Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Marketing to Developers
Search
John Britton
July 29, 2017
Technology
8
2.2k
Marketing to Developers
John Britton
July 29, 2017
Tweet
Share
More Decks by John Britton
See All by John Britton
Stories from the GitHub Classroom: Changing Practice, one Pull Request at a Time
johndbritton
3
610
Ops for Everyone
johndbritton
33
8k
GitHub: Distributed, Asynchronous, and Self-directed
johndbritton
4
400
Web 200: Anatomy of a Request
johndbritton
0
180
P2PU at Campus Party Mexico 2011
johndbritton
2
250
Other Decks in Technology
See All in Technology
日経電子版 for Android の技術的課題と取り組み(令和最新版)/android-20250423
nikkei_engineer_recruiting
1
470
アジャイル脅威モデリング#1(脅威モデリングナイト#8)
masakane55
3
230
30代からでも遅くない! 内製開発の世界に飛び込み、最前線で戦うLLMアプリ開発エンジニアになろう
minorun365
PRO
15
4.5k
生成AIによるCloud Native基盤構築の可能性と実践的ガードレールの敷設について
nwiizo
7
1.2k
Making a MIDI controller device with PicoRuby/R2P2 (RubyKaigi 2025 LT)
risgk
1
320
AIにおけるソフトウェアテスト_ver1.00
fumisuke
1
220
4/16/25 - SFJug - Java meets AI: Build LLM-Powered Apps with LangChain4j
edeandrea
PRO
2
130
クラウド開発環境Cloud Workstationsの紹介
yunosukey
0
200
AIと共に乗り越える、 入社後2ヶ月の苦労と学習の軌跡
sai_kaneko
0
120
QA/SDETの現在と、これからの挑戦
imtnd
0
150
Winning at PHP in Production in 2025
beberlei
1
190
Cross Data Platforms Meetup LT 20250422
tarotaro0129
1
760
Featured
See All Featured
How to Think Like a Performance Engineer
csswizardry
23
1.5k
Practical Tips for Bootstrapping Information Extraction Pipelines
honnibal
PRO
19
1.2k
Embracing the Ebb and Flow
colly
85
4.7k
Writing Fast Ruby
sferik
628
61k
StorybookのUI Testing Handbookを読んだ
zakiyama
29
5.7k
Making the Leap to Tech Lead
cromwellryan
133
9.2k
[RailsConf 2023 Opening Keynote] The Magic of Rails
eileencodes
29
9.4k
Design and Strategy: How to Deal with People Who Don’t "Get" Design
morganepeng
129
19k
Rails Girls Zürich Keynote
gr2m
94
13k
Fight the Zombie Pattern Library - RWD Summit 2016
marcelosomers
233
17k
Fantastic passwords and where to find them - at NoRuKo
philnash
51
3.2k
Evolution of real-time – Irina Nazarova, EuRuKo, 2024
irinanazarova
8
670
Transcript
DEVELOPERS MARKETING TO 1
MARKETING TO DEVELOPERS OUTLINE ▸ How I got here ▸
Before you start ▸ Process overview, team roles, and metrics ▸ Developer marketing framework ▸ Recommended reading
SENIOR DIRECTOR, DEVELOPER MARKETING JOHN BRITTON
DEVELOPER EVANGELIST JOHN BRITTON Form erly
BEFORE YOU START THREE THINGS YOU NEED
PRODUCT A TOTALLY SOLID #1
AUDIENCE A CLEARLY DEFINED #2
BUSINESS A MONEY-MAKING #3
OVERVIEW PROCESS, TEAM, AND METRICS
OVERVIEW PROCESS Be there for your developers Help developers help
themselves Show and tell the world Support Content Outreach Operations Programs ⚙ Don’t repeat yourself Win the same way over and over
OVERVIEW TEAM Outreach ⚙ Operations Programs Developer Advocate all programs,
specialized by region highly technical and teaching minded Community Operations all programs, specialized by skill expert front-line support Program Manager few programs, specialized by audience passionate subject area expert
NPS = %PROMOTERS — %DETRACTORS “HOW LIKELY ARE YOU TO
RECOMMEND [PRODUCT] TO A FRIEND OR COLLEAGUE?” OVERVIEW METRICS Net Promoter Score Program Members User Engagements Quality Quantity Activity
SCOOP DEVELOPER MARKETING FRAMEWORK CONTENT OUTREACH PROGRAMS ⚙ OPERATIONS SUPPORT
CONTENT OUTREACH PROGRAMS ⚙ OPERATIONS SUPPORT
CONTENT OUTREACH PROGRAMS ⚙ OPERATIONS SUPPORT
CONTENT OUTREACH PROGRAMS ⚙ OPERATIONS SUPPORT
CONTENT OUTREACH PROGRAMS ⚙ OPERATIONS SUPPORT
CONTENT OUTREACH PROGRAMS ⚙ OPERATIONS SUPPORT
CONTENT OUTREACH PROGRAMS ⚙ OPERATIONS SUPPORT
SCOOP DEVELOPER MARKETING FRAMEWORK CONTENT OUTREACH PROGRAMS ⚙ OPERATIONS SUPPORT
BE THERE FOR YOUR DEVELOPERS. SUPPORT
BE THERE FOR YOUR DEVELOPERS. SUPPORT SURPRISE AND DELIGHT
BE THERE FOR YOUR DEVELOPERS. SUPPORT SURPRISE AND DELIGHT MAKE
FEATURE LISTS
BE THERE FOR YOUR DEVELOPERS. SUPPORT SURPRISE AND DELIGHT SPEAK
LIKE A HUMAN MAKE FEATURE LISTS
BE THERE FOR YOUR DEVELOPERS. SUPPORT SURPRISE AND DELIGHT SPEAK
LIKE A HUMAN MAKE FEATURE LISTS
HELP DEVELOPERS HELP THEMSELVES. CONTENT
HELP DEVELOPERS HELP THEMSELVES. CONTENT PUT A URL ON IT
HELP DEVELOPERS HELP THEMSELVES. CONTENT PUT A URL ON IT
DEFINE STRUCTURE
HELP DEVELOPERS HELP THEMSELVES. CONTENT PUT A URL ON IT
DESIGN FOR REUSE DEFINE STRUCTURE
PUT A URL ON IT HELP DEVELOPERS HELP THEMSELVES. CONTENT
DESIGN FOR REUSE DEFINE STRUCTURE
SHOW AND TELL THE WORLD. OUTREACH
SHOW AND TELL THE WORLD. OUTREACH GO TO YOUR AUDIENCE
SHOW AND TELL THE WORLD. OUTREACH GO TO YOUR AUDIENCE
BE THE LIVING ROOM
SHOW AND TELL THE WORLD. OUTREACH GO TO YOUR AUDIENCE
DON’T FOLLOW THE CROWD BE THE LIVING ROOM
SHOW AND TELL THE WORLD. OUTREACH GO TO YOUR AUDIENCE
DON’T FOLLOW THE CROWD BE THE LIVING ROOM
DON’T REPEAT YOURSELF. ⚙ OPERATIONS
DON’T REPEAT YOURSELF. ⚙ OPERATIONS MAKE CHECKLISTS
DON’T REPEAT YOURSELF. ⚙ OPERATIONS MAKE CHECKLISTS AUTOMATE
DON’T REPEAT YOURSELF. ⚙ OPERATIONS MAKE CHECKLISTS REFACTOR AUTOMATE
DON’T REPEAT YOURSELF. ⚙ OPERATIONS MAKE CHECKLISTS REFACTOR AUTOMATE
WIN THE SAME WAY OVER AND OVER. PROGRAMS
WIN THE SAME WAY OVER AND OVER. PROGRAMS DIVERT DISTRACTIONS
WIN THE SAME WAY OVER AND OVER. PROGRAMS DIVERT DISTRACTIONS
PLAN FOR SCALE
WIN THE SAME WAY OVER AND OVER. PROGRAMS DIVERT DISTRACTIONS
KEEP IT SIMPLE PLAN FOR SCALE
#MyOctocat
WIN THE SAME WAY OVER AND OVER. PROGRAMS DIVERT DISTRACTIONS
KEEP IT SIMPLE PLAN FOR SCALE
SCOOP DEVELOPER MARKETING FRAMEWORK CONTENT OUTREACH PROGRAMS ⚙ OPERATIONS SUPPORT
MARKETING TO DEVELOPERS RECOMMENDED READING Platform Revolution Traction Gabriel Weinberg
and Justin Mares Made to Stick Chip and Dan Heath Sangeet Paul Choudary, Geoffrey G. Parker, and Marshall W. Van Alstyne
✉
[email protected]
@JOHNDBRITTON JDB.IO JOHN BRITTON EMAIL UPDATES: JDB.IO/MARKETING-TO-DEVELOPERS WORK
WITH US: GITHUB.COM/ABOUT/CAREERS