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Marketing to Developers

Marketing to Developers

John Britton

July 29, 2017
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  1. MARKETING TO DEVELOPERS OUTLINE ▸ How I got here ▸

    Before you start ▸ Process overview, team roles, and metrics ▸ Developer marketing framework ▸ Recommended reading
  2. OVERVIEW PROCESS Be there for your developers Help developers help

    themselves Show and tell the world Support Content Outreach Operations Programs ⚙ Don’t repeat yourself Win the same way over and over
  3. OVERVIEW TEAM Outreach ⚙ Operations Programs Developer Advocate all programs,

    specialized by region highly technical and teaching minded Community Operations all programs, specialized by skill expert front-line support Program Manager few programs, specialized by audience passionate subject area expert
  4. NPS = %PROMOTERS — %DETRACTORS “HOW LIKELY ARE YOU TO

    RECOMMEND [PRODUCT] TO A FRIEND OR COLLEAGUE?” OVERVIEW METRICS Net Promoter Score Program Members User Engagements Quality Quantity Activity
  5. SHOW AND TELL THE WORLD. OUTREACH GO TO YOUR AUDIENCE

    DON’T FOLLOW THE CROWD BE THE LIVING ROOM
  6. SHOW AND TELL THE WORLD. OUTREACH GO TO YOUR AUDIENCE

    DON’T FOLLOW THE CROWD BE THE LIVING ROOM
  7. MARKETING TO DEVELOPERS RECOMMENDED READING Platform Revolution Traction Gabriel Weinberg

    and 
 Justin Mares Made to Stick Chip and Dan Heath Sangeet Paul Choudary, Geoffrey G. Parker, and Marshall W. Van Alstyne