Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Marketing to Developers
Search
John Britton
July 29, 2017
Technology
8
2.1k
Marketing to Developers
John Britton
July 29, 2017
Tweet
Share
More Decks by John Britton
See All by John Britton
Stories from the GitHub Classroom: Changing Practice, one Pull Request at a Time
johndbritton
3
610
Ops for Everyone
johndbritton
33
7.9k
GitHub: Distributed, Asynchronous, and Self-directed
johndbritton
4
380
Web 200: Anatomy of a Request
johndbritton
0
170
P2PU at Campus Party Mexico 2011
johndbritton
2
240
Other Decks in Technology
See All in Technology
30万人が利用するチャットをFirebase Realtime DatabaseからActionCableへ移行する方法
ryosk7
5
350
初心者に Vue.js を 教えるには
tsukuha
5
390
チームを主語にしてみる / Making "Team" the Subject
ar_tama
4
310
Aurora_BlueGreenDeploymentsやってみた
tsukasa_ishimaru
1
130
カメラを用いた店内計測におけるオプトインの仕組みの実現 / ai-optin-camera
cyberagentdevelopers
PRO
1
120
Apple/Google/Amazonの決済システムの違いを踏まえた定期購読課金システムの構築 / abema-billing-system
cyberagentdevelopers
PRO
1
220
ガバメントクラウド先行事業中間報告を読み解く
sugiim
1
1.4k
君は隠しイベントを見つけれるか?
mujyun
0
300
グローバル展開を見据えたサービスにおける機械翻訳プラクティス / dp-ai-translating
cyberagentdevelopers
PRO
1
150
Product Engineer Night #6プロダクトエンジニアを育む仕組み・施策
hacomono
PRO
1
470
Autify Company Deck
autifyhq
1
39k
日経電子版におけるリアルタイムレコメンドシステム開発の事例紹介/nikkei-realtime-recommender-system
yng87
1
510
Featured
See All Featured
BBQ
matthewcrist
85
9.3k
XXLCSS - How to scale CSS and keep your sanity
sugarenia
246
1.3M
Bootstrapping a Software Product
garrettdimon
PRO
305
110k
Designing Experiences People Love
moore
138
23k
Become a Pro
speakerdeck
PRO
24
5k
個人開発の失敗を避けるイケてる考え方 / tips for indie hackers
panda_program
92
16k
It's Worth the Effort
3n
183
27k
Learning to Love Humans: Emotional Interface Design
aarron
272
40k
4 Signs Your Business is Dying
shpigford
180
21k
Intergalactic Javascript Robots from Outer Space
tanoku
268
27k
I Don’t Have Time: Getting Over the Fear to Launch Your Podcast
jcasabona
27
1.9k
Build your cross-platform service in a week with App Engine
jlugia
229
18k
Transcript
DEVELOPERS MARKETING TO 1
MARKETING TO DEVELOPERS OUTLINE ▸ How I got here ▸
Before you start ▸ Process overview, team roles, and metrics ▸ Developer marketing framework ▸ Recommended reading
SENIOR DIRECTOR, DEVELOPER MARKETING JOHN BRITTON
DEVELOPER EVANGELIST JOHN BRITTON Form erly
BEFORE YOU START THREE THINGS YOU NEED
PRODUCT A TOTALLY SOLID #1
AUDIENCE A CLEARLY DEFINED #2
BUSINESS A MONEY-MAKING #3
OVERVIEW PROCESS, TEAM, AND METRICS
OVERVIEW PROCESS Be there for your developers Help developers help
themselves Show and tell the world Support Content Outreach Operations Programs ⚙ Don’t repeat yourself Win the same way over and over
OVERVIEW TEAM Outreach ⚙ Operations Programs Developer Advocate all programs,
specialized by region highly technical and teaching minded Community Operations all programs, specialized by skill expert front-line support Program Manager few programs, specialized by audience passionate subject area expert
NPS = %PROMOTERS — %DETRACTORS “HOW LIKELY ARE YOU TO
RECOMMEND [PRODUCT] TO A FRIEND OR COLLEAGUE?” OVERVIEW METRICS Net Promoter Score Program Members User Engagements Quality Quantity Activity
SCOOP DEVELOPER MARKETING FRAMEWORK CONTENT OUTREACH PROGRAMS ⚙ OPERATIONS SUPPORT
CONTENT OUTREACH PROGRAMS ⚙ OPERATIONS SUPPORT
CONTENT OUTREACH PROGRAMS ⚙ OPERATIONS SUPPORT
CONTENT OUTREACH PROGRAMS ⚙ OPERATIONS SUPPORT
CONTENT OUTREACH PROGRAMS ⚙ OPERATIONS SUPPORT
CONTENT OUTREACH PROGRAMS ⚙ OPERATIONS SUPPORT
CONTENT OUTREACH PROGRAMS ⚙ OPERATIONS SUPPORT
SCOOP DEVELOPER MARKETING FRAMEWORK CONTENT OUTREACH PROGRAMS ⚙ OPERATIONS SUPPORT
BE THERE FOR YOUR DEVELOPERS. SUPPORT
BE THERE FOR YOUR DEVELOPERS. SUPPORT SURPRISE AND DELIGHT
BE THERE FOR YOUR DEVELOPERS. SUPPORT SURPRISE AND DELIGHT MAKE
FEATURE LISTS
BE THERE FOR YOUR DEVELOPERS. SUPPORT SURPRISE AND DELIGHT SPEAK
LIKE A HUMAN MAKE FEATURE LISTS
BE THERE FOR YOUR DEVELOPERS. SUPPORT SURPRISE AND DELIGHT SPEAK
LIKE A HUMAN MAKE FEATURE LISTS
HELP DEVELOPERS HELP THEMSELVES. CONTENT
HELP DEVELOPERS HELP THEMSELVES. CONTENT PUT A URL ON IT
HELP DEVELOPERS HELP THEMSELVES. CONTENT PUT A URL ON IT
DEFINE STRUCTURE
HELP DEVELOPERS HELP THEMSELVES. CONTENT PUT A URL ON IT
DESIGN FOR REUSE DEFINE STRUCTURE
PUT A URL ON IT HELP DEVELOPERS HELP THEMSELVES. CONTENT
DESIGN FOR REUSE DEFINE STRUCTURE
SHOW AND TELL THE WORLD. OUTREACH
SHOW AND TELL THE WORLD. OUTREACH GO TO YOUR AUDIENCE
SHOW AND TELL THE WORLD. OUTREACH GO TO YOUR AUDIENCE
BE THE LIVING ROOM
SHOW AND TELL THE WORLD. OUTREACH GO TO YOUR AUDIENCE
DON’T FOLLOW THE CROWD BE THE LIVING ROOM
SHOW AND TELL THE WORLD. OUTREACH GO TO YOUR AUDIENCE
DON’T FOLLOW THE CROWD BE THE LIVING ROOM
DON’T REPEAT YOURSELF. ⚙ OPERATIONS
DON’T REPEAT YOURSELF. ⚙ OPERATIONS MAKE CHECKLISTS
DON’T REPEAT YOURSELF. ⚙ OPERATIONS MAKE CHECKLISTS AUTOMATE
DON’T REPEAT YOURSELF. ⚙ OPERATIONS MAKE CHECKLISTS REFACTOR AUTOMATE
DON’T REPEAT YOURSELF. ⚙ OPERATIONS MAKE CHECKLISTS REFACTOR AUTOMATE
WIN THE SAME WAY OVER AND OVER. PROGRAMS
WIN THE SAME WAY OVER AND OVER. PROGRAMS DIVERT DISTRACTIONS
WIN THE SAME WAY OVER AND OVER. PROGRAMS DIVERT DISTRACTIONS
PLAN FOR SCALE
WIN THE SAME WAY OVER AND OVER. PROGRAMS DIVERT DISTRACTIONS
KEEP IT SIMPLE PLAN FOR SCALE
#MyOctocat
WIN THE SAME WAY OVER AND OVER. PROGRAMS DIVERT DISTRACTIONS
KEEP IT SIMPLE PLAN FOR SCALE
SCOOP DEVELOPER MARKETING FRAMEWORK CONTENT OUTREACH PROGRAMS ⚙ OPERATIONS SUPPORT
MARKETING TO DEVELOPERS RECOMMENDED READING Platform Revolution Traction Gabriel Weinberg
and Justin Mares Made to Stick Chip and Dan Heath Sangeet Paul Choudary, Geoffrey G. Parker, and Marshall W. Van Alstyne
✉
[email protected]
@JOHNDBRITTON JDB.IO JOHN BRITTON EMAIL UPDATES: JDB.IO/MARKETING-TO-DEVELOPERS WORK
WITH US: GITHUB.COM/ABOUT/CAREERS