Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Marketing to Developers
Search
John Britton
July 29, 2017
Technology
8
2.2k
Marketing to Developers
John Britton
July 29, 2017
Tweet
Share
More Decks by John Britton
See All by John Britton
Stories from the GitHub Classroom: Changing Practice, one Pull Request at a Time
johndbritton
3
620
Ops for Everyone
johndbritton
33
8k
GitHub: Distributed, Asynchronous, and Self-directed
johndbritton
4
410
Web 200: Anatomy of a Request
johndbritton
0
180
P2PU at Campus Party Mexico 2011
johndbritton
2
260
Other Decks in Technology
See All in Technology
イオン店舗一覧ページのパフォーマンスチューニング事例 / Performance tuning example for AEON store list page
aeonpeople
2
280
Preferred Networks (PFN) とLLM Post-Training チームの紹介 / 第4回 関東Kaggler会 スポンサーセッション
pfn
PRO
1
180
我々は雰囲気で仕事をしている / How can we do vibe coding as well
naospon
2
220
Goss: Faiss向けの新しい本番環境対応 Goバインディング #coefl_go_jp
bengo4com
0
1.4k
AIが住民向けコンシェルジュに?Amazon Connectと生成AIで実現する自治体AIエージェント!
yuyeah
0
260
Goss: New Production-Ready Go Binding for Faiss #coefl_go_jp
bengo4com
0
1.1k
DeNA での思い出 / Memories at DeNA
orgachem
PRO
3
1.6k
フルカイテン株式会社 エンジニア向け採用資料
fullkaiten
0
8.6k
Go で言うところのアレは TypeScript で言うとコレ / Kyoto.なんか #7
susisu
6
1.7k
事業価値と Engineering
recruitengineers
PRO
1
210
Yahoo!広告ビジネス基盤におけるバックエンド開発
lycorptech_jp
PRO
1
270
JOAI発表資料 @ 関東kaggler会
joai_committee
1
280
Featured
See All Featured
Embracing the Ebb and Flow
colly
87
4.8k
VelocityConf: Rendering Performance Case Studies
addyosmani
332
24k
RailsConf 2023
tenderlove
30
1.2k
The Myth of the Modular Monolith - Day 2 Keynote - Rails World 2024
eileencodes
26
3k
Practical Orchestrator
shlominoach
190
11k
A Modern Web Designer's Workflow
chriscoyier
695
190k
What's in a price? How to price your products and services
michaelherold
246
12k
Designing for Performance
lara
610
69k
JavaScript: Past, Present, and Future - NDC Porto 2020
reverentgeek
50
5.5k
Building a Modern Day E-commerce SEO Strategy
aleyda
43
7.5k
Balancing Empowerment & Direction
lara
2
590
Building an army of robots
kneath
306
46k
Transcript
DEVELOPERS MARKETING TO 1
MARKETING TO DEVELOPERS OUTLINE ▸ How I got here ▸
Before you start ▸ Process overview, team roles, and metrics ▸ Developer marketing framework ▸ Recommended reading
SENIOR DIRECTOR, DEVELOPER MARKETING JOHN BRITTON
DEVELOPER EVANGELIST JOHN BRITTON Form erly
BEFORE YOU START THREE THINGS YOU NEED
PRODUCT A TOTALLY SOLID #1
AUDIENCE A CLEARLY DEFINED #2
BUSINESS A MONEY-MAKING #3
OVERVIEW PROCESS, TEAM, AND METRICS
OVERVIEW PROCESS Be there for your developers Help developers help
themselves Show and tell the world Support Content Outreach Operations Programs ⚙ Don’t repeat yourself Win the same way over and over
OVERVIEW TEAM Outreach ⚙ Operations Programs Developer Advocate all programs,
specialized by region highly technical and teaching minded Community Operations all programs, specialized by skill expert front-line support Program Manager few programs, specialized by audience passionate subject area expert
NPS = %PROMOTERS — %DETRACTORS “HOW LIKELY ARE YOU TO
RECOMMEND [PRODUCT] TO A FRIEND OR COLLEAGUE?” OVERVIEW METRICS Net Promoter Score Program Members User Engagements Quality Quantity Activity
SCOOP DEVELOPER MARKETING FRAMEWORK CONTENT OUTREACH PROGRAMS ⚙ OPERATIONS SUPPORT
CONTENT OUTREACH PROGRAMS ⚙ OPERATIONS SUPPORT
CONTENT OUTREACH PROGRAMS ⚙ OPERATIONS SUPPORT
CONTENT OUTREACH PROGRAMS ⚙ OPERATIONS SUPPORT
CONTENT OUTREACH PROGRAMS ⚙ OPERATIONS SUPPORT
CONTENT OUTREACH PROGRAMS ⚙ OPERATIONS SUPPORT
CONTENT OUTREACH PROGRAMS ⚙ OPERATIONS SUPPORT
SCOOP DEVELOPER MARKETING FRAMEWORK CONTENT OUTREACH PROGRAMS ⚙ OPERATIONS SUPPORT
BE THERE FOR YOUR DEVELOPERS. SUPPORT
BE THERE FOR YOUR DEVELOPERS. SUPPORT SURPRISE AND DELIGHT
BE THERE FOR YOUR DEVELOPERS. SUPPORT SURPRISE AND DELIGHT MAKE
FEATURE LISTS
BE THERE FOR YOUR DEVELOPERS. SUPPORT SURPRISE AND DELIGHT SPEAK
LIKE A HUMAN MAKE FEATURE LISTS
BE THERE FOR YOUR DEVELOPERS. SUPPORT SURPRISE AND DELIGHT SPEAK
LIKE A HUMAN MAKE FEATURE LISTS
HELP DEVELOPERS HELP THEMSELVES. CONTENT
HELP DEVELOPERS HELP THEMSELVES. CONTENT PUT A URL ON IT
HELP DEVELOPERS HELP THEMSELVES. CONTENT PUT A URL ON IT
DEFINE STRUCTURE
HELP DEVELOPERS HELP THEMSELVES. CONTENT PUT A URL ON IT
DESIGN FOR REUSE DEFINE STRUCTURE
PUT A URL ON IT HELP DEVELOPERS HELP THEMSELVES. CONTENT
DESIGN FOR REUSE DEFINE STRUCTURE
SHOW AND TELL THE WORLD. OUTREACH
SHOW AND TELL THE WORLD. OUTREACH GO TO YOUR AUDIENCE
SHOW AND TELL THE WORLD. OUTREACH GO TO YOUR AUDIENCE
BE THE LIVING ROOM
SHOW AND TELL THE WORLD. OUTREACH GO TO YOUR AUDIENCE
DON’T FOLLOW THE CROWD BE THE LIVING ROOM
SHOW AND TELL THE WORLD. OUTREACH GO TO YOUR AUDIENCE
DON’T FOLLOW THE CROWD BE THE LIVING ROOM
DON’T REPEAT YOURSELF. ⚙ OPERATIONS
DON’T REPEAT YOURSELF. ⚙ OPERATIONS MAKE CHECKLISTS
DON’T REPEAT YOURSELF. ⚙ OPERATIONS MAKE CHECKLISTS AUTOMATE
DON’T REPEAT YOURSELF. ⚙ OPERATIONS MAKE CHECKLISTS REFACTOR AUTOMATE
DON’T REPEAT YOURSELF. ⚙ OPERATIONS MAKE CHECKLISTS REFACTOR AUTOMATE
WIN THE SAME WAY OVER AND OVER. PROGRAMS
WIN THE SAME WAY OVER AND OVER. PROGRAMS DIVERT DISTRACTIONS
WIN THE SAME WAY OVER AND OVER. PROGRAMS DIVERT DISTRACTIONS
PLAN FOR SCALE
WIN THE SAME WAY OVER AND OVER. PROGRAMS DIVERT DISTRACTIONS
KEEP IT SIMPLE PLAN FOR SCALE
#MyOctocat
WIN THE SAME WAY OVER AND OVER. PROGRAMS DIVERT DISTRACTIONS
KEEP IT SIMPLE PLAN FOR SCALE
SCOOP DEVELOPER MARKETING FRAMEWORK CONTENT OUTREACH PROGRAMS ⚙ OPERATIONS SUPPORT
MARKETING TO DEVELOPERS RECOMMENDED READING Platform Revolution Traction Gabriel Weinberg
and Justin Mares Made to Stick Chip and Dan Heath Sangeet Paul Choudary, Geoffrey G. Parker, and Marshall W. Van Alstyne
✉
[email protected]
@JOHNDBRITTON JDB.IO JOHN BRITTON EMAIL UPDATES: JDB.IO/MARKETING-TO-DEVELOPERS WORK
WITH US: GITHUB.COM/ABOUT/CAREERS