalized, context nature into account to identify topics and content formats opportunities. Profound THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
36. Ahrefs I like the Ahrefs approach, allowing us to research popular topics connected to brands & competitors in AI answers THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
37. WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM Prioritize those topics for which there’s a higher share of answers consistently grounded, that can be influenced Profound THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
38. 3. Establish an “on brand”, comprehensive topical authority, targeting the full customer journey with helpful, multimodal, indexable information that highlights your USP and genuinely helps customers Consideration * Reviews & Testimonials * Studies & Research * Comparison & Alternatives * Product Q&As * Community & Forum Content Decision * Comprehensive Product Description * Documentation & Manuals * Pricing & Plans Pages * Case Studies * Compliance content * Knowledge base articles * Troubleshooting Guides & FAQs * Community & support forum * Video tutorials Post-Purchase Support * Products How-To Guides & Tutorials * Thought Leadership & Expert Advice * FAQs * New product releases Awareness WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
39. Industry Insights Research, Stats & Trends, Surveys, Case Studies Product Insights Products descriptions, features comparisons, FAQs Business & Product Related UGC Reviews, Q&As, Help Center, Forums WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM I know that with Google AIO’s & LLMs many don’t want to invest in non-transactional content, but you need to establish topical authority to become citation worthy
40. WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM Cover multiple intents for the same topic, so your content aligns with many personalized subqueries, increasing surface area. Add contextual signals that aligns content with profile-based personalization, segmenting content for specific personas or use cases. Retain attention and engagement with fast, useful content that gives a satisfying user experience since AI search systems refine results based on user behavior, thumbs up/down, etc. This feedback loops into ranking and synthesis decisions for future answers. This is how you become personalization resilient: Covering the different intents across the full customer journey, targeting your different personas across use cases, engaging them from the start
41. It’s possible to integrate informational content into your commercially targeted areas as well, in a helpful way WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
42. https://waikay.io/ Use AI optimization tools like Waikay to easily identify your topic gaps vs competitors to prioritize accordingly WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
43. https://www.keywordinsights.ai/ Along with content optimization tools to ensure topical coverage at a page level based on the targeted intent WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM https://ahrefs.com/ai-content-helper
44. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM https://ahrefs.com/blog/seo-chunk-optimization/ https://www.chris-green.net/post/content-structure-for-ai-search Structure for concise, easily readable content to facilitate “chunk retrieval” without obsessing about it +
45. EEAT Content Quality Checklist Focus on EEAT instead. To be cited, your content should be well-structured, accurate, up-to-date & authoritative WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
46. WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM https://about.ads.microsoft.com/en/blog/post/october-2025/optim izing-your-content-for-inclusion-in-ai-search-answers These principles are also aligned to the recently published Microsoft Content Optimization recommendations for AI Search Answers: Writing with clarity, with concise, self-contained phrasing
47. WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM https://about.ads.microsoft.com/en/blog/post/october-2025/optimizing-your-content-for-inclusion-in-ai-search-answers Avoid overloaded sentences, decorative symbols and unanchored claims, without context
48. https://sitebulb.com/ Rendering Difference Engine Chrome Extension Also, this content should be indexable so don’t use CSR JS for it, since non-Google AI platforms can’t render it WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
49. https://www.lazyspy.us/ This doesn’t only apply to text, but also your images and videos, which should be crawlable, indexable & relevant WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
50. Have you additionally checked if your robots.txt, CDN / firewall or hosting are blocking any AI bots by default? https://maxbraglia.com/ai-bot-analyzer WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
51. Look for an increase of 404s in your log files due to LLMs hallucinations, and optimize your Not Found design too Jetoctopus WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
52. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM https://hub.seofomo.co/surveys/state-ai-search-optimization/ When asked, most SEOs said they’re auditing for AI content indexability but not monitoring AI bots crawls yet
53. Digital PR Positive coverage, citations, backlinks from Media Sites Community Management Positive mentions from relevant social platforms and communities Link Building Backlinks from related, authoritative sites reviewing relevant businesses Branding Mentions, promotion, visibility alignment with brand positioning and voice 4. Growing your brand authoritativeness is a must going beyond link building, with community & digital PR efforts WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
54. Profound Identify the sites and platforms consistently used as citation sources for your relevant topics: UGCs, specialized publications, aggregators, etc. In which of these you already have presence or can be established? WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
55. Profound What’s the sentiment of your brand mentions in AI answers? What are the negative ones about? Where are they coming from? Do you have official presence there? Is it doable to address them? WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
56. https://www.similarweb.com/ WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM Note how these platforms can be different for each topic area, and might mean to prioritize based on existing digital PR and community management presence and efforts. You can’t work on a silo!
57. 5. These AI optimization actions should be aligned with existing SEO processes, using impact vs effort for +ROI 1. How much are AI platforms already bringing to your traffic, revenue and impacting marketing goals? 2. How AI search behavior differ from traditional search? 3. What’s your visibility and traffic from relevant to target AI search queries vs competitors? What’s the growth opportunity? 4. How’s your content already optimized for relevant AI search queries? 5. How do the needed optimization actions overlap with existing or planned SEO, Digital PR & Community management efforts? What additional actions / investments are needed? 6. What’s the ROI from the additional efforts? Are they worthy? Prioritize accordingly WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
58. If you have a mature SEO process, you might likely only need to do a few shifts to expand support to AI search Differences in User Search Behavior / Intents to target Bigger Role of third-party Citations / Mentions Different bots/user agents for which you might have specific crawlability rules Lack of CSR JS support by AI bots From Performance (traffic, conversions) only to Brand (visibility, sentiment, share of voice) and Performance metrics and goals Crawlability Indexability Relevance Popularity Metrics/Goals WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
59. While leaving space for testing and flexibility, since these are new platforms, & we are still discovering & adapting WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
60. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM In the survey, most said decision makers have allocated AI search budget but not as an independent channel yet https://hub.seofomo.co/surveys/state-ai-search-optimization/
61. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM Most have expanded their SEO accordingly to integrate AI search optimization, and also have an AI search strategy https://hub.seofomo.co/surveys/state-ai-search-optimization/
62. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM https://hub.seofomo.co/surveys/state-ai-search-optimization/ Existing or planned AI search optimization work focuses on structured data, digital PR & content restructuring
63. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM Most said the goals for AI search optimization are related to visibility, traffic, conversions & awareness but many are still in wait-and-see mode https://hub.seofomo.co/surveys/state-ai-search-optimization/
64. THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM https://hub.seofomo.co/surveys/state-ai-search-optimization/ AI Search Optimization is still nascent, and the industry is adapting after 25 years of stable search evolution
65. WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM This is why we need first party data about AI search user behavior and our content performance, directly from platforms, that allow us to make better decisions
66. Want to take the next steps? Download the AI Search Optimization Checklist For Free https://www.aleydasolis.com/en/ai-search/ai-search-optimization-checklist/ WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
67. Learn more about AI Search Optimization with free reliable resources from LearningAIsearch.com https://learningaisearch.com/ WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
68. Keep up with the latest AI Search news by subscribing to the Free SEOFOMO Newsletter, with an AI search section https://seofomo.co/ WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
69. Long Live SEO … for [AI Mode / ChatGPT / TikTok / YouTube / Baidu / Any Platform Used for Search] WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM
70. Thanks! Questions? SEO Consultant & Founder ❏ International SEO Consultant & Founder at Orainti ❏ Creator of the SEOFOMO & AI Marketers Newsletters ❏ Maker of LearningAIsearch.com & LearningSEO.io Speaker & Author ❏ Author of SEO, Las Claves Esenciales ❏ Spoke at +200 events in +30 countries WINNING ECOMMERCE AI SEARCH BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM THE AI SEARCH OPTIMIZATION ROADMAP BY ALEYDA SOLIS FROM ORAINTI / SEOFOMO / LEARNINGAISEARCH.COM