Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Marketing to Developers
Search
John Britton
July 29, 2017
Technology
8
2.2k
Marketing to Developers
John Britton
July 29, 2017
Tweet
Share
More Decks by John Britton
See All by John Britton
Stories from the GitHub Classroom: Changing Practice, one Pull Request at a Time
johndbritton
3
620
Ops for Everyone
johndbritton
33
8k
GitHub: Distributed, Asynchronous, and Self-directed
johndbritton
4
410
Web 200: Anatomy of a Request
johndbritton
0
180
P2PU at Campus Party Mexico 2011
johndbritton
2
260
Other Decks in Technology
See All in Technology
ビジネス文書に特化した基盤モデル開発 / SaaSxML_Session_2
sansan_randd
0
250
興味の胞子を育て 業務と技術に広がる”きのこ力”
fumiyasac0921
0
570
相互運用可能な学修歴クレデンシャルに向けた標準技術と国際動向
fujie
0
200
大規模イベントに向けた ABEMA アーキテクチャの遍歴 ~ Platform Strategy 詳細解説 ~
nagapad
0
180
Strands Agents & Bedrock AgentCoreを1分でおさらい
minorun365
PRO
6
210
AI時代の知識創造 ─GeminiとSECIモデルで読み解く “暗黙知”と創造の境界線
nyagasan
0
190
Vision Language Modelと自動運転AIの最前線_20250730
yuyamaguchi
3
1.1k
【CEDEC2025】『ウマ娘 プリティーダービー』における映像制作のさらなる高品質化へ!~ 豊富な素材出力と制作フローの改善を実現するツールについて~
cygames
PRO
0
220
AIに全任せしないコーディングとマネジメント思考
kikuchikakeru
0
410
ホリスティックテスティングの右側も大切にする 〜2つの[はか]る〜 / Holistic Testing: Right Side Matters
nihonbuson
PRO
0
550
S3 Glacier のデータを Athena からクエリしようとしたらどうなるのか/try-to-query-s3-glacier-from-athena
emiki
0
160
AIエージェントを現場で使う / 2025.08.07 著者陣に聞く!現場で活用するためのAIエージェント実践入門(Findyランチセッション)
smiyawaki0820
1
110
Featured
See All Featured
Code Reviewing Like a Champion
maltzj
524
40k
GraphQLの誤解/rethinking-graphql
sonatard
71
11k
CSS Pre-Processors: Stylus, Less & Sass
bermonpainter
357
30k
Documentation Writing (for coders)
carmenintech
73
5k
Thoughts on Productivity
jonyablonski
69
4.8k
Embracing the Ebb and Flow
colly
86
4.8k
Balancing Empowerment & Direction
lara
1
520
Let's Do A Bunch of Simple Stuff to Make Websites Faster
chriscoyier
507
140k
Designing Dashboards & Data Visualisations in Web Apps
destraynor
231
53k
Statistics for Hackers
jakevdp
799
220k
Designing Experiences People Love
moore
142
24k
Building a Scalable Design System with Sketch
lauravandoore
462
33k
Transcript
DEVELOPERS MARKETING TO 1
MARKETING TO DEVELOPERS OUTLINE ▸ How I got here ▸
Before you start ▸ Process overview, team roles, and metrics ▸ Developer marketing framework ▸ Recommended reading
SENIOR DIRECTOR, DEVELOPER MARKETING JOHN BRITTON
DEVELOPER EVANGELIST JOHN BRITTON Form erly
BEFORE YOU START THREE THINGS YOU NEED
PRODUCT A TOTALLY SOLID #1
AUDIENCE A CLEARLY DEFINED #2
BUSINESS A MONEY-MAKING #3
OVERVIEW PROCESS, TEAM, AND METRICS
OVERVIEW PROCESS Be there for your developers Help developers help
themselves Show and tell the world Support Content Outreach Operations Programs ⚙ Don’t repeat yourself Win the same way over and over
OVERVIEW TEAM Outreach ⚙ Operations Programs Developer Advocate all programs,
specialized by region highly technical and teaching minded Community Operations all programs, specialized by skill expert front-line support Program Manager few programs, specialized by audience passionate subject area expert
NPS = %PROMOTERS — %DETRACTORS “HOW LIKELY ARE YOU TO
RECOMMEND [PRODUCT] TO A FRIEND OR COLLEAGUE?” OVERVIEW METRICS Net Promoter Score Program Members User Engagements Quality Quantity Activity
SCOOP DEVELOPER MARKETING FRAMEWORK CONTENT OUTREACH PROGRAMS ⚙ OPERATIONS SUPPORT
CONTENT OUTREACH PROGRAMS ⚙ OPERATIONS SUPPORT
CONTENT OUTREACH PROGRAMS ⚙ OPERATIONS SUPPORT
CONTENT OUTREACH PROGRAMS ⚙ OPERATIONS SUPPORT
CONTENT OUTREACH PROGRAMS ⚙ OPERATIONS SUPPORT
CONTENT OUTREACH PROGRAMS ⚙ OPERATIONS SUPPORT
CONTENT OUTREACH PROGRAMS ⚙ OPERATIONS SUPPORT
SCOOP DEVELOPER MARKETING FRAMEWORK CONTENT OUTREACH PROGRAMS ⚙ OPERATIONS SUPPORT
BE THERE FOR YOUR DEVELOPERS. SUPPORT
BE THERE FOR YOUR DEVELOPERS. SUPPORT SURPRISE AND DELIGHT
BE THERE FOR YOUR DEVELOPERS. SUPPORT SURPRISE AND DELIGHT MAKE
FEATURE LISTS
BE THERE FOR YOUR DEVELOPERS. SUPPORT SURPRISE AND DELIGHT SPEAK
LIKE A HUMAN MAKE FEATURE LISTS
BE THERE FOR YOUR DEVELOPERS. SUPPORT SURPRISE AND DELIGHT SPEAK
LIKE A HUMAN MAKE FEATURE LISTS
HELP DEVELOPERS HELP THEMSELVES. CONTENT
HELP DEVELOPERS HELP THEMSELVES. CONTENT PUT A URL ON IT
HELP DEVELOPERS HELP THEMSELVES. CONTENT PUT A URL ON IT
DEFINE STRUCTURE
HELP DEVELOPERS HELP THEMSELVES. CONTENT PUT A URL ON IT
DESIGN FOR REUSE DEFINE STRUCTURE
PUT A URL ON IT HELP DEVELOPERS HELP THEMSELVES. CONTENT
DESIGN FOR REUSE DEFINE STRUCTURE
SHOW AND TELL THE WORLD. OUTREACH
SHOW AND TELL THE WORLD. OUTREACH GO TO YOUR AUDIENCE
SHOW AND TELL THE WORLD. OUTREACH GO TO YOUR AUDIENCE
BE THE LIVING ROOM
SHOW AND TELL THE WORLD. OUTREACH GO TO YOUR AUDIENCE
DON’T FOLLOW THE CROWD BE THE LIVING ROOM
SHOW AND TELL THE WORLD. OUTREACH GO TO YOUR AUDIENCE
DON’T FOLLOW THE CROWD BE THE LIVING ROOM
DON’T REPEAT YOURSELF. ⚙ OPERATIONS
DON’T REPEAT YOURSELF. ⚙ OPERATIONS MAKE CHECKLISTS
DON’T REPEAT YOURSELF. ⚙ OPERATIONS MAKE CHECKLISTS AUTOMATE
DON’T REPEAT YOURSELF. ⚙ OPERATIONS MAKE CHECKLISTS REFACTOR AUTOMATE
DON’T REPEAT YOURSELF. ⚙ OPERATIONS MAKE CHECKLISTS REFACTOR AUTOMATE
WIN THE SAME WAY OVER AND OVER. PROGRAMS
WIN THE SAME WAY OVER AND OVER. PROGRAMS DIVERT DISTRACTIONS
WIN THE SAME WAY OVER AND OVER. PROGRAMS DIVERT DISTRACTIONS
PLAN FOR SCALE
WIN THE SAME WAY OVER AND OVER. PROGRAMS DIVERT DISTRACTIONS
KEEP IT SIMPLE PLAN FOR SCALE
#MyOctocat
WIN THE SAME WAY OVER AND OVER. PROGRAMS DIVERT DISTRACTIONS
KEEP IT SIMPLE PLAN FOR SCALE
SCOOP DEVELOPER MARKETING FRAMEWORK CONTENT OUTREACH PROGRAMS ⚙ OPERATIONS SUPPORT
MARKETING TO DEVELOPERS RECOMMENDED READING Platform Revolution Traction Gabriel Weinberg
and Justin Mares Made to Stick Chip and Dan Heath Sangeet Paul Choudary, Geoffrey G. Parker, and Marshall W. Van Alstyne
✉
[email protected]
@JOHNDBRITTON JDB.IO JOHN BRITTON EMAIL UPDATES: JDB.IO/MARKETING-TO-DEVELOPERS WORK
WITH US: GITHUB.COM/ABOUT/CAREERS